AMRUTHA C
Https://www.linkedin.com/in/amruthacraj
Summary
Dynamic space planning expert with a proven track record at Target Corporation, adept in architectural design and analytical thinking. Excelled in enhancing store layouts for optimal customer experience and operational efficiency, leveraging AutoCAD and interpersonal skills. Spearheaded major remodels, achieving significant improvements in sales floor productivity and design innovation.
Overview
10
10
years of professional experience
Work History
Deputy Manager- Space Planning
Reliance retail limited
Bengaluru
11.2022 - Current
- Redesign and relay fixtures for Pan India Trends stores, ensuring alignment with the store team to update existing layouts.
- Maintain comprehensive space data for all stores to facilitate effective planning and execution.
- Release seasonal layouts in accordance with the retail calendar, collaborating with category teams to ensure timely updates across all stores.
- Work closely with regional cluster managers to align brand requirements with sales performance in respective store regions.
- Ensure brand alignment with seasonal planning, considering PL (Private Label) and EB (Exclusive Brand) strategies based on SPSF (Sales Per Square Foot) data.
- Re-plan categories to enhance visibility for high-performing segments, such as swapping ethnic and Western wear.
- Identify opportunities to add non-apparel items to meet customer needs based on specific store locations.
- Optimize retail store layouts to enhance customer experience and operational efficiency, focusing on product placement, traffic flow, and overall aesthetics.
- Create visually appealing and functional environments that encourage customer engagement and maximize sales, ensuring seamless shopping experiences.
- Re-align space in layouts, considering product placement, aisle configurations, and focal points to enhance visual appeal and customer navigation.
- Lead planning initiatives during peak seasons in collaboration with Regional Cluster Managers and the buying team to ensure smooth stock movement.
- Add value to new brands while maintaining competitiveness with existing brands, utilizing analytical skills to embed space realignment strategies that expand brand visibility and sales productivity.
Lead Specialist Store Design
Target Corporation
03.2020 - 11.2022
- Planned large format stores as part of Remodel program, worked from Feasibility studies through Installation and As built processes
- Developed multiple guest centric design solutions for stores ranging from 1,00,000 sq.ft to 1,50,000 sq.ft which include office spaces, stockroom, front of store, Hardlines, Apparels and Partner business such as Starbucks, Luxottica(Optical) and KP Clinic; to meet approved design/brand standards, budget/schedules as part of Remodel program
- Co-ordinated with various stakeholders like Space recommendation team, Procurement, Merchandising teams and as well as with third parties such as Architecture & Engineering consultants and construction teams to drive projects to completion
- Worked on High volume Complex special project, which involved Planning of operational spaces like stockroom and Front of store- Returns & exchanges, Store pickup, drive up and addition of latest salesfloor innovations to help High productivity stores increase their performance and operational efficiencies
- Handled change management for all the projects using multiple interfaces like TCPM, Skylight and Procore
- Coordinated with procurement and construction teams to provide bill of materials and drawing sets
- Trained multiple new team members and contractors with the planning processes of Remodel and Special projects
Design Engineer (Contract)
Target Corporation
04.2017 - 03.2020
- Food services planner
- Planned food services area at Target stores as part of Remodel & New stores programs and Special projects
- Food services area included Pizza hut, Target Café, Beverage Bar and Snack Bar at Target stores as part of Remodel & New stores programs and Special projects
- Planned multiple formats of Starbucks space within Target stores like standard format, kiosk and customized layouts
- Planning efforts involves detailing of Starbucks sales floor, back of house, fixture schedule, fixture elevation and providing drawing sets to site
