Summary
Overview
Work History
Education
Skills
Skills
Personal Information
Languages
Custom
Timeline
Generic

Srirangam Mohit

Hyderabad

Summary

Dynamic Quality Analyst with a proven track record at Teleperformance, enhancing campaign performance and ensuring top-notch quality control. Expert in Campaign Manager 360 and adept in communication, I excel in optimizing digital advertising strategies and fostering team excellence. Achieved significant quality improvements, demonstrating a keen ability for technical research and cross-functional collaboration.

Overview

6
6
years of professional experience

Work History

Quality Analyst

Teleperformance
Hyderabad
01.2024 - Current
  • Provided troubleshooting Support to Campaign Manager 360 (DoubleClick Campaign Manager 360-DCM)
  • Ad trafficking
  • Upload your creatives, set targeting criteria, and run ad campaigns Reporting
  • Measure performance goals for your campaigns and ad placements
  • Assist the clients in Trafficking workflow in CM360, How to create Advertiser, Campaign, Site, Placement, Ads and upload creatives, how to set up floodlight tags and create Remarketing Ads.
  • Optimized campaign performance by adjusting targeting and ad creatives based on real-time data and insights.
  • Developed and executed comprehensive digital advertising campaigns across various channels (display, video, search) using CM360
  • Conducted in-depth analysis of campaign performance metrics (impressions, clicks, conversions) to identify optimization opportunities
  • Collaborated with cross-functional teams (marketing, sales, analytics) to align campaign goals with overall business objectives
  • Stayed up-to-date with the latest industry trends and CM360 platform update.
  • Cross trained myself in DV360 and Google Ads.
  • Oversaw quality control to identify inconsistencies and malfunctions.
  • Created technical documentation including system diagrams, process flow charts, and white papers.
  • Identified needs of customers promptly and efficiently.
  • Facilitated training sessions for new employees on company policies and procedures.

Backup Quality Analyst

Tech Firefly PVT LTD
Hyderabad
05.2022 - 01.2024
  • - Reviewing Adwords Advertisements(Image, Text, Videos, Landing page...etc) with respect to Policy while maintaining quality
  • - Attend Quality Calibration calls with Client and ensure smooth knowledge transfer on the discussed cases and new updates
  • - Evaluating the activity to ensure accurate classification, handling and process adherence, measuring performance against established accuracy benchmarks
  • - Responsible for High Quality Moderation and maintaining the SLA/TAT of the queues
  • Also ensuring the high quality content strategy is implemented with minimum deviation
  • - Worked as a POC(Point of Contact) and Back-up Quality Analyst for P-max and Ads.
  • Reporting and optimising in CM360
  • - Using tools and reporting to gather data and evaluate trends or patterns affecting accuracy at the individual level as well as broader trends at the team / language / policy level.
  • - Maintaining and promoting a positive attitude while meeting productivity goals.

Quality Analyst

Wipro LTD
12.2019 - 04.2022
  • - Responsible for managing a team of 30 associates and quality of work through effective management by doing Internal Audits, Feedback sessions, Dip-checks & Internal Calibrations
  • - Analysis of reports including process dashboards, team performance reports, initiating appropriate action plans & training
  • - Attend Quality Calibration calls with Client and ensure smooth knowledge transfer on the discussed cases and new updates
  • - Prepare and Present the RCA on various queues fortnightly with the client and conclude a performance improvement plan
  • - Strategizing the content by evaluating the high quality accounts, searching keywords, bad phrases and words, content category classification, etc
  • - Creating and delivering accuracy insights to managers and relevant stakeholders
  • - Facilitating Policy education and interpretation to ensure the team is providing the highest standards of content quality
  • - Using tools and reporting to gather data and evaluate trends or patterns affecting accuracy at the individual level as well as broader trends at the team / language / policy level

Customer Support Representative

Karvy Digi Konnect LTD
Hyderabad
01.2019 - 12.2019
  • - Handling Inbound/Outbound call
  • - Making reports of the call data to help my Team lead

Education

B Tech - Mechanical

Biju Patnaik University
01.2013

Higher Secondary -

Sri Chaitanya
01.2009

SSC -

Kendriya Vidyalaya
01.2007

Skills

  • Communication skills
  • Campaign Manager 360
  • Search, display, video, and shopping campaigns
  • Display and Video 360
  • Campaign planning, setup, and optimization
  • Targeting and segmentation
  • Ad creative development and testing
  • Performance reporting and analysis
  • Keyword research and bidding strategies
  • Ad extensions and ad scheduling
  • Correction action planning
  • Technical research
  • QC testing
  • Inspection readiness validation
  • SOP development
  • Defect tracking
  • Audit processes

Skills

  • Audience segmentation and reporting
  • Report generation and presentation
  • Data-driven decision-making
  • Microsoft office, Excel, Powerpoint
  • presentation.

Personal Information

  • Father's Name: S B K Prasad
  • Mother's Name: S Lakshmi
  • Date of Birth: 01/22/92

Languages

English, Hindi and Telugu

Custom

  • Learning new tools.
  • Training the team with the knowledge that I have.

Timeline

Quality Analyst

Teleperformance
01.2024 - Current

Backup Quality Analyst

Tech Firefly PVT LTD
05.2022 - 01.2024

Quality Analyst

Wipro LTD
12.2019 - 04.2022

Customer Support Representative

Karvy Digi Konnect LTD
01.2019 - 12.2019

B Tech - Mechanical

Biju Patnaik University

Higher Secondary -

Sri Chaitanya

SSC -

Kendriya Vidyalaya

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Srirangam Mohit