Summary
Work History
Education
Skills
Career Highlights
Interests
Declaration
Timeline
Generic
Amrendra  Kumar

Amrendra Kumar

Brand Lead
Bengaluru

Summary

Proven marketing strategist with a track record of enhancing brand visibility and market growth for previous employer through innovative campaigns and strategic partnerships. Excelled in competitive analysis and brand storytelling, leveraging both analytical prowess and exceptional communication skills. Achieved significant brand engagement improvements, demonstrating a keen ability to translate complex data into actionable insights.

Work History

  • Increased brand awareness by developing and implementing strategic marketing campaigns.
  • Conducted global and experience sharing meetings to establish new medical therapy.
  • Built partnerships with industry influencers, further strengthening the reach of the brand.
  • Coordinated events and sponsorships, increasing brand visibility within target markets.
  • Crafted compelling messaging that resonated with target audiences, driving interest in the products or services offered by the company.
  • Evaluated campaign performance regularly, making data-informed adjustments as needed to maximize results.
  • Streamlined processes for increased efficiency in managing marketing projects and deliverables.
  • Led cross-functional teams for successful product launches and promotions.
  • Developed strong relationships with key stakeholders to foster collaboration and drive brand success.
  • Established consistent branding guidelines and ensured adherence across all communication channels.
  • Achieved market growth with thorough competitor analysis and targeted marketing strategies.
  • Championed continuous improvement within the team by staying up-to-date on industry trends and sharing knowledge with colleagues.
  • Enhanced customer engagement through tailored social media and content marketing initiatives.
  • Presented progress reports and recommendations to senior leadership on a regular basis, demonstrating the impact of various marketing efforts on overall business objectives.
  • Oversaw creative development, providing direction on visuals, copywriting, and overall design aesthetics.
  • Utilized data-driven insights to optimize marketing strategies and improve overall brand performance.
  • Managed budgets, ensuring optimal allocation of resources for maximum brand exposure.
  • Negotiated contracts with vendors, securing favorable terms while maintaining quality standards for promotional materials.
  • Mentored junior team members, fostering a positive work environment and promoting professional development.
  • Conducted market research to identify opportunities for expansion into new markets or segments.
  • Collaborated with sales teams to develop effective co-marketing initiatives to boost revenue growth.
  • Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
  • Analyzed customer feedback and market trends to make informed decisions about product and brand messaging.
  • Created and managed budgets to maximize brand reach and engagement.
  • Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
  • Tracked key metrics and developed spreadsheets and data models.
  • Developed questionnaires and facilitated focus group discussions.

Education

MBA - Marketing, Executive MBA

IIM Lucknow
Noida
04.2001 -

MBA - Marketing Management And Research

SMU
India
04.2001 -

Skills

Strategic Thinking

Career Highlights

(Total Experience-over 14years)


Astrazenca India Pvt. Ltd.


-Have been working as a Assistant Manager-Brand Activation for Rare Disease & Hematology since 1stJuly, 2022

-Have been working as a KAM in Calquence team, looking after north zone from4thAugust 2019to 30thJune, 2022.

-Recipient of CP Awards for three consecutive years in for the performance in year 2020, 2021 and 2022.

-Have maximum NBRx all India on Calquence.

-Have been working under ICE project for marketing and learning this skill under guidance of Mr. Parag Mahajan/Mr. Atul Tandon.


 Janssen Oncology


 District Manager:(Since January 2018)


-Responsible for sales of Ibrutinib and Daratumumab at Delhi -NCR and Major town

of UP.

-Conducting corporate activities in Government and Private Hospitals.

-Accelerated sales at Apollo, Max Saket and UP.

-Got ‘fully met’ rating for year 2018 and ‘exceed expectation’ for the

performance of year 2019.


 Roche Oncology


Associate-Scientific Services

(February 2014 to January, 2018)

-Responsible for sales of Retuximab, Erlotinib and Bevacizumab ( in three different

divisions)

-Conducting CMEs, Marketing & Medical Initiated Activities.

-Have received reward for maximum enrolment under Patient Support Program.

-Have achieved and maintained highest revenue for Erlotinib and Bevacizumab.


At MSD Pharmaceuticals


As a Therapy Manager (sinceJanuary 2011 to January, 2014)

-Responsible for sales of Testosterone Decanoate, Nandrolone Undecanoate and

Quadriderm.

-Conducting CMEs, Activities with Retailers.

-Have received  (MD Club) reward for highest growth for two consecutive years.( Gold

and Silver categories respectively)

-Got incentivized enrolment under Executive MBA from IIM-Lucknow.


At Cipla Ltd.


Territory Manager

-Responsible for establishment of superiority of Inhalation Therapy Over Oral

Therapy.

-Got confirmation within three months of joining by dint of having conducted

maximum number of camps.

Interests

Cricket, Chess and singing

Declaration

I hereby declare that all the information stated above is correct to the best of my knowledge

.

Date & Place

Bengaluru& 3rd September ,2024

Timeline

MBA - Marketing, Executive MBA

IIM Lucknow
04.2001 -

MBA - Marketing Management And Research

SMU
04.2001 -
Amrendra KumarBrand Lead