Football & Outdoor Sports Automotive Enthusiast with a Passion for Cars, Bikes, and Driving Formula 1 & MotoGP Follower Long-Distance Rides & Road Trips Exploring Emerging AI Tools and Digital Innovations Music & Creative Expression
Amruth S
Bangalore
Summary
Driving digital experience success through AEM, Experience Cloud, and data-driven personalization initiatives
Overview
12
12
years of professional experience
1
1
Certification
Work History
Customer Success Manager - DX
Adobe
02.2024 - Current
- Own the adoption and enablement lifecycle for Adobe Experience Manager (AEM) and related Digital Experience solutions across enterprise customers, ensuring measurable outcomes through structured onboarding and best practices.
- Collaborate closely with Product, Engineering, and Partner teams to translate business needs into platform roadmaps, feature enhancements, and release-ready solutions that scale across multi-solution environments.
- Conduct technical enablement and deep-dive workshops for authoring and marketing teams, addressing page-building issues, workflows, translation integrations, cache optimization, and leveraging AEM’s advanced features such as MSM, Workflows, AI features, Content & Experience Fragments (CF/XF), metadata governance, and Dynamic Media.
- Develop adoption frameworks and success playbooks integrating AEM, DAM, Analytics, and Target — improving content velocity, personalization, and governance.
- Drive requirement discovery, validation, and release planning, coordinating with engineering and business stakeholders to ensure timely delivery of enhancements aligned to customer and product priorities.
- Build and maintain adoption dashboards, success scorecards, and analytics reports to measure feature utilization, content velocity, and release readiness; use insights to inform quarterly success plans.
- Lead Quarterly Business Reviews (QBRs) and executive alignment sessions, connecting adoption data, business objectives, and upcoming product capabilities to create a unified strategic roadmap.
- Showcase AEM and DX value through use-case demonstrations and custom success stories, contextualized to industry verticals and customer objectives.
- Partner with external system integrators and agencies to streamline asset workflows, taxonomy alignment, and content governance across AEM, Content Hub, and Dynamic Media.
- Foster collaboration between cross-solution teams (AEM, DAM, Adobe Analytics, Target) to build end-to-end digital transformation strategies and improve customer ROI.
- Mentor internal teams and partner engineers on solution design, AI capabilities, adoption governance, and operational excellence, bridging technical depth with business understanding.
- Led process improvement and problem solving efforts to create standard procedures and escalation policy for customer support team.
- Played instrumental role in client satisfaction by working with operational teams for proper resolution of service issues which resulted in increase of product adoption.
Associate Consultant, Technology
Wipro
01.2022 - 02.2024
- Part of the Wipro Digital team, which is responsible for working directly with customers and prospects to match business problems to technology, providing technical skills on the ground with customers and alongside partners, as well as evangelizing the value of Adobe's vast array of technologies.
- Responsible for the high-level and detailed design document preparation, reviews, and seeking approvals; adhere to timelines, flag potential risks and issues, and privacy model detection (GDPR).
- Defining technical and business requirements for data-related functionality and platform, and converting the requirements into functional and logical architecture.
- Follow the data analysis patterns of the team's data analysis model.
- Involved primarily in migrating the content from legacy systems to the AEM and Sitecore platforms.
- Involved in the maintenance of Adobe's AEM and Sitecore, the Web Content Management System.
- Liaised between IT infrastructure team and other personnel to assist with resolution of system issues.
- Strong documentation skills in developing Business Requirement Documents, Functional Specifications, and Non-Functional Specifications.
- Proficient in eliciting and translating business and functional requirements into AEM, and maintained a backlog of epics and user stories.
- Participated with the QA team to perform integration, black box, unit, UAT, functional, stress, regression, performance, and system testing.
- Involved in development and testing methodologies for performing UAT, system integration testing (SIT), business acceptance testing (BAT), and documenting test results.
- Determined proper methodologies and procedures to use based upon project specifications.
