Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Amritanshu Anand

Hyderabad

Summary

Marketing Professional having 4+ years of experience working with leading companies of Media and Entertainment Industry like JWT, GroupM, Tata sky, Carnival Cinemas, Saregama along with Digital and E-commerce teams of Unilever and SOTC. Being a thorough team contributor and experienced in handling numerous projects at once while ensuring accuracy.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Associate Consultant

EY
06.2017 - 02.2022
  • Worked closely with ATL, Digital media and E-commerce teams for efficacy of campaigns, process gap analysis and improvements with India's leading FMCG company
  • Streamlined and evaluated the effectiveness of E-commerce implemented strategies by monitoring performance metrics, making necessary adjustments as needed.
  • Conducted campaign process mapping and media spends analysis for one of India's oldest music retail company
  • Designed the process flow for newly launched line of business: Movie card by Carnival Cinemas
  • Worked with JWT media team to identify gaps in Government order processing and vendor delivery monitoring and designed process controls to prevent revenue leakages and improve collection efficiency.
  • Delivered high-quality presentations using tools such as Microsoft Power BI and Visio showcasing key findings and recommendations to both internal stakeholders and clients.
  • Managed multiple projects simultaneously while maintaining attention to detail, organization, and adherence to deadlines.
  • Mentored junior team members, sharing expertise, knowledge, and best practices to enhance overall team performance.

B2B Sales and Marketing Intern

Orion Consulting
04.2016 - 06.2016
  • Devised pitch strategies for Real Estate Clients for company's flagship product Location Based Targeting in Digital Campaigns
  • Engaged with number of leading Real Estate companies of Mumbai and successfully onboarded 3 new clients.
  • Developed and executed a customized media campaign for Kolte Patil Developers resulting in increased business partnership.
  • Contributed to sales growth by exceeding individual sales goals of 50K during my first month of internship
  • Conducted Market Research to identify opportunities to reengage with existing client base and mapping potential client based on upcoming properties

Sales and Marketing Intern

Grofers (now Blinkit)
10.2015 - 11.2015
  • Conducted live project to understand Mumbai based target groups and their outlook towards online shopping
  • Conducted 100+ in-depth interviews to identify barriers to online shopping, brand awareness
  • Guided potential leads through sales funnel and converted them into customers
  • Developed strong product knowledge, enabling effective communication of features and benefits to potential customers.

Education

MBA -

SIES College of Management Studies
Navi Mumbai
04.2017

Electronics and Telecommunication Engineering -

Sathyabama University
Chennai, India
04.2013

Skills

  • B2B Sales and marketing
  • Market Research
  • Lead Generation
  • Customer Life Cycle Management
  • Digital Campaign Design
  • Business Process Design
  • Campaign Efficacy Analysis
  • Project Management
  • Data Analytics
  • Process Optimization

Certification

  • Microsoft Power BI, 05/01/20
  • Microsoft Visio, 12/01/19
  • MySQL

Timeline

Associate Consultant

EY
06.2017 - 02.2022

B2B Sales and Marketing Intern

Orion Consulting
04.2016 - 06.2016

Sales and Marketing Intern

Grofers (now Blinkit)
10.2015 - 11.2015

MBA -

SIES College of Management Studies

Electronics and Telecommunication Engineering -

Sathyabama University

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Amritanshu Anand