Summary
Overview
Work History
Education
Skills
Timeline
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Amrutha Arthimalla

Amazon Ads || PPC Specialist ||
Bangalore

Summary

Innovative Marketing leader with 4+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.

Overview

5
5
years of professional experience
5
5
years of post-secondary education

Work History

Amazon Ads Specialist

Cognizant
Bangalore
08.2021 - Current
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
  • Captured new customers by optimizing business strategies and launching products to diversify offerings.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
  • Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
  • Developed creative presentations, trend reports, kitted assets, and product data sheets.
  • Conducted market research to identify new opportunities and target markets.

Digital Marketing Manager

Bissko
bangalore
07.2019 - 08.2021
  • Monitored return on investment of online and social media marketing efforts.
  • Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations.
  • Managed team engaged in ongoing product optimization, account management and ad placement.
  • Analyzed competitor pages to locate backlink and keyword opportunities.
  • Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
  • Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
  • Developed marketing content such as blogs, promotional materials, and advertisements for social media.
  • Monitored trends in digital marketing landscape and adjusted strategies accordingly.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Developed creative presentations, trend reports, kitted assets, and product data sheets.
  • Managed budget allocation and resource utilization to maximize marketing ROI.

Education

B TECH - Computer Science

VITW
Vijayawada
09.2014 - 05.2019

Skills

    Market Analysis

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Timeline

Amazon Ads Specialist

Cognizant
08.2021 - Current

Digital Marketing Manager

Bissko
07.2019 - 08.2021

B TECH - Computer Science

VITW
09.2014 - 05.2019

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Amrutha ArthimallaAmazon Ads || PPC Specialist ||