Amrita Bazray

Highly skilled Digital analytics and reporting professional with hands on project execution and Project delivery management experience in areas of Web and Mobile analytics, tag implementation, SQL server reporting and managing the business analytics business ethos and data governance across organization.

• Responsible for performing Site Catalyst admin activities including saint classifications (uploads and report builder), dashboards, workspaces, segment creation, defining eVars, props and event serialization.
• Develop and report key internal and performance metrics with measured improvement, collaborate with the implementation team, business owners to drive growth strategies.
• Create checking and validating processes for process improvements, Conversion Rate optimization of the campaigns via online efforts

▪ Owner of Entire Flipkart Conversion Dashboard, Marketing and Merchandizing Dashboards.

▪ Weekly and Monthly KPI presentations and Merch Council to track Flipkart performance

• Delivered comprehensive reports highlighting key trends, patterns, anomalies, presenting findings to senior management for informed decision-making purposes.
• Assisted in the development of a centralized data repository to improve accessibility and collaboration among teams.
• Used business objects, business intelligence and other reporting tools to extract data from data solutions and data warehouses.
• Dashboarding for Conversion and Traffic data using Site Catalyst / Discover / Data Warehouse, Google-Spreadsheets, Excel, and PowerPoint, SQL
• QA for all App launches using emulators, Observe-point and Charles
• Setting reports for sale and BAU analysis and Workspace Dashboards for management
• A/B testing (A/B Console), handle data queries and Ad hocs

• Omniture Site Catalyst /Discover / Data Warehouse, Excel, and PowerPoint.
• Google Analytics and Conversion Rate Optimization.
• Debugging using Omni bug and DPD.
• Insights and actionable recommendations.QA for the brands to check any anomalies in data and tracking.
• Automating report to reduce time and effort and Stream Lining all reports.
• Training new analyst on Omniture and reporting.
• Initiate process documentation throughout all projects.

Leading the web-analytics for 10 Time-Inc lifestyle brands, including RealSimple, Health etc.

• Analysis to study the impact of campaigns and seasonality and provide insights.
• Routinely communicate with NY based management staff.
• QA and Debugging using Charles, Observe Point and Adobe Debugger