Amrita Sinha
New Delhi
Summary
With 4+ years of experience in media, communication, and content strategy, I hold a Bachelor's degree in Journalism and Mass Communication. Passionate about writing and marketing, I am skilled in Microsoft Office, Adobe Photoshop, and AI tools. I excel at multitasking, managing projects efficiently, and meeting deadlines consistently.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Writer and Editor
Square Yards
08.2023 - 11.2025
- Worked on long-form articles, short-form copy, video scripts, and marketing campaigns. Covered high-priority current affairs, such as the 2024 Budget, 2023 G20 Summit, Interim Budget, etc. Specialised in real estate-related topics, including property news, Prop TV, new projects, and the intricacies of the real estate market.
- Created long-form articles, short-form copy, video scripts, and marketing campaigns covering high-priority current affairs like the 2024 Budget, 2023 G20 Summit, and Interim Budget, while specializing in real estate topics including property news and new projects.
- Developed commercial category landing page for Interior Company, crafting compelling CTAs that enhanced user engagement.
- Managed and mentored a team of 4-6 writers/editors, ensuring timely delivery of high-quality content across multiple projects.
- Reviewed and edited content for accuracy, clarity, tone, and consistency, ensuring high-quality publication standards.
Video Encoder
NDTV Convergence
03.2021 - 02.2023
- Analyzed content distribution patterns to optimize video exposure across digital platforms (website, Twitter, YouTube, Facebook), enhancing audience reach and engagement.
- Covered major global events including COVID-19 pandemic, Budget 2022, Farmers' Protest, and Donald Trump's Interview for NDTV, delivering timely and relevant content to diverse audiences.
- Planned and executed video shoots for social media, operated production equipment, and edited content using Adobe software, ensuring high-quality deliverables for audience engagement.
PR Intern
Crossword Public Relations
06.2020 - 09.2020
- Conducted market research to identify target audiences and inform targeted marketing campaigns, enhancing brand visibility.
- Developed and delivered press materials, media presentations, and social media strategies to effectively communicate brand messages.
- Cultivated media relationships to secure press coverage in leading digital and print media outlets.
Content Writer Intern
myUpchar.com
04.2019 - 08.2019
- Optimised website content with updated SEO guidelines, increasing organic traffic by 10%.
- Created plagiarism-free content on healthcare and wellness topics to engage target audience.
- Enhanced brand visibility and audience interaction through strategic social media management.
Education
MBA - Marketing
SOIL Institute of Management
Gurugram, Haryana 04.2001 -
BA - Journalism & Mass Comm
JIMS Vasant Kunj, GGSIPU
Delhi, India01-2020
High School Diploma -
Holy Child Auxilium School
Delhi 04.2001 -
Skills
- Writing
- Content creation
- Content editing
- Research
- Concept development
- Branding
- Marketing Communications
Certification
Fundamental of Search Marketing (Google)
Timeline
Writer and Editor
Square Yards
08.2023 - 11.2025
Video Encoder
NDTV Convergence
03.2021 - 02.2023
PR Intern
Crossword Public Relations
06.2020 - 09.2020
Content Writer Intern
myUpchar.com
04.2019 - 08.2019
MBA - Marketing
SOIL Institute of Management
04.2001 -
High School Diploma -
Holy Child Auxilium School
04.2001 -
BA - Journalism & Mass Comm
JIMS Vasant Kunj, GGSIPU