Head of Marketing with over 18 years of experience leading high-impact marketing, branding, and growth initiatives across B2B and B2C sectors. Skilled in building data-driven strategies that drive customer acquisition, revenue growth, and brand visibility. Successfully launched Private Labels at a B2B SaaS startup, generated over 40,000 franchise leads for a communications company, and increased website traffic by 40% through go-to-market strategies. Recognized with four awards for content excellence and honored with the CEO’s Award for leading the "100 Stories in 100 Days" employee engagement initiative.
Proficient in 360-degree marketing, digital marketing, SEO, franchise development, operational productivity improvement, and cross-functional leadership. Focused on aligning marketing initiatives with business goals, scaling growth through innovative solutions, strengthening brand narratives, and consistently delivering measurable business impact.
