Amruta Bhole
Summary
Digital Marketing Professional with 6+ years in performance marketing and 4 years in traditional marketing across B2C and B2B. Skilled in managing biddable media campaigns (APAC, US, Middle East), leading cross-functional teams, and driving growth through paid media, app marketing, and full-funnel strategies. Industry experience includes BFSI, eCommerce, retail, travel, and entertainment. Proven track record in campaign optimization, ROI improvement, and data-driven marketing.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Manager - Ad Operations
Zepto Marketplace Private Limited
12.2024 - Current
- Led end-to-end sampling campaigns (flyers, branded boxes) for Zepto, aligning initiatives with brand objectives to drive product trials and increase awareness across target demographics.
- Managed full-funnel ad operations on Zepto’s order tracking page, overseeing creative setup, A/B testing, and performance optimization to enhance CTR, CVR, and ROAS.
- Executed gamified engagement campaigns (scratch cards, spin-the-wheel), analyzing user behavior to boost interaction and marketing performance, increasing daily consumption to almost double.
- Collaborated with Product and Growth teams to launch new monetization features, transforming user journeys into scalable revenue channels.
- Utilized Mixpanel to track audience behavior, segment users, and plan data-driven campaigns for improved targeting and performance.
- Developed advanced audience segments using behavioral and demographic data to optimize targeting and maximize ROI.
- Worked cross-functionally with brand, product, and marketing teams to ensure alignment on strategic goals and campaign execution.
MANAGER - PERFORMANCE MARKETING
Simplilearn Solutions Pvt Ltd
08.2023 - Current
- Planned and executed paid media campaigns across Facebook, Google, and Search platforms, increasing ROI by 48%
- Managed end-to-end campaign setup, performance optimization, and Zapier integrations to enhance lead quality based on user feedback
- Conducted A/B testing for Demand Generation campaigns on Google Ads and Facebook Ads
- Partnered with content and design teams to create and iterate on ad creatives, boosting engagement by 20%
SENIOR SEARCH & SOCIAL EXECUTIVE
M&C Saatchi Performance
07.2021 - 07.2023
- Developed Annual Operating Plan (AOP) media strategies for international clients, ensuring alignment with business goals
- Planned and managed high-budget campaigns (Search, Shopping, App) totaling ₹5+ Cr across Asia Pacific and Middle East regions
- Led daily client communications and Monthly Business Reviews to track performance and share insights
- Managed and mentored a team of two, providing training and support to Search and Social executives and interns
- Ensured strategic execution and performance rigor across multi-channel digital campaigns
ACCOUNT SPECIALIST
LS Digital Pvt Ltd
04.2019 - 07.2021
- Planned, executed, and optimized performance campaigns across Facebook Ads and Google Ads
- Conducted in-depth account audits for potential client onboarding, identifying optimization opportunities and growth areas
- Set up new ad accounts from scratch, including campaign structure, audience targeting, and tracking implementation
ASSISTANT MANAGER - INTERNATIONAL BUSINESS (MARKETING)
Sula Vineyards Pvt Ltd.
06.2015 - 02.2018
- Led the launch and execution of ATL and BTL marketing activities for multiple products at Sula Vineyards.
- Developed and implemented annual marketing plans, including PR strategies and social media campaigns.
- Spearheaded consumer activation initiatives and marketing campaigns, collaborating closely with the sales team to drive business growth.
MANAGEMENT TRAINEE - MARKETING
Idhasoft Ltd.
06.2014 - 05.2015
SOFTWARE ENGINEER
Capgemini India Pvt Ltd.
10.2010 - 04.2012
Education
MBA - MARKETING
James Cook University
01.2013
B.E - COMPUTERS
K.C. College of Engineering
01.2010
Skills
- Digital Marketing Strategy
- Paid Acquisition (PPC)
- Data Analysis & Performance Optimization
- A/B Testing & Conversion Rate Optimization (CRO)
- SEM (Search Engine Marketing)
- Google Analytics
- Audience Segmentation & Targeting
- CRM Tools
- Project Management & Team Collaboration
Certification
- Digital Enterprise Awards, Best Performance Driven Digital Campaign
- Best Newcomer Award, FY'19
- Team Player of the Year, 2021
- Promising Star Award, 2023
Associated Brands
- Bharti AXA Insurance
- HomeTown
- SOTC
- Adidas & Reebok
- Grab - Asia Pacific
- BeIN Sports - Asia Pacific
- Zalora
- Beam Suntory
- Simplilearn
Timeline
Manager - Ad Operations
Zepto Marketplace Private Limited
12.2024 - Current
MANAGER - PERFORMANCE MARKETING
Simplilearn Solutions Pvt Ltd
08.2023 - Current
SENIOR SEARCH & SOCIAL EXECUTIVE
M&C Saatchi Performance
07.2021 - 07.2023
ACCOUNT SPECIALIST
LS Digital Pvt Ltd
04.2019 - 07.2021
ASSISTANT MANAGER - INTERNATIONAL BUSINESS (MARKETING)
Sula Vineyards Pvt Ltd.
06.2015 - 02.2018
MANAGEMENT TRAINEE - MARKETING
Idhasoft Ltd.
06.2014 - 05.2015
SOFTWARE ENGINEER
Capgemini India Pvt Ltd.
10.2010 - 04.2012
B.E - COMPUTERS
K.C. College of Engineering
MBA - MARKETING
James Cook University
Similar Profiles
Syed Rameez AhmedSyed Rameez Ahmed
Delivery Hub Manager at Zepto - Kiranakart Technologies Private LimitedDelivery Hub Manager at Zepto - Kiranakart Technologies Private Limited
Akhil KumarAkhil Kumar
Senior Manager Operation II at Zepto(Kiranakart Technologies Private Limited)Senior Manager Operation II at Zepto(Kiranakart Technologies Private Limited)
Mayur SableMayur Sable
Finance Manager at Kartex Marketplace Private LimitedFinance Manager at Kartex Marketplace Private Limited
Sahil ChauhanSahil Chauhan
ASSISTANT MANAGER - AD OPERATIONS at VDX.TVASSISTANT MANAGER - AD OPERATIONS at VDX.TV
Prateek SrivastavaPrateek Srivastava
Assistant Manager Ad Operations at CarDekho GroupAssistant Manager Ad Operations at CarDekho Group