Hi, I’m
Amit Singh
Digital Marketing Expert With 11 Year Experience | SEO, Content Marketing, Content Management With Adobe CQ | Email Marketing, Google Ads, Website Analytics
Navi Mumbai,Maharashtra
Summary
Expert Digital Marketing Expert with proven record of exceeding marketing objectives by developing high-performing, multifaceted digital marketing plans including SEO (Search Engine Optimization), Content Marketing, managing content using Adobe CQ, WordPress, and Custom CMS applications, Email Marketing and Social Media Management, well-versed in Google Ads and Google Website Analytics. Passionate about connecting with target audiences and driving consistent growth. Insight-driven and adaptable to changing market conditions.
Organized and dependable candidate successful at managing multiple assignments. Willingness to take on added responsibilities to meet team goals. Detail-oriented team player with strong organizational skills.
Overview
11
years of professional experience
8
years of post-secondary education
5
Certificates
Work History
Oracle Solution Services Pvt Ltd, Mumbai
Principal Consultant - CX and Marketing Solutions
2023.07 - Current (1 year & 2 months)
Job overview
- Act as Subject Matter Expert on marketing and CX modules and applications
- Collaborate and Understand client's business requirements, analysis and transform them into deployable marketing solutions
- Coordinate with cross cultural teams for development steps and process design
- Conduct required training and be able to demonstrate application functionality to client and onsite resources
- Accountable for program execution or deliverables using planning and executions skills
- Collaborate with all project teams to ensure alignment between all teams both internal stakeholders and clients
Reliance Retail Limited, Mumbai
Senior Digital Marketing Manager
2022.02 - 2023.06 (1 year & 4 months)
Job overview
- Leading online marketing activities for consumer electronics business vertical for JioMart, JioMart Digital, and Reliance Digital
- Reliance Digital website, and JioMart Digital - new commerce/ B2B2C model, infusing general trade with e-commerce business model for consumer electronics
- Developed strategic approach to optimize digital media platforms, with focus on social media, to attract and engage visitors
- Assisted in defining and working towards key performance indicators (KPIs) for social media that aligned with marketing and business objectives
- Collaboration with sales operations and category teams to identify opportunities for leveraging digital marketing activities to support and enhance business goals
- Provided data insights and analysis to facilitate informed decision-making, by working closely with vendors and category and department colleagues to implement solutions that met business requirements thereby improving customer lifecycle
- Prioritized user journey and identify new growth opportunities
Go Warranty & Services LLP
Digital Marketing Manager
2019.03 - 2022.02 (2 years & 11 months)
Job overview
- Designed and developed complete website (www.gowarranty.in) and its associated blog (https://blog.gowarranty.in), incorporating process flows and hosting them on AWS instances
- Individually set up presence on multiple social media platforms, including Facebook, Instagram, LinkedIn, and YouTube
- Additionally, implemented WhatsApp as channel for GoWarranty CRM to enhance customer communication
- Formulated structured content framework for social media and content creation, ensuring systematic approach for managing calendared content publication
- Also, established email marketing and transactional communication flows, likely to engage customers’ after post-purchase
- Independently created FAQ based Chatbot using Zoho and integrated it into website, enhancing user experience and reducing contact Center call volume by omitting frequently asked questions. This helped contact centre to focus on priority tasks.
- Improvised website performance on Google local search via SEO, with focus on specific keywords to achieve top rankings in organic search results, particularly in context of “extended warranty services in India”
- Independently managed online advertising campaigns on Google and Facebook, with goal of attracting new users and engaging in remarketing efforts.
