Amol Navale

• Product Portfolio Management: Manages a ₹40 Cr product portfolio encompassing Crop Nutrition, Water-Soluble Fertilizers (WSF), and Bio-Stimulants, driving growth and market penetration.
• Product Development: Conducts in-depth market research and analysis to identify emerging customer needs, market trends, and competitive positioning, informing strategic decisions.
• Market Intelligence Analyst: Maintains and leverages a comprehensive market intelligence database to provide actionable insights for senior management. Keeps a complete update of competitors' pricing and schemes, monitors costing, and NRVs of products to achieve Gross Contribution.
• Go-to-market Strategies: Designs and executes impactful go-to-market strategies for new product launches and feature releases, maximizing market adoption.
• Media Management: Arranges various campaigns for product promotion, provides media support to the team, and enables the team with the required promotional material.

New Product Development:

• Market Information/Intelligence: Researched products available in the market, their market shares, functioning, and pricing. Conducted market research related to competitor companies and their promotion strategies.
• Planning and Pricing: Conducted market research based on various aspects, gap analysis, positioning, and finalized pricing by taking into account comparative analysis with market products.
• Production & Launch: Coordinated with the factory for packaging and ensured timely delivery to CFA. Launched products as per plan and tracked liquidation area-wise, crop-wise.
• Marketing Support: Scanned the market to identify impactful support tools, discussed them with the sales team, and finalized and executed plans.
• Advertisement (ATL & BTL): Designed concepts, coordinated with design agencies regarding artwork, provided input, examined all aspects, gained feedback, and collected final artworks.
• Market Communication: Provided media support to the sales team, published ads, and product-based articles in newspapers, finalized ad content and positioning, and coordinated with designing agencies for artwork finalization.

• Increased brand awareness by developing and implementing targeted marketing campaigns.
• Implemented data-driven approaches to refine marketing strategies and improve overall campaign performance.
• Mentored junior team members, providing guidance on best practices while fostering a positive work environment conducive to professional growth.
• Built relationships with sub-dealers and retailers to support product penetration.
• Focused on market development activities and CRM programs.

• Increased brand awareness by implementing targeted marketing campaigns and strategies.
• Collected and analyzed market data to inform pricing strategies, product positioning, and campaign planning.
• Assisted in product trials, research support, and pilot campaigns in key territories, contributing to product validation and market entry.
• Coordinated with sales teams to develop effective promotional materials and sales collateral.
• Planned and project managed marketing events and evaluated their success.

• Used company reports to analyze sales, gross profit, and inventory activities for van campaigns.
• Prepared, planned, and project managed the publication of all publicity material to maximize brand promotion.
• Established team priorities, maintained schedules, and monitored performance.
• Supported field-level marketing and sales activities for core product categories, ensuring effective market presence.