Amrutha
Bangalore
Summary
Productive Digital Marketing Enthusiast with expertise identifying market trends and customer needs to create highly targeted social media advertisements and campaigns. Effectively increases social media reach and client digital profile to catapult company forward with sustained growth. Articulate communicator, natural leader and detail-oriented.
Overview
1
1
Certification
Work History
Digital Marketing Intern
RSD Institute-Visual Arts, Design And Technology
04.2024 - Current
- Created 30+ engaging content for Pinterest, Facebook, and Instagram.
- Posted engaging social media content which let to 5% increase in the follower list.
- Created 50+ backlinks on various platforms to improve visibility of the organization.
- Prepared weekly updates and reports to track growth and success rates of marketing campaigns.
- Tracked social media trends and adapted to attract target follower demographic.
- Maintained editorial calendar to keep content timely, relevant and engaging.
- Executed consistent online messaging across various social media verticals.
- Scheduled social media postings on Zoho Social to advertise products and generate site traffic.
Chief Creative Officer
Kanyathon
12.2023 - 03.2024
- Designed 10+ Official posters for different categories of the event.
- Engaged in designing 15+ social media posts and event calenders using Canva and Photoshop
- Evaluated analytics data to inform creative decisions, enhancing audience targeting and engagement levels.
- Boosted company revenue through the development of unique product designs and advertising strategies.
Digital marketing Internship
Corizo
01.2024 - 03.2024
- Preparation of the website with the original content and adding keywords
- Updating meta description of the pages in the website
- Creating Facebook pages and boosting posts
Education
MBA - Marketing
IFIM COLLEGE
Electronic City01.2025
BSc .CBZ -
Christ University, Bangalore, India
01.2023
Skills
- Communication skills
- Teamwork and Collaboration
- Decision-Making
- Creative and Innovative
- Organized and Efficient
- Attention to Detail
- Search Engine Optimization
- Data-driven decision-making
- Content Development
- Social Media Marketing
- Market Research Analysis
- Competitor Analysis
Projects
Marketing Product Genesis:
- Successfully sold 100 units of MITHAEE, emphasizing high-quality, homemade treats that evoke nostalgia.
- Leveraged marketing analytics including market research, SWOT analysis, logo, promo/video creation, segmentation, targeting, positioning, advertising, promotions, pricing, packaging, and budget analysis to drive sales during the event.
Shark Tank:
- Conducted market research and competitive analysis to identify consumer needs and market gaps.
- Led the team in designing and prototyping Digitemp with advanced technology components.
- Prepared comprehensive business plan and budget proposal outlining development costs and marketing strategies.
- Pitched Digitemp on Shark Tank, highlighting its unique value proposition and market potential.
Social Immersion Program:
- Led a 10-day Social Immersion Program spanning five schools, educating students on Email Etiquette, AI Tools, and Communication Skills.
- Delivered 10 engaging sessions to diverse student groups across multiple classes, fostering essential skills for the digital age.
- Developed and implemented curriculum content tailored to different age groups and academic levels.
Certification
- Marketing Analytics - University of Virginia
- Introduction to Data Analysis using Microsoft Excel - Coursera Project Network
- Exploratory Data Analysis with Seaborn - Coursera Project Network
Accomplishments
- Chief Creative Officer- Kanyathon
- Marketing and Human Resource Club Member.
- Live Music Performer-National Level
- Human Resource Debate competition Finalist at NSB Academy.
- District level Finalist in Speak for India Debate Competition.
Hobbies
- Part time freelancing as Veena Instrument Artist.
- Actively engaging in Music concerts and practice.
- Passionately volunteering for Smileys-NGO.
Languages
- English
- Kannada
- Tamil
- Malayalam
- Hindi
Timeline
Digital Marketing Intern
RSD Institute-Visual Arts, Design And Technology
04.2024 - Current
Digital marketing Internship
Corizo
01.2024 - 03.2024
Chief Creative Officer
Kanyathon
12.2023 - 03.2024
MBA - Marketing
IFIM COLLEGE
BSc .CBZ -
Christ University, Bangalore, India
- Marketing Analytics - University of Virginia
- Introduction to Data Analysis using Microsoft Excel - Coursera Project Network
- Exploratory Data Analysis with Seaborn - Coursera Project Network
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