- Provide thought leadership, strategic advice, and be a trusted advisor to business partners for leveraging and customizing Sitecore and AEM to meet their digital marketing requirements.
Senior Associate
Ernst and Young
05.2018 - 12.2022
- Served as a core member of the product-management and implementation team, leading EY’s migration from legacy CMS to Adobe Experience Manager (AEM) and establishing global governance models.
- Acted as the primary bridge between business and development teams owning requirement gathering, validation, sprint planning, and timeline definition while ensuring alignment with stakeholder priorities.
- Collaborated daily with development, content, and product-owner teams to coordinate releases, resolve blockers, and maintain delivery predictability.
- Conducted frequent sessions with authoring teams to troubleshoot page-building issues, optimize workflows, and showcase underused AEM features.
- Leveraged advanced AEM and Analytics capabilities (workflows, translation integration, cache management, Content & Experience Fragments, attribution modelling) to enhance efficiency and personalization.
- Partnered with QA and UAT teams for validation and deployment, driving on-time releases and continuous improvement through analytics-backed feedback loops.
- Trained global content authors and product teams, improving platform adoption and self-sufficiency.
- Contributed to budget estimation, roadmap planning, and executive reporting, ensuring transparent governance of product delivery and enhancements.
- Worked on creating documentation and playbook for the content authors to leverage the solution.
- Facilitated IT enterprise architecture across organization's enterprise transformation programs.
Senior Consultant
Alshaya outsourcing Pvt Ltd
11.2017 - 04.2018
- Auditing Managing the applications used by the firm for their employees based in middle east
- Managing the firm's product website and partners website
- Co ordinating with the content management team on the frequent update an
- Implementation of Analytics Tag and SEO
- Managing Content for the products and partners website using CMS: Sitecore, AEM, Joomla and Wordpress
Senior Associate
Cognizant Technology Solutions
09.2016 - 10.2017
- Implementation of Google Analytics and Managing the SEO of the client Insurance website
- Auditing the complete website
- Analyzing and creating the SOW and the tech specs documents
- Implementation of GA and monitor website for Content validation
- Involved in discussions of UI/UX
- Assisted with upgrading AEM sites and Assets from legacy
- Performed QA/UAT pages
- AEM authoring using custom implementation that included adaptive forms, migrating content and working with images for the respective requirements
- Create Functional and Technical Documents to define Interface
- Experience working with templates and components; managed creative assets in AEM DAM
- Created adaptive forms using Adobe Experience Manager using Mailchimp
Digital Marketing Analyst
Education First
08.2014 - 09.2016
- Advising markets on digital marketing, product management, user experience and strategies to improve customer acquisition, conversion and retention rates
- Plan and execute all web marketing database, email, social media and display advertising campaign on various CMS like Joomla and WordPress
- Managing the materials from Stakeholders and implementing it on different channels
- Analyzing current trends and new tools and techniques of digital marketing and Implementation of digital marketing techniques according to strategic plan by seniors
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Managing the day-to-day running of the company's main social media accounts
- Developing a social media presence across a range of campaigns and daily activities
- Contribute to the top-level and detailed design of the website (or e-newsletter, etc)
- Contribute to the selection or design of appropriate content management software
- Prepare textual content for websites (including feature articles, advertising copy, database content, links, FAQs, etc.)
