Amol Ahirrao

With over a decade of experience in Wealth, Private and Retail banking, I bring a deep understanding of ultra Banking, Liabilities, portfolio management, and client relations, Team Handeling. My career is highlighted by multiplying portfolio sizes and creating impactful strategies and Passionate Team. Keen to leverage extensive industry knowledge and relationship-building acumen to drive success.

• AMFI Certification
• NCFM Certification
• Internal Certification

• Identify existing branch customers who meet Imperia programme criteria and flag them on the system to upgrade these customers under the Imperia programme
• Acquire new customers who meet product criteria and flag them on the system
• Regularly interact with the customer to build rapport and understand the profile. The profile should be captured and updated via CRA / CRMNext (wherever applicable). This profiling should be used to set customer level objectives post discussion with RBH / BM. The objectives should be tracked and reviewed as per the Branch Sales Process.
• Basis the profile, a contact plan should be drawn and customer contacted. Contact report should be updated in CRMNext / CCM. Incase there is an update in the profile of the customer, then the same should be updated in CRA / CRMNext.
• Enhancing customer wallet size
• Ensuring that customers make us their primary bank
• Ensure that individual customers are grouped and Customer To Group (CTG) Ratio is maintained on the portfolio
• Ensure that optimal levels of Income generating Product Group Holding (IPGH) is reached
• Ensure that within each customer group a minimum number of stipulated Income Generating products are sold as per the customers profile and needs
• Ensure that the customer uses the products sold to him
• Ensure that the Customer Group profitability is achieved
• Manage Band 1 and 2 customers and ensure that they are moved to Band 3 and above
• Cross selling appropriate products to the customers and activating usage.
• Enhance Values within each of the customer groups by ensuring that a/cs are activated and FDs are sold to all customers (as per profile)
• Retain the customer via the experience offered.
• Sales:(Acquiring, Enhancing ,Deepening and Retention)
• Increase liabilities size of relationship via:
• Balances in a/c's of existing customer
• Acquire all related ids that are financially dependent on the Primary id and send entry form to CPU for flagging and grouping
• Use FD maturity reports to track maturity of HDFC FDs and prevent outflow
• Use profile to track FDs in other banks and divert them into HDFC on maturity
• Use profile sheet to track accounts and products with other bank and transfer the same
• Know the customer's business to proactively provide financial solutions
• Tracking customer transaction to identify where funds move to and acquire those a/cs also
• Attrition control of customers
• Deepen by cross selling 'sticky products' like Demat, Bill Pay, Advisory.
• Ensure quality of relationship while flagging. Should be capable of maintaining eligibility
• Regular customer contact to establish needs of the customer and opportunities to cross-sell
• Monitor large amount movements and account closure from the deposit accounts and ensure that customer does not attrite
• Ensure that the marketing analytics list on possible attrite, is called and retained
• Penetration of all products across family groups as per profile and requirements.
• Sales of various products like Credit Cards, Assets & TPP.
• Disseminating product information
• Ensuring Joint call is done with PBG and Advisory is offered to the customer. In case the customer is not interested, sign him / her up for WAS and handle the investments.

• Title: AVP | Retail Banking | Portfolio Growth
• Date of Birth: 05/20/1982
• Gender: Male
• Marital Status: Married