Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Timeline
Tools Environments
Salesforce Marketing Cloud Skills
Tools Environments
Salesforce Marketing Cloud Skills
Generic

Amrita Singh

Salesforce Marketing Cloud Developer
Bangalore

Summary

Detail-oriented, organized and meticulous employee. Works at fast pace to meet tight deadlines. Enthusiastic team player ready to contribute to company success. Smart professional with proven troubleshooting and debugging capabilities for resolving complex technical issues in Salesforce Marketing cloud

Overview

6
6
years of professional experience
4
4
years of post-secondary education
4
4
Certificates

Work History

Software Engineer - Marketing Cloud

Lululemon Athletica
Bangalore
01.2022 - Current
  • Managing digital marketing campaigns including BU creation, user creation, assigning roles, campaign creation
  • Creation of Lists and Data Extensions to manage, organize and segment subscriber’s data
  • Using publication lists to manage subscriber opt-ins
  • Creating and configuring paste HTML Emails, Cloud pages
  • Designing and configuring one to one customer journeys using Journey builder tool to nurture engagement with contacts
  • Leveraging Automation studio to automate the various functionalities which includes query activities, imports, file transfers etc
  • Using AMP script to retrieve customer data from Data Extensions, Salesforce objects to render personalized communication with contacts
  • Used dynamic content for subject lines and body templates
  • Good Understanding of Contact Builder for organizing and managing contact data including attribute group’s creation, defining data relationships, configuring Import Activity for Mobile Studio etc
  • Build technical documentation for the Business team for easy navigation and access
  • Generated Tracking reports on various parameters (opens,clicks,bounces) for Email Send using Automation Studio
  • Implemented effective best practices for improving Open rates of Email and extracted Tracking send reports into FTP for third party reporting using Data Extract and File Transfer activities
  • Created Custom Reports for Email Send, Journey Builder Send Data Views and generated reports for the same
  • Onboarded new resources and trained them on ongoing projects.

Success Engineer - Marketing Cloud

SALESFORCE.COM INC
Hyderabad
06.2018 - 12.2021
  • Maintain Designing and conceptualizing customer engagement journeys for different customer use cases using Journey Builder, Automation Studio, Email Studio and Contact Builder in Salesforce Marketing Cloud
  • Also created dynamic templates to be used in email campaigns and successfully integrated Marketing Cloud
  • Creating Unique Customer Journey by using Journey Builder and measure the engagement activity of each customer uniquely
  • Creating UI, DE’s, Automation studio’s workflow to automate jobs, creating data import, export and extract, Business Unit, Sender profile, User, Assigning role and responsibility of users
  • Creating discover report using Analytics Builder of monthly email send history and email performance report for each business unit and provide insights to the client for each specific email communication
  • Advise during the interview process for potential candidates
  • Trained a team size of 12 in Salesforce Marketing Cloud and with basic Salesforce Configuration and troubleshooting tactics.

Education

Bachelors of Technology in Computer Science and Engineering -

Koneru Lashmaiah University
India, Andhra Pradesh
06.2014 - 05.2018

Skills

HTMLundefined

Certification

SFMC Email Specialist

Accomplishments

    Salesforce.Com INC - Trailhead Ranger Status

    Salesforce.Com INC - Trailhead Double Start Ranger Status

    Mentored 10-12 new employees to bring them up to speed on projects, resulting in quicker overall completion milestones.

    Provided training sessions on various builders and studios

Timeline

Software Engineer - Marketing Cloud

Lululemon Athletica
01.2022 - Current

Success Engineer - Marketing Cloud

SALESFORCE.COM INC
06.2018 - 12.2021

Bachelors of Technology in Computer Science and Engineering -

Koneru Lashmaiah University
06.2014 - 05.2018

Tools Environments

  • Microsoft Office
  • Salesforce.com
  • Postman
  • Soap UI
  • JIRA

Salesforce Marketing Cloud Skills

  • Email Studio
  • Automation Studio
  • Journey Builder
  • Cloud/Landing Pages
  • Content Builder
  • Mobile Studio

Tools Environments

  • Microsoft Office
  • Salesforce.com
  • Postman
  • Soap UI
  • JIRA

Salesforce Marketing Cloud Skills

  • Email Studio
  • Automation Studio
  • Journey Builder
  • Cloud/Landing Pages
  • Content Builder
  • Mobile Studio

Similar Profiles

CREATE PROFILE
Amrita SinghSalesforce Marketing Cloud Developer