Amrresh Kumar
New Delhi
Summary
Experienced and enthusiastic Consultant with track record of success across wide range of industries. Possesses exceptional interpersonal, problem-solving and analytical skills to provide advice and expertise to client organizations improving business performance. Experienced in all aspects of operations, strategy and finance.
Overview
17
17
years of professional experience
Work History
Senior Manager
The Indian Express Pvt. Ltd.
08.2023 - Current
- Managing Digital assets of Business Publication Division
- Business Publication Division encompasses strengths in B2B audience set in sectors like Tech, Pharma & Health
- The primary is to monetize assets are Express Computer, CRN.in, Express Pharma & Express Healthcare.
- Increased customer satisfaction with timely project deliveries and seamless communication.
Senior Manager
Indiadotcom Digital Pvt. Ltd.
06.2022 - 07.2023
- Managing Programmatic Display led business for flagship products like ZeeNews.com, India.com, DNAIndia.com, ZeeZest.com, BGR.in
- Event integration for various genres such as IT, E-Com, Travel, Lifestyle, Gadget, Fashion, Beauty, NGO
- Participated in Events like Fintech Festival India, MSME National Summit & Awards, India International Hospitality Expo, India Mobile Congress, Edufuture Excellence Awards, Health Awards, Auto Awards 2022 etc.
Freelance Consultant
Lavanya Originals
04.2021 - 05.2022
- Digital media consultant on freelance basis
- Conducted affiliate marketing for clients for sampling campaign
- Managed Social welfare & public health CSR initiatives during Pandemic such as Blood bank, Vaccination drives.
- Increased client productivity through the development of comprehensive project plans and efficient time management strategies.
- Provided expert guidance on industry trends, enabling clients to make informed decisions and stay ahead of competitors.
- Bolstered client revenue growth with strategic marketing campaigns and effective sales techniques.
Senior Manager
HT Digital Streams Ltd.
07.2019 - 03.2021
- Digital content & conceptual sales with HT Brand Studio for FMCG, Pharma & BFSI categories
- Campaign performance appraisal using analytics
- Initiated HT iDeas Labs for I.P led knowledge series during pandemic & generated revenue worth 1 Cr
- Within a quarter
- Participated in events like HT Leadership Summit, HT Brand Studio Round Table, HT ideas Labs - Indigrid, Cashfree, Zerodha, LXME, Yubi, ClaySys, Reliance Capital, GBCI etc.
- Led cross-functional teams to achieve project milestones and deliver high-quality results.
- Established strong relationships with clients and stakeholders, ensuring long-term partnerships and repeat business.
Media Consultant
CwikWin Digital Services Pvt. Ltd.
06.2018 - 06.2019
- Promoting Consumer engagement on CwikWin platform
- CwikWin dashboard released brand communication in a quiz trivia format, every fortnight for engagement
- A GPS enabled app for hyper local test marketing & research.
- Coordinated cross-functional teams to successfully execute integrated marketing initiatives across multiple channels.
- Conducted thorough market research to identify emerging trends and opportunities in the media landscape.
- Increased client satisfaction by developing and implementing tailored media strategies.
Business Lead
Graphene Media Pvt. Ltd.
04.2017 - 05.2018
- Selling Mobile TV Sync - Audio Finger Printing tech in SDK environment to Brands & Ad-Agencies
- Content casting as a blogosphere for bespoke content
- My College Fest - A Campus engagement program.
- Mentored junior staff members in their professional development pursuits while fostering a supportive learning environment.
Senior Manager
MogaE Media Pvt. Ltd.
12.2014 - 03.2017
- Est. STAR-STAR, a USSD based registered keyword led service across telcos for easy brand recall & CRM
- Sales representation for Twitter, ZeoTap, Idomoo etc
- Exclusive monetization of Airtel DTH & telecom
- Executed SMS & VAS led campaign in tune of 1 Cr.
- Reduced costs, optimized resource allocation, and improved efficiency in managing projects.
- Led cross-functional teams to achieve project milestones and deliver high-quality results.
- Demonstrated exceptional adaptability in navigating complex situations or rapidly changing environments with ease.
