Amrita Kaur

Responsibilities Undertaken

• Launched the Sabai Basket campaign across CRM channels, social media platforms, and generated product descriptions for the website launch.
• Generated compelling product descriptions for apparel and home products.
• Crafted content aligned with Okhai’s sustainable and community-first ethos.
• Customized brand message to reach and capture target audience interest and drive engagement.
• Supported SEO initiatives through strategic keyword incorporation in web content, driving organic traffic growth.
• Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
• Reviewed and edited final copy for accuracy and to correct grammar errors.
• Optimized social media presence by creating share-worthy content that encouraged organic reach and audience engagement.
• Formatted copy to align with project-specific guidelines.
• Developed short and long-term media outreach strategies in collaboration with cross-functional teams.

Responsibilities Undertaken

• Ensured accuracy in published materials by meticulously fact-checking sources before incorporating them into written pieces.
• Generated articles and blog posts, some of which were in the form of listicles and features.
• Incorporated thorough fact-checking and accuracy of content before publishing articles.
• Proofread and edit articles for any errors before publishing.
• Increased readership on company blog by consistently delivering high-quality, relevant content that resonated with target audiences.
• Optimized website content, resulting in higher search engine rankings and organic traffic growth.
• Enhanced brand visibility by crafting engaging and SEO-friendly blog content.
• Completed thorough research into assigned topics.