Amrita Rishi

• Created dynamic SEO strategies to exceed market competitors and meet client needs.
• Ensuring smooth Project deliveries for clients like Eureka Forbes, ICICI HFC, Zeezest, Kotex, Apollo Hospitals
• Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture and content.
• Researched and implemented search engine optimization recommendations.
• Maintained knowledge of current market trends and algorithm updates of top search engines.
• Optimized copy and landing pages for search engine marketing purposes.
• Provided detailed reporting and analyses on client website demographics and statistics using Google Analytics.
• Managing a team of 4-5 (Assistant Managers, Senior Analysts, Analysts & Management Trainees to support SEO Management with successful strategies.
• Leading SEO Strategy, Planning with initiatives for local, regional and global targeting of clients to align with business goals.

• Researched and implemented search engine optimization recommendations.
• Developed and implemented quality link-building strategies.
• Optimized copy and landing pages for search engine marketing purposes.
• Provided detailed reporting and analyses on client website demographics and statistics using Google Analytics.
• Analyzed and audited clients' websites to address performance issues.
• Completed keyword research to target clients based on keyword targeting.
• Proofread and edited client content to alleviate errors and improve overall quality.
• Collaborated with editorial and marketing teams to drive SEO in content creation and content programming.

• Managed branding campaigns and event marketing initiatives in print, video, web and social media.
• Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
• Identified low-cost opportunities to increase visibility and drive traffic.
• Utilized detailed market research, specific population demographics and lifestyle data to identify product target markets.

• Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget.
• Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
• Tracked, reported and analyzed website analytics to drive strategy and improve user experience.
• Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
• Maintained Google and Bing Webmaster Tools accounts and monitored for crawling and indexing issues.
• Planned, ran and analyzed client PPC initiatives and campaigns to increase sales, generate leads and promote brand awareness.
• Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.
• Researched and implemented search engine optimization recommendations in accordance with development methodology.

• Creating Event Hashtag
• Website Development and Optimization
• Keyword Research
• Search Engine Optimisation
• Social Media Marketing
• Google Analytics
• Email & SMS Marketing
• Google My Business Listing

Event Operations:

• Event Registrations
• Continuing Medical Education PAN India
• Scientific Agenda
• Abstract Management