AMRUTA BILLAWA
Bengaluru
Summary
Growth marketing leader with 10+ years of experience driving performance and engagement across digital platforms. Proven success in scaling marketing initiatives, optimizing product-user fit, and leading cross-functional teams. Expertise in campaign strategy, product marketing, and data analysis using SQL, Tableau, and other analytics tools.
Overview
12
12
years of professional experience
Work History
Senior Manager
Dailyhunt
Bengaluru
05.2024 - Current
- Increased DAU, MAU, CTR, and engagement metrics by 20% without increasing acquisition spend
- Delivered 5+ product features including in-app nudges, premium content modules, and live event integrations with zero slippage in timelines
- Led design and launch of tools for live event engagement (e.g., Cricket and Election Infographics)
- Directed cross-functional team on UI/UX for content discovery and notification strategy
- Oversaw premium content offerings (Xpresso, e-newspapers, magazines) to increase subscriptions and time spent
- Created and maintained detailed project roadmaps, prioritizing tasks using Agile methodologies and JIRA/Asana/Trello workflows
- Owned weekly sprint planning and standups to align internal resources and unblock delivery across creative, data, and engineering pipelines
- Ensured rigorous QA and UAT before go-lives, minimizing post-launch issues and enhancing CX
- Used SQL and Tableau to track project metrics, generate stakeholder reports, and inform go/no-go decisions
- Led end-to-end development and go-to-market strategy for a new product tailored to the MENA region, including market research, localization, feature scoping, cross-functional coordination, and launch execution.
Manager
Dailyhunt
Bengaluru
01.2015 - 04.2024
- Managed user acquisition via affiliates, OEMs, APKs, UAC, and social ads with a budget of ₹200M/month
- Utilized SQL and data analysis to assess user quality, retention, and performance KPIs
- Led pre-embed campaigns with Samsung, Xiaomi, Oppo, and others
- Drove re-engagement through remarketing campaigns and event-based programs (e.g., IPL, Elections)
- Improved web and lite app performance with CPC campaigns and behavioral segmentation.
Account Manager
Paddy Field Creative
Bengaluru
05.2014 - 12.2014
- Managed real estate and fashion accounts including Max, Redbus, Concorde Group
- Delivered 360-degree campaign execution across digital and offline media
- Created lead gen pipelines and led client communications.
Account Manager
Digicliff
Bengaluru
01.2013 - 05.2014
- Handled clients including PUMA, Wipro, Alliance University, HolidayIQ
- Boosted Savaari Car Rentals revenue by 5X through optimized paid campaigns
- Led SEM, m-site audits, and loyalty programs using Google Ads and Facebook
- KEY ACHIEVEMENTS
- Reduced acquisition costs by 90% while growing active user base
- Launched 5 product features on time and within budget
- Increased CTR by 40% through A/B testing and campaign optimization
- Solved growth funnel drop-offs through targeted RCA and UX updates.
Education
MBA - undefined
IFIM Business School
B.E - Computer Science
Konkan Gyanpeeth College of Engineering
Skills
- Technical:
- SQL, HTML, Tableau, Google Ads, Appsflyer
- Marketing: Performance Marketing, Campaign Strategy, Retention & Engagement
- Product: UX Optimization, Feature Development, Cross-functional Leadership, Agile Technology, JIRA
- Tools: Marketing Automation, Analytics Platforms, A/B Testing
- CERTIFICATION
- Agile Fundamentals from Udemy
Timeline
Senior Manager
Dailyhunt
05.2024 - Current
Manager
Dailyhunt
01.2015 - 04.2024
Account Manager
Paddy Field Creative
05.2014 - 12.2014
Account Manager
Digicliff
01.2013 - 05.2014
MBA - undefined
IFIM Business School
B.E - Computer Science
Konkan Gyanpeeth College of Engineering
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