Summary
Overview
Work History
Education
Skills
Timeline
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AMULRAJ DAVID

Business & Marketing Operations
BANGALORE

Summary

I am a proven marketing operations specialist with over a decade of experience in the software industry. In my present assignment, I owned the end-to-end process of tracking the India / APJ market unit, marketing funnel, and operational metrics and delivered regular insights to the Marketing team, Marketing orchestration, and forecasting. By offering strategic support to Business management teams, I assisted in preparing statistical analysis and reports, handled information requests, automation of tasks. Through leveraging skills, I helped in extracting and analyzing data from internal systems for marketing/sales management and assisted in the preparation of internal and external correspondence for report preparation. By initiating the creation of models, I forecasted and statistical studies, and prepared weekly, monthly, and quarterly business review presentations with analysis and data visualizations.

Overview

16
16
years of professional experience

Work History

Marketing Operations Lead

SAP India
BANGALORE
05.2012 - Current
  • Marketing automation tool deployment (SAP Hybris Marketing)
  • Creating India-specific templates for data requirements
  • Testing the tool and notifying the regional team of the error
  • Verifying the final upload of data
  • Coordinating with the region team regarding the error / upgrade
  • DG Calendar
  • Coordinating with marketing team, consolidating the data and publishing the DG calendar
  • Coordinating with marketing team, consolidating the status of the activity and updating
  • Publishing the report to the team (number of events executed, cancelled, rescheduled, number of leads generated, number of opportunity generated volume, value etc…)
  • Analysis & Reporting
  • Downloading the report and mapping it according to the sales specialist and segment wise segregation of database
  • Sending the reports to marketing mangers about the opportunity status achieved segment and solution wise
  • Campaign ROI data Consolidation & updating the analytics
  • Consolidating the data from different files (opportunity report, lead report, won booked report marketing spent file etc….)
  • Mapping the data according to sales segment
  • Amount spent for each campaign, opportunity generated from the campaigns
  • Updating the Marketing Dashboard campaign wise and Marketing manager wise details
  • Database Management & Data Pull request
  • Managing an in-house database of 140000+ contacts database
  • Appending, merging and concatenating data from different sources and different vendor
  • Data cleaning and de-duplication
  • Updating the IB companies in the database
  • Catering to the data pull request of the team according to the requested criteria
  • IB & Inprocess data mapping for partner campaigns.

Database Manager

EURO RSCG
BANGALORE
02.2007 - 05.2012
  • Database Management
  • Data Acquisition
  • Data standardization
  • Data cleaning and de-duplication
  • Data validation and update
  • Normalization of database on company standards
  • Appending, merging and concatenating data from different sources
  • Maintaining the database of different clients and in-house
  • Supplying criteria wise database for tele calling
  • Mail merging & label printing with personalized letter and promotional code
  • Handling bulk dispatching of direct mailer
  • Mapping of return mailers in the master database
  • Arranging the return mailer database for tele calling team to confirming the proper or changed details
  • Handling bulk dispatch of unaddressed direct mailer
  • Supervising various activities like data entry, mailing, and tele-calling
  • Campaign Management eDM Campaign
  • Designing of HTML eDM
  • Mapping the database with the bounced email id’s list
  • Mapping the database with the Opt out for the particular client
  • Uploading the Standardized e-mail ids and html design to server
  • Testing eDM and Getting the approval from clients
  • Sending Personalized eDM to each email ID (ie: Name of the person, paragraph changing according to the database, unique promotional code)
  • Mapping of Bounce email, opt out in the database
  • Preparation of Reports (ie: Total view’s, Total Click, etc)
  • Handling replay back email id merging all response and reporting to the Clients
  • Total Campaign Analyzing & Reporting for Clients
  • Hardware & Networking (Certified in computer hardware)
  • Everyday user support in windows XP and Windows 7 environment
  • Windows 2003 Dell server maintenance (DHCP & Symantec Server & Storage Server)
  • Installation of windows XP, Windows 7 & 2003 Server
  • Installation of new software and hardware components
  • Configuring WiFi for all Laptop and mobile users
  • Handling Lotus Notes configuration and maintenance for employees.

Fulfillment & Data Analyst

IQmen Data Solutions
  • IQmen Data Solution provides complete database solutions (data sourcing, processing, maintaining and providing periodical reports), integration and analytical consulting services to help in targeted database marketing
  • Www.iqmendatalabs.com
  • The major clients are SAP, DELL, TEKTRONIX, TITAN, WIPRO, APPLE COMPUTERS, MERCURY & CRY
  • Place: Bangalore

Education

MBA -

National Institute of Business Management
04.2001 -

Skills

    SAP CRM

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Timeline

Marketing Operations Lead

SAP India
05.2012 - Current

Database Manager

EURO RSCG
02.2007 - 05.2012

MBA -

National Institute of Business Management
04.2001 -

Fulfillment & Data Analyst

IQmen Data Solutions
AMULRAJ DAVIDBusiness & Marketing Operations