Amolyaa Juneja

• Contributing as a key member of a lean marketing team of 5 , wearing multiple hats across strategy, execution, and optimization.
• Produced over 200+ performance-driven videos + Social media content videos so far.
• Over 80% of the creatives produced consistently have delivered profitable ROAS (2x or higher) across Meta ad campaigns.
• Activated and managed 100+ influencer collaborations across tiers, fostering viral, high-ROI partnerships and driving awareness in Tier 1, Tier 2 cities and Tier 3 cities.
• Managing influencer marketing strategy for new product launches — from content strategy to shortlisting and briefing to campaign tracking and reporting.
• Recently started managing the brand’s social media which involves developing and executing end-to-end social media strategies for both BAU and new launch campaigns, driving traffic through Instagram by creating FOMO-driven and value-focused content.
• Creating product moodboards and providing end-to-end creative direction for photo shoots with photographers.
• Collaborating cross-functionally with design, product, and performance marketing teams to ensure creative alignment.
• Identifying content formats (hooks, trending sounds, visual storytelling) which can be scaled for paid and organic use.
• Consistently studying and tracking competitor content, ad strategies, and influencer collaborations to refine our brand messaging, and creative direction.

B2B Sales and Strategy

• Spearheaded B2B lead generation for corporate bulk orders via LinkedIn outreach, cold emailing, WhatsApp campaigns, and direct calls — resulting in high-value inbound and outbound leads.
• Built and implemented SOPs for bulk order processes.
• Worked directly with founders to brainstorm campaign ideas, pitch decks, and growth strategies — contributing to both day-to-day operations and long-term brand planning
• Served as the single point of contact for institutional and corporate clients — owning the full sales cycle from sampling to delivery.
• Managed pricing negotiations, proposals, client presentations, and logistics.
• Successfully closed and onboarded marquee clients including E-Com Express, Vizag Navy, Indian Air Force, Perfetti, Michael & Susan Dell Foundation and many more..

Social Media & Content Management

• Managed social media presence across platforms.
• Directed and managed photoshoots — ensuring visual storytelling aligned with brand identity.
• Handled DMs and community engagement, maintaining a consistent brand tone and quick response time.

Branding & Creative Direction

• Guided the creative vision for key brand assets — including packaging, tags, catalogs, packaging, and sports retail marketing assets sent to distributors, offline event assets.