- Prepare textual content and execution for e-newsletters
Web Developer
SIGNUM PRODUCT SOLUTIONS
09.2013 - 08.2014
- Responsible for the Major Web development and Digital Marketing projects with Joomla and Wordpress
- Developed Mock Website for client's validation using Joomla and WordPress
- Interacting with designers, programmers and clients
- Created business requirement document (BRD) and functional requirement document and maintaining the requirement traceability matrix (RTM) related document
- Actively participated / arranged with number of iterations between team and customer on domain related tasks
- Created adaptive forms using Adobe Experience Manager
- Created new product documentation, training guides and use cases
- Gathered user stories from the business users to Create Business Requirements Document
- Worked hands-on with AEM platforms and built consumer-facing mini-websites using CMS
- Assisted with development of product change notification component where user could search and subscribe to products they are interested in and manage their subscriptions
Education
Bachelor of Engineering - Computer And Information Sciences
VTU
Bangalore05-2013
Skills
Digital Experience Architecture
Adobe Experience Manager (AEM), AEM as a Cloud Service, Digital Asset Management (DAM), Adobe Experience Cloud (cross-solution integration), Sitecore, WordPress, and enterprise CMS migration frameworks focused on scalability and governance
Platform Governance & Scalability
Information Architecture, Workflow & Taxonomy Design, Metadata Strategy, Translation Frameworks, Cache Optimization, Content & Experience Fragments (CF/XF), and multi-environment release governance for global deployments
Program & Solution Leadership
Roadmap Definition, Requirement Analysis, Release Planning, Resource Coordination, Stakeholder Alignment, and Value Realization initiatives that align platform capability with measurable business outcomes
Data, Analytics & Optimization
Adobe Analytics, GA4, Adobe Target, KPI Frameworks, Attribution Modelling, Dashboarding, Experimentation, and analytics-led content and experience optimization
Marketing Technology & Automation
Personalization Strategy, Campaign Design, MarTech Stack Integration, Tag Management, and Automation Workflows connecting content, analytics, and customer engagement platforms
Cross-Functional Collaboration
Partnering with Product, Engineering, and Business Teams for Solution Road-mapping, Architectural Reviews, and delivery governance to ensure alignment, scalability, and consistent quality
Enablement & Thought Leadership
Delivering in-person Skill-Up events, AI-driven demonstrations, feature deep-dives, and adoption workshops across India—promoting platform maturity, innovation, and cross-team capability building
Professional Strengths
Strategic Thinking, Solution Architecture, Analytical Problem Solving, Communication, Mentorship, and Enterprise Stakeholder Management
Certification
- Adobe Certified Expert (ACE) – AEM Sites
- Adobe Analytics Developer Certification
Professional Summary
Dynamic techno-functional professional with over 12 years of experience in problem-solving and digital transformation across enterprise ecosystems. Proven expertise in leading migration initiatives, product enablement programs, and adoption frameworks for Adobe Experience Cloud solutions and marketing automation platforms.
Skilled in aligning business objectives with technical strategies, ensuring end-to-end success through effective governance, roadmap planning, and release coordination. Recognized for spearheading multi-solution enablement and digital experience initiatives that foster repeatable success frameworks, driving measurable improvements in operational efficiency, personalization, and time-to-market.
Affiliations
- Adobe MVP Award – Honored for exceptional thought leadership, multi-solution enablement, and measurable business impact across Adobe Experience Cloud programs.
- Exceptional Client Service (2×) and Highest Performing Team (3×) – Recognized for driving adoption excellence, customer value realization, and cross-solution collaboration.
- Innovation in Value Realization Accelerator (VRA) – Contributed to the design of scalable adoption frameworks used across multiple enterprise accounts.
- Represented Adobe in nationwide enablement initiatives, travelling across India to deliver in-person Skill-Up events, feature demonstrations, AI-driven workshops, and adoption-focused sessions—empowering teams through use-case-driven learning and real-world solutioning.
Interests
Timeline
Customer Success Manager - DX
Adobe
02.2024 - Current
Associate Consultant, Technology
Wipro
01.2022 - 02.2024
Senior Associate
Ernst and Young
05.2018 - 12.2022
Senior Consultant
Alshaya outsourcing Pvt Ltd
11.2017 - 04.2018
Senior Associate
Cognizant Technology Solutions
09.2016 - 10.2017
Digital Marketing Analyst
Education First
08.2014 - 09.2016
Web Developer
SIGNUM PRODUCT SOLUTIONS
09.2013 - 08.2014
Bachelor of Engineering - Computer And Information Sciences
VTU