Amos Paul
New Delhi
Summary
Qualified Marketing Executive with 2+ years of experience in Performance marketing. Proven successful at agencies as well as brand marketing and working closely with clients to closely manage marketing projects and realize profitable outcomes. Expert in strategizing company growth and monitoring new business technologies and markets closely. Skilled leader and project manager.
Overview
2
2
years of professional experience
Work History
Marketing Executive/ Media Buyer
Invogue Shop
08.2024 - Current
- Increased brand awareness by developing and implementing innovative marketing campaigns.
- Improved website visibility through development and implementation of SEO strategies.
- Planned and executed events and marketing programs to increase qualified leads.
- Oversaw 4 person marketing team, promoting continuous improvement, enhancing processes and reducing costs as head of highly efficient and profitable group.
- Optimized conversion rates via A/B testing of landing pages, ad copy, and other digital assets.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Utilized advanced analytics tools to monitor ad performance against KPIs, adjusting strategies as needed for optimal results.
Assistant Manager
Performance Crafters
08.2023 - 07.2024
- Increased brand awareness through targeted initiatives.
- Conducted trend forecasting and analysis.
- Utilized CRM tools to monitor lead nurturing processes, ensuring timely follow-up actions were taken by appropriate team members.
- Implemented A/B testing methods to refine ad copy, design elements, and landing page content for optimal performance.
- Collaborated with sales teams to align marketing initiatives with sales objectives, boosting revenue growth.
Research and analysis Intern
Ipsos India
05.2023 - 08.2023
- Overseeing performance marketing strategies aimed at enhancing brand visibility and driving sales growth
- Managing e-commerce operations to ensure the online store runs smoothly and efficiently, optimizing the customer experience
- Assisting in various growth initiatives and contributing to business development and expansion efforts.
Internship for Government project Swachh Survekshan
Ministry of Housing and Urban Affairs
04.2023 - 06.2023
- Developed and implemented surveys to collect insights and contribute to project objectives
- Efficiently coordinated research initiatives to enhance team performance and project outcomes.
Research and Promotion Intern
Eve Consultancy
01.2023 - 04.2023
- Specializing in designing presentations to summarize research findings
- Successfully coordinated research projects to enhance overall team efficiency.
Education
Bachelor of Arts in Economics (Hons) - Economics
St Stephen's College, Delhi University
05.2023
Data Analyst Course -
Excelr
2023
CBSE XII Commerce with Math -
Delhi Public School, Mathura Road, New Delhi
04.2020
Skills
- Programming Languages: MySQL, Excel
- Data Analysis Tools: RStudio, Tableau, Looker Studio, Power Bi
- Marketing Tools: Google Ads, Meta Ads, Google Analytics (GA4)
- Research & Analysis: Qualitative and Quantitative Research
- Other Skills: Digital Marketing, Account Management, Wealth Management, Tally Entries
Timeline
Marketing Executive/ Media Buyer
Invogue Shop
08.2024 - Current
Assistant Manager
Performance Crafters
08.2023 - 07.2024
Research and analysis Intern
Ipsos India
05.2023 - 08.2023
Internship for Government project Swachh Survekshan
Ministry of Housing and Urban Affairs
04.2023 - 06.2023
Research and Promotion Intern
Eve Consultancy
01.2023 - 04.2023
Bachelor of Arts in Economics (Hons) - Economics
St Stephen's College, Delhi University
Data Analyst Course -
Excelr
CBSE XII Commerce with Math -
Delhi Public School, Mathura Road, New Delhi
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