- Gained deep contextual knowledge wrt design and operational aspects of Starbucks and Target café
- Executed Bill of Material review and Quality analysis of the plans executed by team
- Co-ordinated with fixture development team to rectify discrepancies for various fixtures to maintain BOM accuracy
- Co-ordinated with A/E and Construction teams to resolve site queries
- Trained contractors and team members on Target cafe and Starbucks planning
- Supported Team lead in workload management
- Suggested processes changes which resulted in dollar savings
Jr. Architect
Vibgyor Architects and Interiors
02.2016 - 01.2017
- Handled projects of Residential, Apartment and Commercial buildings
- Gained experience in Sketch up through preparation of 3D models and walk-ins for designed projects
- Reduced dependency on 3rd party agency on 3D model, which reduced in cost of expenditure for the models
- Worked different kinds of Architectural and Interior detail drawings which include Door, Windows, Flooring plan, Center line drawing, Handrail, Reflected ceiling plans
- Gained Basic knowledge regarding Structures through coordination with Structure engineering team for residential projects
Architectural Draftsmen
Place called 2morrow
05.2015 - 01.2016
- Handled projects of architectural and interior designing of Residential projects wrt architectural and interior design
- Was responsible Preparation of floor plans, elevations, section drawings, Presentations, working drawings, Service drawings (Electrical/Plumbing)
- Worked on architectural models using various materials
- Gained insight about client meetings and site visits while working with architect
Education
BBA - Retailing
IGNOU
New Delhi06-2028
D.Arch -
JSS polytechnic for Women
BTE, Bangalore12.2015
Skills
- Analytical thinking
- Problem-solving
- Interpersonal skills
- Store planning
- Architectural design
- Design thinking
- Manpower training
- AutoCAD
- MicroStation
- MS Excel
- Google SketchUp
- JIRA
- Procore
- Smartsheet
- Revu Bluebeam
- Google Sketch Up
- JIRA
- Procore
- Smartsheet
- Revu Bluebeam
Volunteer Experience
- Volunteered for 'Rewards and Recognition' team.
- Volunteered for organising team offsites and conducting team building activities.
Accomplishments
- Received 1 'Quarterly award' at Enterprise level.
- Received 1 'Quarterly awards' at Pyramid level.
- Received multiple 'Star of the month' awards at Pyramid level.
- Received multiple recognitions from USA partners and leaders for my effective collaboration and proactive approach in projects.
- Received multiple 'Star of the month' awards at Pyramid level.
- Received multiple recognitions from USA partners and leaders for my effective collaboration and proactive approach in projects.
- Received multiple 'Star of the month' awards at Pyramid level.
- Received multiple recognitions from USA partners and leaders for my effective collaboration and proactive approach in projects.
Timeline
Deputy Manager- Space Planning
Reliance retail limited
11.2022 - Current
Lead Specialist Store Design
Target Corporation
03.2020 - 11.2022
Design Engineer (Contract)
Target Corporation
04.2017 - 03.2020
Jr. Architect
Vibgyor Architects and Interiors
02.2016 - 01.2017
Architectural Draftsmen
Place called 2morrow
05.2015 - 01.2016
BBA - Retailing
IGNOU
D.Arch -
JSS polytechnic for Women
Similar Profiles
Subhranshu RoutSubhranshu Rout
Customer Relationship Manager at Reliance Digital (Reliance Retail Limited)Customer Relationship Manager at Reliance Digital (Reliance Retail Limited)
SAMEER UPADHAYASAMEER UPADHAYA
Store & Operations Manager at RELIANCE RETAIL LIMITED (Reliance Trends)Store & Operations Manager at RELIANCE RETAIL LIMITED (Reliance Trends)
Swapnil ZagadeSwapnil Zagade
Cluster Manager , Senior Jewelry Store Manager at Reliance Retail Limited (Reliance Jewels)Cluster Manager , Senior Jewelry Store Manager at Reliance Retail Limited (Reliance Jewels)
Ajaypal BhagheleAjaypal Bhaghele
Loss Prevention Manager at Reliance Retail LimitedLoss Prevention Manager at Reliance Retail Limited
JEFFREY MOLELLAJEFFREY MOLELLA
Manager, Financial Planning and Property and Space Planning, Strategic Planning & Financial Services at Service Alberta and Red Tape ReductionManager, Financial Planning and Property and Space Planning, Strategic Planning & Financial Services at Service Alberta and Red Tape Reduction