Amritanshu Kumar

• Managed a portfolio of 50+ Ajio sellers, serving as the primary point of contact for all account-related activities and inquiries.
• Built and maintained strong relationships with sellers, understanding their business goals, and providing tailored solutions to optimize their sales performance on Ajio.
• Conducted regular performance reviews, analyzing sales data and seller metrics to identify growth opportunities and areas for improvement.
• Collaborated with the marketing team to design and execute promotional campaigns, resulting in a 25% increase in seller revenue during peak seasons.
• Assisted sellers in optimizing product listings, ensuring adherence to Ajio's guidelines, and enhancing discoverability, leading to improved search rankings and increased visibility.

• Onboarded 100+ businesses into platform to start their sale from scratch and manage their accounts on daily basis, launched several brands on platform from business owners and up tiered their account through cold callings and market visits
  • Invested heavily from sellers in running advertisements like cost per click (CPC), Smart ROI and day to day promotions, and maximized sellers' sales upto 6X during Big billion day sales and regional sales events
  • Worked on major offline markets like Kanpur-Leather, Surat-Garments,
  Saharanpur-Furniture, Varanasi-Silk Sarees by onboarding big manufacturer and managing their accounts to grow sales
  • Researched product pricing, ratings and performance and created comparison
  spreadsheets to evaluate competitors in ecommerce market
  • Identified business development challenges and customer concerns for proactive resolution

• Responsible for In-store and out-store branding of Patanjali franchisee stores
and pitching business owners about ways to make maximum brand value of their store
• Creating and spreading brand awareness of FMCG products through events, social media, face to face meetings and promotions
• Managed team of 12 interns for the duration of 6 months to expand franchisee stores all across karnataka.
• Attended trade shows and vendor meetings throughout year.
• Created customized marketing materials to increase product awareness.