Amol Vijay Bhoyar
Bengaluru
Summary
Competent marketing professional with over 10 years of experience in Brand and Retail Marketing, I harbor effective strategies for augmenting business, identifying, and penetrating new market segments & promoting marketing concepts for business excellence. I am adept in developing much research, catchment planning, media planning, media budgeting, media scheduling and acquiring new business contributors to sustain the market share.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Sr. Brand Marketing Manager
Ample Pvt Ltd (Apple, Bose, Under Armour, Asics)
Bangalore
05.2023 - Current
- Managing Retail Marketing (ATL, BTL) for key partners in Technology and Sportswear Apparel ( Apple, Bose, Under Armour and Asics).
- Best Store Launch Award- Imagine, Lulu Mall, Trivandrum.
- Best Store Launch Concept Recognition by Apple- Imagine, Chennai ( https://www.instagram.com/reel/CvzdD-YphMn/?igsh=MTJ2dGR4eTZxZnY1dA==)
- Successful launch and Market Penetration for NPI- Iphone 15 in India.
- Developing Marketing strategy, plans and calendars.
- Responsible for driving business objective linked to marketing including visitations, brand reach and engagement.
- POC with retail business teams and partner brand marketing SPOCs.
- Drive and Organize events, exhibitions and press conferences.
- Conceptualizing, Overlooking and ensuring all key launches are executed well.
- Collaborate with agencies and other media partners.
- Developing and managing niche market communities around all stores.
- Build and created successful IP’s for the brands to obtain healthy mind space and Share of voice.
Sr. Brand Manager
Bharat Media Group, Verse Innovation
Bangalore
07.2022 - 05.2023
- Execution of 38+ media campaigns for FMCG, Real Estate, OTT, BFSI, Automobiles sectors with a media mix of TV, Print, Radio, Cinema and OOH
- Some major campaigns include clients like Reynolds, Shemaroo, Hungama, Manna Foods, Wadhwa Group, Delfrez etc
- Creating impactful and effective strategic campaigns with tools such as Comscore, Facebook ads, Google Ads, AdEx (TAM), KANTAR and BARC
- Direct point of contact for strategic planning, implementation of digital campaigns, including liaising directly with clients, leading communication and collaboration between internal and external partners
- Responsible for growing the revenue by market coverage and new business development
- Managing scope, budget, timelines, approvals, post-campaign analysis, etc
- Managing publishers, cultivating relationships and opportunities that proactively deliver on client business objectives
- Gauging market responses for further strengthening our business relationships
- Adapting and enabling the digital eco-system for trends / campaigns and proactively suggesting new campaign ideas for categories and industries.
Brand Manager
Modenik Lifestyle Pvt Ltd
Bangalore
01.2021 - 06.2022
- Developing and completing projects supporting the short / long term marketing strategy & integrating it with the communication strategy for Men's Innerwear Brands i.e Levis', Dixcy Scott, Maximus and Originals for Premium and Economic Segments
- Managing several creative and media agencies like Maddison, TBWA, as well as TVCs (More than 10), Seasonal Promos & Consumer Promos
- Developing Market Research Planning methodology & Analysis with Neilson, Future Brands & Market Pulse
- Developing PR activities with Times Group & Dainik Bhaskar, choosing the right media vehicle like Newspaper and prime time shows on air for Brand Integration
- Analyzing consumer trends and information, incorporating the learning in building robust marketing plans
- Planning the marketing budget and the allocation of the same to support the annual marketing calendar
- Driving consumer understanding and insights that defines our prime prospects need, attitudes, and values for consumers to have stronger and more impact brand experiences
- Adaptation of the marketing campaign across various channels
- Managing media planning and buying in tune with overall marketing plan
- Managing brand partners and communication agencies for NPD
- Analyzing and periodical reviews of the brand, competition and category
- Analyzing trends to enhance the brands equity and marketplace performance
- Working with channel marketing and sales to identify programs to generate incremental sales and/or profitability
- Work collaboratively with design teams to execute packaging designs consistent with the brand and trade requirements
Assistant Manager
Landmark Group
Bangalore
08.2016 - 12.2020
- Handled Marketing for South Region consists of 33 Stores with a business volume of 1000+ CR per annum with the Marketing Budget of 3%
