Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Timeline
Generic
Amogh PaiVaidya

Amogh PaiVaidya

Global Marketing Specialist | Creative Ninja | Storyteller | Innovator

Summary

Accomplished global marketing manager with extensive over 10 years experience at Deloitte, Kotak Mahindra Bank, Nestle India, and Procter & Gamble. Proven track record in leading marketing campaigns, enhancing brand presence, and driving revenue growth. Expertise in communication strategy, campaign management, digital marketing, public and media relations, and strategic marketing. Adept at developing impactful content and executing integrated marketing strategies to advance business priorities. A heuristic problem solver who enjoys working in ambiguous scenarios. Tech-savvy innovator with hands-on experience in emerging technologies and a passion for continuous improvement.

Overview

14
14
years of professional experience
8
8
years of post-secondary education
2
2
Certifications
4
4
Languages

Work History

Global Marketing Manager

Deloitte
07.2019 - Current
  • Led initiatives in marketing campaigns, spanning events, media relations/PR, collaterals, and thought leadership papers while catering to the audience across several sectors across geographies like North America, EMEA, APAC regions.
  • Working with the senior leaders and acting as a trusted advisor for communication strategies.
  • Ideating, developing and executing an integrated marketing strategy advancing Deloitte's business priorities.
  • Developing impactful content-including intranet/media articles, emails, social media content, newsletters, presentations, speeches, and video scripts designed around storytelling principles to drive meaningful engagement with target audiences.
  • Curating internal and external content across channels that ensure alignment with business priorities while building eminence.
  • Increased followership by 700+k on social media platforms (LinkedIn, Twitter, and Instagram) by creating branded content on all social media platforms and achieved 196.65% growth in organic traffic.
  • Increased engagement rate on integrated campaigns to 10.20% and had 300+k impressions.
  • Enhancing customer engagement by designing and executing tailored events, webinars, and trade show appearances.
  • Developing comprehensive go-to-market plans for new products and services to drive adoption in target geo-markets.
  • Generating event sponsorships and partnering entities to enhance marketing goals in large-scale events such as trade shows and conferences, showcasing the offerings while establishing valuable connections within the industry ecosystem.
  • Driving revenue growth in challenging market conditions by continuously refining and adjusting marketing tactics based on ever-evolving industry dynamics.

Senior Marketing Manager

Kotak Mahindra Bank
10.2015 - 07.2019
  • Enhanced brand presence and gained substantial market share in South Asia and the Middle East.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Collaborated with sales teams to develop targeted materials for prospective clients, resulting in higher conversion rates.
  • Managed vendor relationships effectively to ensure timely delivery of products/services while maintaining budget constraints.
  • Implemented data-driven decision-making by using analytics tools to track campaign performance and adjust strategies accordingly.
  • Streamlined internal communication processes within the department, improving overall efficiency and project completion times.
  • Ensured that brand-building strategies/exercises were implemented in all branches across the country
  • Coordinated and devised strategies with media agencies, leveraging media relations to bolster PR initiatives.
  • Managed annual marketing calendar, content programs, and product awareness campaigns by driving it at the ground level for more consumer hands-on experience & promotions of products and services.
  • Developed content and executed campaigns for internal & external digital channels etc.

Senior Associate Marketing

MarineTech
04.2014 - 09.2015
  • Developed and executed communications strategy for the commercial banking business in the Asia Pacific.
  • Developed B2B/B2C multi-channel marketing campaigns that support business objectives.
  • Partner with cross-functional teams to execute key brand initiatives, including finding innovative ways to grow the business and demand generation, revenue growth, and nurturing customer experience
  • Leading and deploying social media, and content strategy to raise brand awareness and drive brand engagement.
  • Led creative development process, fostering collaboration with agencies.

Brand Manager

Yanmar Global
02.2011 - 06.2012
  • Planned and executed the implementation of integrated marketing campaigns within the assigned budget and timeline, including media, digital, PR, and campaigns.
  • Ensured implementation of sales strategies to deliver annual volume objectives of the area within allocated accounts.
  • Collaborated with Trade Marketing/POSM team to align trade initiatives/POP materials with brand guidelines.
  • Developed innovative eCommerce product page designs leading to successful marketing initiatives.
  • Recommended and drove agreements on new digital marketing strategies for a global business
  • Developed breakthrough e-Commerce Product Page designs receiving global recognition with roll-out across entire Pampers franchise.
  • Led project team to deliver outstanding execution in all facets, including initiative development and results summarization.
  • Understanding of consumer/customer/market and detailed business analysis to identify business drivers and opportunities.
  • Coordinated trade show participation, showcasing products effectively.
  • Delivered consistent updates to senior leadership, showcasing progress towards key objectives.

Education

Master of Science - Strategic Management

HEC Paris
02.2021 - 11.2021

MBA - International Marketing

UCLA Anderson School of Management
06.2014 - 08.2015

MBA - Marketing, Communications & Advertising

Foundation For Liberal And Management Education
07.2012 - 05.2014

Bachelor of Science - Computer Science

Goa University
04.2007 - 05.2011

Skills

  • Communication Strategy

  • Campaign Management

  • Marketing Management

  • Digital Marketing

  • Public & Media Relations

  • Strategic Marketing

  • Market Research and Analysis

  • Content Strategy and Creation

  • Content Marketing

  • Corporate & Crisis Communication

  • Internal & External Communications

  • Marketing Campaigns and Budgeting

  • Entrepreneurship

  • Team Leadership

  • Critical thinking and problem solving

  • Competitive analysis

Certification

The Innovative Technology Leader - Stanford GSB Executive Education

Accomplishments

  • Junior National Equestrian Championship, Equestrian Federation of India
  • Singapore Senior Fencing, Fencing Singapore
  • USTA Tennis On Campus National Championship

Timeline

Master of Science - Strategic Management

HEC Paris
02.2021 - 11.2021

Global Marketing Manager

Deloitte
07.2019 - Current

Senior Marketing Manager

Kotak Mahindra Bank
10.2015 - 07.2019

MBA - International Marketing

UCLA Anderson School of Management
06.2014 - 08.2015

Senior Associate Marketing

MarineTech
04.2014 - 09.2015

MBA - Marketing, Communications & Advertising

Foundation For Liberal And Management Education
07.2012 - 05.2014

Brand Manager

Yanmar Global
02.2011 - 06.2012

Bachelor of Science - Computer Science

Goa University
04.2007 - 05.2011

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Amogh PaiVaidyaGlobal Marketing Specialist | Creative Ninja | Storyteller | Innovator