AMRITA RAJ

· Keyword Research and Analysis:

• Conduct comprehensive keyword research to identify high-traffic, relevant keywords.
• Perform competitive analysis to understand market trends and competitor strategies.

· On-Page SEO Optimization:

• Optimize website content, meta tags, headers, and URLs for target keywords.
• Ensure website content is optimized for search engines while maintaining user experience.
• Implement internal linking strategies to improve site navigation and indexability.

· Off-Page SEO and Link Building:

• Develop and execute link-building strategies to acquire high-quality backlinks.
• Perform outreach campaigns to build relationships with relevant industry sites.
• Monitor and disavow harmful backlinks to maintain a healthy backlink profile.

· Technical SEO:

• Conduct technical SEO audits to identify and resolve issues such as site speed, mobile optimization, and crawl errors.
• Implement structured data markup to enhance search engine understanding and rich results.
• Optimize website architecture and internal linking to improve crawlability and indexation.

· Content Strategy and Optimization:

• Collaborate with content creators to develop SEO-friendly content strategies.
• Optimize existing content and create new content based on keyword research and SEO best practices.
• Ensure content aligns with search intent and provides value to users.

· Analytics and Reporting:

• Monitor and analyze website performance using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, and Moz.
• Generate regular reports on key SEO metrics, including traffic, rankings, and conversions.
• Provide actionable insights and recommendations based on data analysis.

· SEO Strategy Development:

• Develop and implement comprehensive SEO strategies to improve organic search performance.
• Stay updated with the latest industry trends, algorithm updates, and best practices.
• Identify new opportunities and strategies to stay ahead in the competitive landscape.

· Collaboration and Communication:

• Work closely with web developers, content creators, and marketing teams to implement SEO recommendations.
• Communicate SEO goals, strategies, and performance to stakeholders.
• Provide training and support to team members on SEO best practices.