- Established the Venue Sale Community shopping concept in Lifestyle across South Region through various residential societies during Covid-19 crisis with the exceptional outcomes
- Rooted the Virtual Shopping concept across south for the brand to give safe and secure shopping experience to all the customers during covid-19 crisis
- Handled marketing activities across B2C and B2B channels Manages creative design and content team for online and offline collateral
- Launched marketing campaigns & social media strategy for Consumer Business
- Developed and implemented an effective, optimized media mix, to leverage the potential of all relevant mediums in achieving business objectives-including Print, TV, Outdoor, Mall Branding Atriums, social media and BTL
- Generated cost saving mechanics through Innovation, Partnerships and Negotiations
- Developed marketing strategy of categories, concepts & private labels to deliver business objectives -growth, top line achievement, sell throughs
- Handled Celebrity & influencer's engagement for content marketing
- Enabled Season launch for Lifestyle and private label brands in portfolio through shoots and optimized content distribution
Senior Executive
Central, Future Lifestyle Fashions Ltd
Bangalore
06.2012 - 07.2016
- Handled Marketing for Karnataka Region consist of 8 Stores with a business volume of 500 CR per annum with the Marketing Budget of 2%
- Devised, managed and implemented Marketing activities for Central both ATL, BTL and TTL
- Executed lucrative cross promo tie-ups with Mall Food partners, Hotels, Travel agencies &
- Cinema Halls to generate additional business volume as well as to maintain healthy store footfalls
- Develop many crowd gathering events like Fashion Shows, Harley Davidson Bike ride with
- Brand Central, Happy Street with Times of India, Battle of Bands, Beauty Pageant event with Lakme
- Handled space on hire (SOH) for KA region to generate revenue through Sponsorships, Events and New Brand Endorsement
- Developed and implemented an effective communication strategy to leverage the potential of relevant mediums including Mall Branding, Atriums, Outdoor, Local Cable channels and social media
- Managed the Brand Central Call center team to brief the season promos, Newspaper ads prior to launch and indulged in improving customer service experience within a TAT, which will further create a healthy impact on NPS score
- Handled Institutional and Retail Gift Voucher sale for the KA region
Education
MBA/ PGDM - MARKETING AND FINANCE
SIMCA, Pune University
Pune, MH2012
B.Sc - Physics, Chemistry, Maths
SFS College
Nagpur, MH2008
HSC -
Sainath Junior College
Nagpur, MH2005
SSC -
Indira Vidhyalaya
Nagpur, MH2003
Skills
- Brand Strategy and Marketing
- Performance Marketing
- SEO/SEM
- PR
- Campaign Development
- ATL/BTL Activations
- Catalogue Marketing
- CRM
- Social Media Marketing
- Media Planning and Budgeting
- Experiential Marketing
- Content Marketing
- Direct marketing campaigns
- Digital advertising
- Cross-functional team leadership
- Market strategy development
Affiliations
Cricket
- Owner of 2 Karnataka League Cricket Teams- Maverick United, Panthers
- Multiple Man of the Match Awards in last 3 years in Karnataka Leagues.
- 2 time winner of Cricket Tournament in Landmark Group.
- Part of U19 VCC Team (Vidharbha Cricket Club)
- Man of the Series- U17 Nagpur Intercity Tournament
- Multiple Man of the Match Awards at U14 Level in Inter School Tournaments
Football
- Amateur Footballer- Participates in multiple private tournaments.
Certification
- Google Digital Marketing Certification (2020) - SEO, SEM, social media, Content Marketing and Marketing analytics.
- Google ads Certification (2020) - Data Studio, Google Analytics, Google Tag Manager, Display & Video 360, Campaign Manager, Advanced Google Analytics, YouTube Marketing, and Facebook & Instagram Marketing
Interests
- Cricket
- Football
- Badminton
- Trekking
- Travelling
Timeline
Sr. Brand Marketing Manager
Ample Pvt Ltd (Apple, Bose, Under Armour, Asics)
05.2023 - Current
Sr. Brand Manager
Bharat Media Group, Verse Innovation
07.2022 - 05.2023
Brand Manager
Modenik Lifestyle Pvt Ltd
01.2021 - 06.2022
Assistant Manager
Landmark Group
08.2016 - 12.2020
Senior Executive
Central, Future Lifestyle Fashions Ltd
06.2012 - 07.2016
MBA/ PGDM - MARKETING AND FINANCE
SIMCA, Pune University
B.Sc - Physics, Chemistry, Maths
SFS College
HSC -
Sainath Junior College
SSC -
Indira Vidhyalaya
- Google Digital Marketing Certification (2020) - SEO, SEM, social media, Content Marketing and Marketing analytics.
- Google ads Certification (2020) - Data Studio, Google Analytics, Google Tag Manager, Display & Video 360, Campaign Manager, Advanced Google Analytics, YouTube Marketing, and Facebook & Instagram Marketing
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