AMRITHAA THIYAGARAJAN
Chennai
Summary
Creative Social Media Manager bringing many years of experience in marketing and advertising projects. Polished in leading multidisciplinary objectives and teams through proven, strategically designed plans, impacting highly visible, and profitable marketing campaigns.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Social Media Manager
Zero Gravity Photography
Chennai
01.2019 - 11.2020
- Managed and handled Zero Gravities' social media accounts across all verticals.
- Developed and executed targeted social media campaigns,using data-driven strategies to boost profile engagement by 45% in my tenure with the company.
- Coordinated partner events and activities, ensuring successful execution.
- Managed and handled liaison for events and branding.
- Worked across cross-functional teams for brand development, ROI, and key metrics analysis.
- Allocated budget and managed marketing spending, month on month.
- Demonstrated expertise in A/B testing across all verticals.
Marketing & Event Executive
Brand Avatar
01.2018 - 12.2018
- Managed and led end-to-end marketing events, driving growth and promoting brand visibility.
- Initiated and conducted cold outreach to discover potential clients, expanding the client base.
- Pitched creative marketing event ideas to amplify brand exposure and partner collaboration.
- Secured strategic partnerships and sponsorships, driving revenue growth and brand awareness for the company portfolio.
- Developed and executed public relations strategies to boost brand awareness.
- Coordinated and provided on-site management to ensure seamless execution.
- Conducted detailed post-event evaluations and reporting.
Client Servicing and PR Manager
Half Boil Advertising
Chennai
01.2017 - 12.2017
- Supported PR activities, contributing to successful campaigns.
- Serve as the primary point of contact for assigned clients, ensuring their needs and expectations are met.
- Develop and maintain strong client relationships, acting as a trusted advisor to understand their business goals.
- Address client concerns and ensure timely resolution of issues.
- Design and implement PR strategies to enhance brand reputation and visibility.
- Coordinate press conferences, media events and movie promotions.
Client Servicing Executive
Black Lupus Digital Advertising Agency
01.2016 - 01.2017
- Managed multiple client portfolios, delivering tailored advertising solutions.
- Spearheaded the project team to streamline project goals and deadlines.
- Collaborate with internal teams (creative, digital, strategy) to deliver solutions to client objectives.
Intern
Divo Media
01.2015 - 12.2015
- Assisted in various media projects and campaigns.
- Gained hands-on experience in digital marketing and client servicing.
Education
Post Graduate Program - Data Science and Business Analytics
University of Texas
Austin09-2024
M.Sc. - Marketing and Brand Management
Oxford Brookes University
09-2022
B.Sc. - Visual Communication
Shasun Jain College - University of Madras
04-2015
Skills
- Branding support
- Analytics reporting
- Verbal and written communication
- Engagement monitoring
Certification
- Hootsuite Platform Certification
- The fundamentals of Digital Marketing- Google
- Social Media Marketing Mastery- Udemy
Timeline
Social Media Manager
Zero Gravity Photography
01.2019 - 11.2020
Marketing & Event Executive
Brand Avatar
01.2018 - 12.2018
Client Servicing and PR Manager
Half Boil Advertising
01.2017 - 12.2017
Client Servicing Executive
Black Lupus Digital Advertising Agency
01.2016 - 01.2017
Intern
Divo Media
01.2015 - 12.2015
Post Graduate Program - Data Science and Business Analytics
University of Texas
M.Sc. - Marketing and Brand Management
Oxford Brookes University
B.Sc. - Visual Communication
Shasun Jain College - University of Madras
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