Manager
Hungama Digital Media Pvt. Ltd
05.2012 - 11.2014
- Monetized Hungama's presence in genres such as Cricket, Bollywood, Music, Gaming, AR, VAS etc
- Pitching bespoke content led service to Brands & Agencies
- Conducted Pan-India voice led talent hunt 'MOBI SUR' contest across Telco's for ITC India's - Vivel worth 3 Cr.
- Facilitated successful cross-functional collaborations for the completion of key projects, fostering strong working relationships among team members.
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
Manager
INDIAMART Intermesh Ltd.
03.2011 - 03.2012
- Monetization of IndiaMART's webportal across domestic & international markets
- Leadership mentor programs in SME clusters across India under B2B partnership arrangements with Zee Business TV & NDTVSME.com.
- Implemented innovative marketing campaigns that boosted brand awareness and generated significant sales leads.
- Cultivated partnerships with external stakeholders to maximize business opportunities and extend network reach within the industry sector.
Manager
Netcore Solutions Pvt. Ltd.
05.2009 - 02.2011
- Providing customized marketing solutions for clients using Mobile as a media-vehicle
- Reducing cost of new customer-acquisition using mobile VAS media & targeted marketing
- Sharing expertise in area of permission based advertising model, which we call 'invertising' as it is subscription oriented
- Providing targeted mobile marketing campaigns & mass mailing solutions to our esteemed clients
- A key partner to the India Today BOOK Club's online campaign.
- Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
- Implemented innovative marketing campaigns that boosted brand awareness and generated significant sales leads.
Senior Officer
The Times Group (BCCL).
05.2007 - 05.2009
- Estb
- Block ad concept - Home Solutions in the hyper local supplementary called PLUSEs, still on & merged in Delhi Times
- Developed and executed successful marketing campaigns for improved brand recognition and customer reach.
- Grassroots level of hard selling in Print division _ Response of TOI group
- Did activation of property expo with bundled products from group companies during the peak of recession in 2008 worth 2 Cr
- Participated in Times Property Expo 2008.
- Led cross-functional teams to complete high-impact projects on time and within budget constraints.
Education
PGDBM - Marketing Management And Research
Institute of Productivity & Management (AICTE)
Ghaziabad, India01.2006
B.A (Hons.) - Economics
Anugrah Narayan College
Patna, India01.2003
High School (+2) - Commerce
College of Commerce
Patna, India01.1999
Skills
- Exceptional communication and networking skills
- Managing digital budgeting for various media assets/ channels for Brand Communication
- Brand Management with analytical decision making
- The ability to work under pressure and multi-task
- Media Relations
- Proposal Writing
- Problem-Solving
- Team Leadership & Development
- Integrity and Honesty
- Customer Relationship Management
- Strategic Planning
Languages
ENGLISH
HINDI
PUNJABI
BANGLA
MARATHI
Quote
Judge a man by his questions rather than his answers.
Voltaire
Timeline
Senior Manager
The Indian Express Pvt. Ltd.
08.2023 - Current
Senior Manager
Indiadotcom Digital Pvt. Ltd.
06.2022 - 07.2023
Freelance Consultant
Lavanya Originals
04.2021 - 05.2022
Senior Manager
HT Digital Streams Ltd.
07.2019 - 03.2021
Media Consultant
CwikWin Digital Services Pvt. Ltd.
06.2018 - 06.2019
Business Lead
Graphene Media Pvt. Ltd.
04.2017 - 05.2018
Senior Manager
MogaE Media Pvt. Ltd.
12.2014 - 03.2017
Manager
Hungama Digital Media Pvt. Ltd
05.2012 - 11.2014
Manager
INDIAMART Intermesh Ltd.
03.2011 - 03.2012
Manager
Netcore Solutions Pvt. Ltd.
05.2009 - 02.2011
Senior Officer
The Times Group (BCCL).
05.2007 - 05.2009
PGDBM - Marketing Management And Research
Institute of Productivity & Management (AICTE)
B.A (Hons.) - Economics
Anugrah Narayan College
High School (+2) - Commerce
College of Commerce
Profile
Seeking a position that offers professional growth while being resourceful, innovative, creative & flexible. An optimistic executive with an eye for desirable goals, possibilities & deadlines.
DOB - 26/09/1981
Profile
Seeking a position that offers professional growth while being resourceful, innovative, creative & flexible. An optimistic executive with an eye for desirable goals, possibilities & deadlines.
DOB - 26/09/1981
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