Amrutha Arthimalla
Amazon Ads || PPC Specialist ||
Bangalore
Summary
Innovative Marketing leader with 4+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
5
5
years of professional experience
5
5
years of post-secondary education
Work History
Amazon Ads Specialist
Cognizant
Bangalore
08.2021 - Current
- Continually maintained and improved company's reputation and positive image in markets served.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Coordinated with design and media teams to develop high-quality creative assets.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Conducted market research to identify new opportunities and target markets.
Digital Marketing Manager
Bissko
bangalore
07.2019 - 08.2021
- Monitored return on investment of online and social media marketing efforts.
- Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations.
- Managed team engaged in ongoing product optimization, account management and ad placement.
- Analyzed competitor pages to locate backlink and keyword opportunities.
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Monitored trends in digital marketing landscape and adjusted strategies accordingly.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Continually maintained and improved company's reputation and positive image in markets served.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Managed budget allocation and resource utilization to maximize marketing ROI.
Education
B TECH - Computer Science
VITW
Vijayawada 09.2014 - 05.2019
Skills
Market Analysis
Marketing and advertising
Client communication
Market Positioning
Strategic planning
Budgeting and Allocation
Brand development
Campaign management
Timeline
Amazon Ads Specialist
Cognizant
08.2021 - Current
Digital Marketing Manager
Bissko
07.2019 - 08.2021
B TECH - Computer Science
VITW
09.2014 - 05.2019