Ammar Ahmad

Key Achievements:

• Within a span of only 8 months, I had successfully achieved the revenue of over OMR 113,000 (AUD 423,000) for Inaugural edition of HORECA Oman Show.
• I had successfully managed to gather participation of leading 5, 4-star properties for our various culinary competitions planned during the HORECA Oman Show.
• Managed to gather key industry figures for the advisory group for the show.

Main Responsibilities:

Tasked with launching the Inaugural HORECA Oman Show in Sultanate of Oman.

● HORECA Oman showcases Fresh and Frozen food products, Gourmet & Healthy Foods, Dairy and Poultry Products, Tea and Coffee products, in addition to Kitchen and Catering equipment’s, Housekeeping and F&B products and Processing and Packaging, under one roof.

● HORECA Oman is part of the HORECA Network. The popular trade event has been running for 26 years in Lebanon, 10 years in Saudi Arabia, 9 years in Kuwait and 6 years in Jordan, attracting 1200 exhibitors and 53000 visitors per annum.

● Promoting, organizing and managing IT conferences, seminars , webinars etc for Softential solutions

● Develops and expands a portfolio of corporate clients by networking and marketing.

● Prepares sales visits and presentations to pitch product, service, and combination packages to clients

● Negotiates sales, package discounts, and long-term contracts with clients

● Conduct feedback/ surveys to identify the interests and concerns of clients.

● Ensure all legal and regulatory documents are filed and monitor compliance with laws and regulations

● Imparting best customer service to clients.

● Overseeing and managing day-to-day operations of the organization.

Key Achievements:

● Proven track record of achieving 100% of sales target for each year.

● Demonstrated the 20% annual growth of event on year on basis.

● Increased exhibitor retention rate from 20 to 50% for the event.

● Successfully introduced new sub-events to bring in more quality visitors to the show.

● Successfully managed to generate return on Investment for the clients.

● Promoting and Maintaining participation in Exhibitions & Conferences: Selling booth spaces, sponsorships and delegate tickets via telephone, email communication and face-to-face meetings in the middle east and overseas markets.

● Networking: As marketing management professional, my core responsibility lies into channel building which leads to business development through participation at exhibitions and conferences.

● Customer Relationship Management: Maintaining and sustaining event participants for long lasting relationship with the organization

● Vendor Management: Responsible to plan, negotiate, work with vendors, and other suppliers to ensure the smooth operations and to liaise with venue owners and government agencies for permits, approvals and coordination.

● Venue Management: Assisting in the management of ground and daily operations activities as well as provide administrative support on-site requirements.

● Budget Management: Assist in planning, managing and control the budget for executing the operations and logistical requirements for the exhibitions.

● Selling exhibitions/conferences to corporations and local businesses in line with the operational targets.

● Issuing sales correspondence, continual follow-up with exhibitors regarding contracts (approving, signing, modifying as well as terms and mode of payment).

● To assist in the execution/buildup of Tradeshows/ Exhibitions/ Events/ Conferences, including customer service support to exhibitors before, during and after the Fairs.

● Prepares reports for management on status of all services provided for specific projects.

● Coordination and assistance in the development of electronic and written materials for project management proposals, presentations, and status updates;

● Carry out pre-exhibition campaign and post exhibition campaign for every event.

● Monitoring preparations of the exhibitor booths before finalizing and submitting to contractor.

● Correspondence & communication with customer’s or vendors by email, telephone, faxes & mail.