Amol Dhakne
Digital Marketing Manager
Pune
Summary
A Results-oriented marketing leader with 6+ of experience in B2B & B2C marketing, specializing in digital marketing, ABM campaigns, social media, and lead generation. Proven track record in generating High-ticket client leads, Partner Collaborations, online & offline event planning, maintaining SQL ratio, webinars, CRM setup, and international marketing—an early adopter of industry trends and strategies, resulting in consistently fresh and creative ideas.
Overview
5
5
years of professional experience
7
7
years of post-secondary education
5
5
Certifications
1
1
Language
Work History
Marketing Manager
ScatterPie Analytics
04.2023 - Current
- Successfully manage and execute offline events, webinars, and ABM campaigns, contributing to a 25% growth in brand awareness and client engagement.
- Lead social media marketing initiatives, resulting in a 40% increase in follower engagement
- Utilized market trends and target audience statistics to effectively.
- Recruited and hired capable team members under CMO observation to add value and diverse skills set to marketing department.
- Drive B2B lead generation efforts, achieving a 35% increase in qualified leads through targeted campaigns and strategic collaborations.
- Foster and manage partnerships, resulting in a 30% expansion of the partner network and increased revenue streams.
- Performed market segmentations, targeting and positioning for each product line.
- Identified and evaluated new technologies and add-on applications to improve and optimize marketing team efforts.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
- Used data analytics to track lead generation campaigns and improve quality.
- Improved website visibility through development and implementation of SEO strategies.
- Optimized email campaigns to increase open and click-through rates.
- Managed budget allocation and resource utilization to maximize marketing ROI.
Digital Marketing Manager
Techknomatic Services Private Limited
09.2021 - Current
- Spearhead and oversee end-to-end digital marketing strategies, resulting in a 30% increase in lead generation and a 20% boost in online visibility.
- Successfully manage and execute offline events, webinars, and ABM campaigns, contributing to a 25% growth in brand awareness and client engagement.
- Lead social media marketing initiatives, resulting in a 40% increase in follower engagement
- Monitored return on investment of online and social media marketing efforts.
- Developed and executed A/B testing strategies to optimize campaign performance.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Created and managed social media campaigns to increase brand engagement.
- Improved website visibility through development and implementation of SEO strategies.
- Managed website projects delivery, ensuring timely and quality completion of projects.
- Played a key role in setting up and optimizing the CRM system for enhanced sales and marketing coordination.
Digital Marketing Manager
Inscomont Services
02.2021 - 09.2021
- Managed Paid Marketing budgets and tracked campaign performance.
- Monitored and evaluated website analytics to identify trends and opportunities for improvement.
- Optimized website content and images to improve search engine rankings.
- A-B tested ad campaigns to optimize performance and drive improved ROI.
- Conducted market research and competitor analysis to inform search marketing strategies.
- Created customized marketing materials to increase product awareness.
- Generated reports to monitor and analyze website performance, search engine rankings, or domain authority.
- Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
- Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
- Devised effective link-building campaigns to increase website authority and visibility.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
Assistant Manager - Digital Marketing
IDRAC Business School, India
09.2020 - 02.2021
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
- Directed high-value marketing program with consistent adherence to deadlines and budget constraints.
- Implemented marketing automation tools to streamline and automate repetitive marketing tasks.
- Created Pay-Per-Click campaigns to drive targeted traffic to company website.
- Optimized company website to improve engine ranking, user experiences and conversion rates.
- Mentored and trained teams in KPI analysis and performance evaluation using Google AdWords and Google Analytics.
- Crafted and implemented strategies to increase search visibility and website traffic.
- Designed paid client ads for use on diverse social media platforms.
- Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
Associate Campaign Manager
Atidiv
12.2019 - 09.2020
- Execute programmatic advertising campaigns across various platforms, such as Google Ads, DoubleClick, Sizemek, Facebook Ads and others.
- Create compelling ad copy and targeting strategies to reach the desired audience
- Gain an in-depth understanding of the programmatic landscape
- Manage and be responsible for all the campaigns from start to completion
- Handle online advertiser & publisher queries and internal team requests
- Manage advertiser budget and bid setup
- Perform end to end tracking campaign results and resolve issues with the available resources
- Proven skills in ad trafficking and troubleshooting all revenue models of an campaign
Social Media Manager
Global Websoft
07.2018 - 11.2019
- Implemented pay-per-click campaigns to increase website traffic and conversions.
- Designed paid client ads for use on diverse social media platforms.
- Crafted and implemented strategies to increase search visibility and website traffic.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
- Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
- Optimized website content and images to improve search engine rankings.
- Monitored and evaluated website analytics to identify trends and opportunities for improvement.
- Managed search engine marketing budgets and tracked campaign performance.
Education
Master of Advanced Study - Marketing Management And Research
Indian Institute of Management of Raipur
Raipur 04.2001 -
Master of Business Administration - MBA - Information Technology
Dr. Babasaheb Ambedkar Marathwada University, Aurangabad
01.2017 - 01.2019
Bachelor of Engineering - Electronics
Dr. D. Y. Patil Institute of Engineering & Technology, Pune
Pune 01.2011 - 01.2016
Skills
Marketing Budget Management
B2B & B2C Marketing
Strategic Planning
Brand-Building Strategies
SEO
Market Analysis
Project Management
Social Media Marketing
Customer Relationship Management (CRM)
KPI Tracking
Pricing Strategies
E-Mail and Direct Mail Marketing Campaigns
Quantitative and Qualitative Market Research
Events Planning
ATL,TTL & BTL
Campaign Management
Market Research
Websites
Certification
LinkedIn Certified in Google Analytics 4
Honors Awards
- Shining Star Award 2022
- Outstanding Dependability Award2021
Timeline
LinkedIn Certified in Google Analytics 4
10-2023
LinkedIn Certified Market Research-Linkedin
09-2023
Marketing Manager
ScatterPie Analytics
04.2023 - Current
Digital Marketing Manager
Techknomatic Services Private Limited
09.2021 - Current
Digital Marketing Manager
Inscomont Services
02.2021 - 09.2021
Assistant Manager - Digital Marketing
IDRAC Business School, India
09.2020 - 02.2021
Essentials certification in Digital Marketing
07-2020
Associate Campaign Manager
Atidiv
12.2019 - 09.2020
Centro Certified: Digital Media
08-2019
Google Ads Certified
07-2019
Social Media Manager
Global Websoft
07.2018 - 11.2019
Master of Business Administration - MBA - Information Technology
Dr. Babasaheb Ambedkar Marathwada University, Aurangabad
01.2017 - 01.2019
Bachelor of Engineering - Electronics
Dr. D. Y. Patil Institute of Engineering & Technology, Pune
01.2011 - 01.2016
Master of Advanced Study - Marketing Management And Research
Indian Institute of Management of Raipur
04.2001 -