Microsoft Office
Amreen Shaikh
Brand Officer
Bonn ,Germany
Summary
Experienced marketing professional with solid record of accomplishment in overseeing marketing departments, strategies and key projects for driven clientele in industries like Retail, Ecommerce, B2B, Broadcast Media & Creative Agency. Skilled in managing all stages of campaigns, social media, deepening partnerships and boosting company growth with creative & proactive approaches.
Overview
8
8
years of professional experience
9
9
years of post-secondary education
2
2
Certifications
3
3
Languages
Work History
Brand Officer
Fairtrade
Bonn, Germany
09.2022 - Current
- Support ongoing development of the brand strategy, platform, and guidelines to ensure all brand messages effectively convey the Fairtrade brand style and drive goals.
Developed a new brand illustration guideline for internal & external use.
Organized webinars, presentations, and peer training to support promotion and implementation of the brand strategy.
Curated & executed customized brand merchandises for events, employees & third party use.
Supported the revision of documents related to the brand strategy, including brand guidelines, toolkits, etc.
Assisted in branding projects such as user insights and segmentation, trend tracking, and competitor analysis.
Supported the Brand Integrity Manager and Licensing Team with artwork approval for certified operators, third parties, and licensees.
Supported internal and external teams in ensuring consistent brand visuals and messaging, in line with brand strategy.
Supported B2B communications efforts, to ensure consistent brand positioning to external stakeholders
Provided administrative support for the team, including meeting scheduling, room booking, recording notes and meeting minutes.
Assistant Brand Manager
TATA StarQuik
10.2021 - 08.2022
- (Online Retail App)
- Developed & Executed a variety of Organic & Paid acquisition channels like Content Creation, PPC campaigns, Events, 360 Degree Marketing, ATL-BTL activities, Social Media, Content Marketing, Lead
- Generation Campaigns, Loyalty Programs, Retention,
- Copywriting & Performance Analysis
- Defined the scope of projects, assigned tasks, set deadlines, managed budgets & resources, and lead on communication with stakeholders across the group
- Worked with Retail, Category & Sales teams to innovate new marketing campaigns & drive sales
- Evaluated CRM report on the performance of marketing campaigns, gain insight & assess against goals
- Strategized social media & digital marketing campaigns to push target buyers to App/ Sites & generate leads for brand & clients
- Implemented campaigns designed to drive quality leads to the Retail business & TATA entities to support the launch of new products into the Retail vertical
- Participated in awards, industry events to network & boast company growth with key advertisers
- Sourced & executed Influencer Marketing campaigns
- Lead team members, encouraged & directed them whilst communicating effectively, efficiently & clearly with executive leadership, partners, agencies & all stakeholders.
Brand Manager
FG Glass Industries Pvt Ltd
Mumbai
05.2020 - 10.2021
- Developed Go-To-Marketing strategies & executed B2B campaigns, strategy, media planning, agency coordination, design & production of all collaterals. (Website content, Blogs, Ads, Case Studies, Brochures, Events, Online & Offline marketing)
• Collaborated with partners in India, UAE & Germany for content, PR, sales & cross functional teams to
better new customer acquisitions.
• Optimized Marketing Campaigns to boost sales of products & services
• Acted as a brand custodian to ensure brand consistency & guidelines is followed across online & offline marketing.
• Strategized & executed Brand Revamp, Product Launch, Website, Brochures & other 360-Degree Marketing Campaigns.
• Backed in the development of App & Website through strategic positioning, product pricing, design & packaging
• Handled employee engagement & internal communications
Senior Brand Executive
Radio City 91.1 FM
04.2016 - 04.2020
- Solely handled Brand Revamp, Product Launch, Multi city
- Campaigns, Annual Report Marketing Campaigns
- Managed Branding Campaigns & Event Marketing initiatives through 360 Degree Marketing in print, video, web & social media
- Prepared & oversaw reports, newsletters & other assets
- Produced innovative brand merchandise for events & giveaways
- Developed & organized workshops, meetings & other events for product promotion purposes
- Produced barter alliances to save costs & generate sales
- Conducted market research and surveys using key metrics and performance indicators
- Saved company INR 10,00,000 by negotiating advertising and commercial sponsorship contracts
- Maintained relations with media houses, ad agencies, vendors, business partners and internal departments
- Recruited & hired experienced contractors to complete projects on time and within budget requirements
Client Servicing Executive
IdeateLabs
11.2015 - 02.2016
- Industries Served: FMCG, Retail, Ecommerce, Fashion, TV, Beauty & Wellness, Real-Estate
- Managed all client expectations on all aspects of digital marketing
- Planned & executed over 50 digital marketing campaigns with end to end closure
- Evaluated Performance Marketing Campaigns & CTR to boost sales
- Created digital marketing calendar on monthly basis
- Maintained vendor contracts & payments
- Handled several inquiries regarding deliveries, purchase orders and customer-facing processes
- Suggested clients on advertising or sales promotion strategies
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors
- Captured over 10000+ new customers by optimizing business strategies and launching products to diversify offerings
Social Media Executive
E
Commerce
07.2014 - 11.2015
- Curated content & ads to serve customers on Social Forum-
- Facebook, Twitter, Instagram, Consumer Forum, Emails & Forums
- Coordinated with internal teams for various social media campaigns
- Promoted client’s product and services on social media
- Managed CRM & social media community by giving timely response to customers/ ORM on Facebook and twitter
- Created content calendar on monthly basis
- Updated FAQs & Blogs on BookMyShow website on timely basis
- Reported social media & online marketing campaign results
Education
Post-Graduation diploma - Marketing Management
Wellingkar Institute of Management
01.2017 - 01.2020
Bachelor - Mass Media
04.2011 - 03.2014
Higher Secondary Certificate | H.S.C - undefined
Rizvi College of Arts, Science and Commerce
06.2008 - 03.2011
Secondary School Certificate | S.S.C - undefined
Canossa Convent High School
Skills
Brand Management
Strategy Management
Marketing Communication
Campaign Management
Social Media Marketing
Budgeting & Allocation
Vendor Management
Brand Activations
Event Marketing/Management
Media Planning & Buying
Software
Outlook
Canva
FreshDesk
Mailchump
Hootsuite
Wordpress
CleverTap
Certification
Aligning Brand Management
Timeline
Brand Officer
Fairtrade
09.2022 - Current
Assistant Brand Manager
TATA StarQuik
10.2021 - 08.2022
Aligning Brand Management
08-2020
Brand Manager
FG Glass Industries Pvt Ltd
05.2020 - 10.2021
Post-Graduation diploma - Marketing Management
Wellingkar Institute of Management
01.2017 - 01.2020
Senior Brand Executive
Radio City 91.1 FM
04.2016 - 04.2020
Client Servicing Executive
IdeateLabs
11.2015 - 02.2016
Digital Marketing
10-2014
Social Media Executive
E
07.2014 - 11.2015
Bachelor - Mass Media
04.2011 - 03.2014
Higher Secondary Certificate | H.S.C - undefined
Rizvi College of Arts, Science and Commerce
06.2008 - 03.2011
Secondary School Certificate | S.S.C - undefined
Canossa Convent High School