Amrit Arya
Gurgaon
Summary
Mission-driven growth marketing leader with 17+ years of experience using digital, content, and brand strategies to drive awareness, revenue, and engagement across startups and large enterprises. Educated in a Free Progress system that nurtured empathy, creativity, and independent thinking—core values I bring to every campaign. Now seeking to apply these capabilities toward organizations solving real-world problems across environment, equity, health, and education.
Proven success in building human-centered communication journeys, scaling acquisition while staying authentic to the brand’s purpose, and fostering impact with resource-conscious strategies.
Overview
16
16
years of professional experience
Work History
Marketing Lead
Trainman - Wholly owned subsidiary of Adani Digital Labs
Gurgaon
08.2022 - Current
- Scaled the user base and engagement for a public utility platform, increasing access to reliable train travel for tier-2 and tier-3 India.
- Boosted retention by 20% by launching contextual communication journeys aligned with commuter behavior and socio-economic personas.
- Reduced acquisition costs by 70% through data-backed optimizations across Meta and Google — showcasing frugal performance marketing at scale.
- Embedded user empathy into campaign narratives to humanize a tech-first railway booking product for over 20 million users.
Branding & Startup Consultant
Indibuff
Gurgaon
04.2020 - 07.2022
- Co-founded and launched purpose-first campaigns for small businesses and creators during the pandemic recovery phase.
- Developed grassroots digital presence for clients in wellness, food, and education sectors (India + Dubai), with a 15%+ uplift in awareness.
- Advocated low-cost, high-impact storytelling and ethical influencer partnerships to sustain community-centric growth.Increased B2B client brand awareness by 15% for Dubai and India clients through strategic branding and digital marketing initiatives.
- Co-founded Indibuff and secured 1000 early users by developing MVP and leading user acquisition campaigns.
General Manager - Marketing
Creative Travel
Gurgaon
10.2018 - 03.2020
- Launched Signature Tours for inbound cultural travel, building campaigns around sustainability, heritage conservation, and local impact.
- Increased lead flow by 35% via integrated media strategies focused on experiential storytelling and responsible travel.
- Promoted diversity in brand representation across global tourism narratives.
Associate Director - Social Media Marketing
Havas Media
Gurgaon
09.2017 - 03.2018
- Strategized digital campaigns for Tata Motors and Voltas; introduced inclusive language and regional vernacular strategies for higher relatability.
- Designed multi-platform activations blending brand with community engagement initiatives, increasing social media engagement by 15%
Sr. Manager Branded Content
Zenith Optimedia
Gurgaon
07.2014 - 01.2017
- Led branded campaigns for OLX, Airtel, and Panasonic focused on financial empowerment, digital literacy, and women in tech.
- Won 5+ branded partnerships by developing content that connected consumer needs to brand missions authentically.
- Delivered 20% YoY content revenue growth using lean, ethical content marketing playbooks
Co-Founder
AUROMAYAA
New Delhi
01.2010 - 03.2014
- A sustainable fashion brand rooted in handmade, local, and mindful design.
- Bootstrapped brand visibility and D2C community before D2C was a buzzword; early advocate of conscious consumerism and slow growth.
Education
Bachelor of Science - Physics
Sri Aurobindo International Centre of Education
Pondicherry, India10-2004
Skills
- Growth Marketing Strategy
- Brand & Purpose Storytelling
- Digital Ads (Meta, Google)
- CRM & Lifecycle Journeys
- Social Media for Good
- Influencer & Community Marketing
- Content-Led Engagement
- GA4, AppsFlyer, Mixpanel, Excel
Languages
English - Native, French - Proficient, Hindi - Native
Training
- Management Consulting
- Mentorship - Growth school
Accomplishments
- 2 Startup ventures
- Auromayaa and Indibuff were both startup ventures that did not unfold as expected. However, they provided invaluable lessons in entrepreneurship, teaching me the art of bootstrapping and executing projects with a resource-efficient, frugal approach—skills that I now apply to every initiative I undertake.
Timeline
Marketing Lead
Trainman - Wholly owned subsidiary of Adani Digital Labs
08.2022 - Current
Branding & Startup Consultant
Indibuff
04.2020 - 07.2022
General Manager - Marketing
Creative Travel
10.2018 - 03.2020
Associate Director - Social Media Marketing
Havas Media
09.2017 - 03.2018
Sr. Manager Branded Content
Zenith Optimedia
07.2014 - 01.2017
Co-Founder
AUROMAYAA
01.2010 - 03.2014
Bachelor of Science - Physics
Sri Aurobindo International Centre of Education
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