Bajaj Electricals Limited, Mumbai
Advertising, Digital, and Branding Manager
2018.04 - 2019.03 (11 months)
Job overview
- Formulated digital marketing strategy covering BEL's Consumer products and e-commerce channel (https://shop.bajajelectricals.com), executing diverse campaigns spanning text, video, and social media to boost traffic product page and brand reach
- Efficiently managed media buying across various platforms (Social, OTT, News portals, Display network via Programmatic) to expand brand reach for Morphy Richards
- Coordinating development of campaign-specific landing pages and optimizing BEL's applications and websites for page load speed boosting traffic engagement
- Maintained corporate website of Bajaj Electricals with updated content via Adobe CQ and supervised social media calendars for B2C (BEL, Morphy Richards) and B2B (Illumination & Solar) business divisions, ensuring strategic and timely social media presence for effective communication and user engagement.
Accenture Solutions Private Limited, Mumbai
Senior Digital Business Advisory Specialist
2015.12 - 2018.04 (2 years & 4 months)
Job overview
- Gathered information about client goals and objectives pertaining to website content publication
- Devised comprehensive content plans for clients to achieve short and long-term goals including local search performance and traffic engagement
- Updated and published content via Adobe-CQ for website content maintenance
- Manage campaign planning and execution through Adobe Campaign, ensuring successful rollouts
- Extends to content marketing, overseeing channels like mobile and desktop, as well as platforms such as YouTube, Facebook, and LinkedIn
Accenture Solutions Private Limited, Mumbai
Digital Campaign Manager - Analyst
2013.03 - 2015.11 (2 years & 8 months)
Job overview
- Collaborate with stakeholders to grasp key performance indicators (KPIs) for digital content publications.
- Working closely with agencies to create marketing materials that align with organization's brand guidelines, using Adobe-CQ for website content maintenance
- Maintained strong relationships with vendors, stakeholders, including creative, design, tech, studio, and production, to ensure timely delivery of projects and identify potential risks
- Meeting targeted service level agreements (SLAs) and turnaround times (TATs), oversee execution of campaigns and communications
- Conduct in-depth analysis of data, focusing on demographics and web performance, to enhance client web portals.
Education
Bhavans-S.I.E.T.Institute of Management , Bangalore
Post Graduate Program in Management from Marketing
2007.01 - 2009.04 (2 years & 3 months)
Arena Animations, Aptech , Kolkata, West Bengal
Triple Certificate in Advertising, Web-Communication & Multimedia
2005.01 - 2007.04 (2 years & 3 months)
University of Calcutta , Kolkata, West Bengal
Bachelor of Science from Bio. Science
2002.07 - 2005.07 (3 years)
Skills
Digital Marketing
Timeline
Principal Consultant - CX and Marketing Solutions
Oracle Solution Services Pvt Ltd
2023.07 - Current (1 year & 2 months)
PMI: Agile Certified Practioner
2023-05
Foundation of Performance Management
2023-04
Time Management for Managers
2023-03
An Introduction to Consumer Neuroscience & Neuromarketing
2023-03
Senior Digital Marketing Manager
Reliance Retail Limited
2022.02 - 2023.06 (1 year & 4 months)
Digital Marketing Manager
Go Warranty & Services LLP
2019.03 - 2022.02 (2 years & 11 months)
Advertising, Digital, and Branding Manager
Bajaj Electricals Limited
2018.04 - 2019.03 (11 months)
Senior Digital Business Advisory Specialist
Accenture Solutions Private Limited
2015.12 - 2018.04 (2 years & 4 months)
Digital Campaign Manager - Analyst
Accenture Solutions Private Limited
2013.03 - 2015.11 (2 years & 8 months)
Triple Certificate in Advertising, Web-Communication & Multimedia
2007-01
Bhavans-S.I.E.T.Institute of Management
Post Graduate Program in Management from Marketing
2007.01 - 2009.04 (2 years & 3 months)
Arena Animations, Aptech
Triple Certificate in Advertising, Web-Communication & Multimedia
2005.01 - 2007.04 (2 years & 3 months)
University of Calcutta
Bachelor of Science from Bio. Science
2002.07 - 2005.07 (3 years)
Certification
PMI: Agile Certified Practioner
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