Amiya Bhusan Nayak
New Delhi
Summary
Results-oriented Marketing Manager with more than 12 years of marketing performance. Accomplished marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance.
Overview
16
16
years of professional experience
Work History
Campaign Manager
Infocrunch
New Delhi
11.2022 - Current
- From primary research analyzing data to derive meaningful and actionable idea
- Driving team to achieve meaningful collaborative objectives
- Develop political narratives and factors based on primary research and historical documents
- Monitor current events, policy decisions and legislation changes
- Evaluate the effects of policies and laws on government
- Weekly report making, discussing and sharing to the management Analyzing field survey data and call center survey data to make a necessary report
- Preparing questionnaire for different aspects of projects
- Portfolio making of candidate by primary research, current and historical data.
C & F for snacks and candies
Odisha
10.2018 - 08.2022
- Coordinating with transporter, sales team and distributor for timely delivery of material
- Preparing monthly revenue projection with sales team, monthly and quarterly report and monthly accounts statement to HO and commercial team
- Coordinating with HO/RO for sales scheme to enhance business in market, coordinating team for Primary, secondary and market placement
Assistant Manager Marketing
Intex Technologies India Ltd
East India
12.2015 - 08.2018
- Ensuring localization of national agenda for addressing local as per local requirements
- Extending the campaigns in to - retail, MT stores with customized BTL activation and new touch-points to drive brand campaigns and product marketing initiatives - launch and awareness initiatives
- Engaged in to the East India marketing operation and develop plans / strategies accordingly for launching new products/campaigns with consultation of marketing head, Accountable for preparing and tracking monthly, quarterly and yearly marketing Budget for the market with the coordination of team
- Planning, assigning and deployment of signage’s across east India and its competitive tracking and maintaining of optimal visibility throughout
- Ensuring reach of POS across, its visibility through optimal distribution and merchandising to modern trades, retails
- Planning of expenses for each advt
- Activities to be conducted each month
- Working closely with advertising agencies for POSM and merchandising for a brand visibility in retail
- Recruiting, training and monitoring the ISDs performance.
Sr. Executive Marketing
Dishtv India Ltd
Odisha, Bihar & Jharkhand
02.2013 - 12.2015
- Making possible strategic alliances - Cross Promotions, Co Brandings and tie-ups with various strategic alliances like shopping malls, multiplexes, newspaper, TV for branding, events and promotions
- Involved in overall Branding activities in Indoor and as well as Outdoor campaigns
- Responsible and coordinating with vendor & commercial for PR, PO and payments
- Responsible for planning of 360 degree communication for new product/brand launching
- Managing ISD activities from recruitment to performance monitoring
- Responsible for design a campaign from conceptualize to implementation.
Sr. Executive - Brand and Marcom
Unitech Telenor Private Ltd.
Odisha
02.2011 - 09.2012
- Plan of action includes product launch in new town and as well promote existing towns along with the strategic implementation of pre & post marketing activities for both rural and urban areas
- Worked under the guidance of Head marketing & communication and ensured to track market/ competitor trends to keep abreast the changing client’s requirement/ expectations
- Building Brand Focus in conjunction with operational requirements (VAS / Audio Conferencing services/CRBT) and ensuring maximum Brand Visibility, capturing optimum market shares and building consumer preferences
- Conducting & organizing sales promotional activities as part of brand Building & market development programs
- Planning & monitoring for new acquisition by increasing our coverage & penetration in Retail outlets
Asst. Marketing Manager
Reliance Telecom Limited
Odisha
03.2008 - 02.2011
- As Marcom Manager Involved in BTL planning & execution of Reliance Mobile in Rural and urban
- Planned & Launched GSM Mobile service in 90 rural towns in a month with proper marcom support
- Branding in co-operation with Govt
- Officials for town developing activities such as BUS STOP Branding/Traffic Barrier Gates, Kiosks etc
- Defining need-based media budgets like participating Exhibitions, Corporate Events, and Trade Shows /Conferences and related activities
- Besides promoting new products in diff
- Sponsorship events
- Finalization of outdoor (new /existing) sites keeping in mind the LOS (Line of Sight) and angle of deviation for maximum visibility.
Education
PGDAdCoM -
EMPI Business School
01.2005
BCom (Accounting) -
Utkal University
01.2000
Skills
- Brand Launch
- Product Launches
- Vendor Management
- Brand Management
- Budget Management
- Campaign Designing
- OOH
- Events
- Sales Promotions
- BTL Promotions
- Retail Branding
- Market Analysis
- Competitor Analysis
Personal Information
English – Hindi –Odia
Languages
English
First Language
Timeline
Campaign Manager
Infocrunch
11.2022 - Current
C & F for snacks and candies
10.2018 - 08.2022
Assistant Manager Marketing
Intex Technologies India Ltd
12.2015 - 08.2018
Sr. Executive Marketing
Dishtv India Ltd
02.2013 - 12.2015
Sr. Executive - Brand and Marcom
Unitech Telenor Private Ltd.
02.2011 - 09.2012
Asst. Marketing Manager
Reliance Telecom Limited
03.2008 - 02.2011
PGDAdCoM -
EMPI Business School
BCom (Accounting) -
Utkal University
Similar Profiles
PRAMOD KUMAR.TPRAMOD KUMAR.T
Senior Operations Manager at Infocrunch Analytics Pvt LtdSenior Operations Manager at Infocrunch Analytics Pvt Ltd
Amitkumar ModhaAmitkumar Modha
Senior Regional Manager at Infocrunch Campaigns Pvt LtdSenior Regional Manager at Infocrunch Campaigns Pvt Ltd
Nandini KumariNandini Kumari
Operations Lead & Data-Driven Talent Acquisition at ScaleUpp (Advait Associates)Operations Lead & Data-Driven Talent Acquisition at ScaleUpp (Advait Associates)