Aashish Nanavati

Developed suitable marketing strategies for (a) performance marketing (ATL + BTL), (b) digital transformation and automation, (c) customer journey mapping, (d) digital analytics focused on ROAS. Overseeing implementation, performing audits, brainstorming new ideas, creating SOPs/frameworks, identifying new opportunities for business expansion along with the internal team and agency partners.

• Tracked and analyzed web analytics to recommend proactive adjustments to strategies.
• Prepared reports detailing project updates, performance information and ongoing trends.
• Performed market analysis and researched latest trends.
• Practiced search engine optimization to maximize efforts in creating brand awareness.
• Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.
• Sat with marketing team members to learn new tasks and determine best tactics for solving challenges.
• Monitored web traffic to analyze website performance.
• Measured and reported results of marketing initiatives.
• Prepared weekly updates and reports to track growth and success rates of marketing campaigns.

Achievements:

• Established and oversaw all aspects of growth of boutique consultancy firm providing subject-matter expertise in relation to digital strategy, product and marketing management, and brand development as fractional CMO for clients.
• Scaled customer acquisition portfolio for lead generation by ten times for healthcare client, and reduced cost of acquisition for paid users in education segment by 75%, while scaling conversion rate between lead and paid users by three times.
• Mapped spend to revenue for healthcare client, centralizing data and information systems with first-party data structure, enabling increased customer engagement and conversion rate, resulting in LTV/CAC fivefold improvement.

Responsibilities:

Leading the provision of services that support clients in relation to

• Developing growth strategies to optimize business portfolios.
• Shaping brand development based on customer-first approach.
• Maximizing customer acquisition through range of organic and paid channels.
• Enriching customer engagement and optimizing conversion rates by defining customer journeys.
• Applying marketing technology, automation & analytics tools and facilitating processes for business data modelling.
• Participating in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.
• Using critical thinking to break down problems, evaluate solutions and make decisions.
• Managing team of employees & agency partners, overseeing hiring, training and professional growth of employees.
• Created spreadsheets using Microsoft Excel for daily, weekly and monthly reporting.
• Increased customer satisfaction by resolving issues.
• Led projects and analyzed data to identify opportunities for improvement.
• Used coordination and planning skills to achieve results according to schedule.
• Conducted research, gathered information from multiple sources and presented results.
• Developed and implemented performance improvement strategies and plans to promote continuous improvement.

Drove strategies and long-term vision to build best-in-class digital products for business model innovation and digital transformation. Aligned marketing to digital customer journey across touchpoints, working towards ROAS basis CRO optimization. Brainstormed ideas, created a content focused event approach for brand development both for Hamstech and sister-concern. Hunar Online. Conducted user research and usability studies, collaborating with marketing, product, content and tech teams. Scaled up digital marketing proposition with the right framework for paid and organic channels for demand generation and conversion use cases.

• Identified issues, analyzed information and provided solutions to problems.
• Collaborated with team members to achieve target results.
• Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.
• Created plans and communicated deadlines to complete projects on time.
• Used critical thinking to break down problems, evaluate solutions and make decisions.

Key achievements:

• Doubled return on advertising spend, and halved cost per action by developing marketing portfolio that
• Applied demographic and engagement first-party data during term
• Deployed new retention and conversion strategies
• Merit of successfully returning 2X ROAS along with 50% reduction in CPA with segmented marketing campaigns
• Designed and led implementation of customer acquisition, engagement and retention framework

Responsibilities:

• Played key role in optimization of spend and ROI by steering initiatives and work-streams relating to
• Marketing (brand and customer acquisition)
• Product management, communication and engagement portfolios
• Controlled budget of €11M to support advertising across Europe, North America, Middle East, South Africa, South East Asia and Oceania regions
• Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
• Identified low-cost opportunities to increase visibility and drive traffic.
• Managed branding campaigns and event marketing initiatives in print, video, web and social media.
• Analyzed ratings and features of competitors to evaluate effectiveness of marketing strategies.
• Redesigned user experience, site functionality and online merchandising to increase sales.
• Oversaw and guided brand marketing programs to optimize user product experience.
• Increased market awareness and penetration through development of creative collateral.
• Oversaw marketing & product budgets, internal billings and monthly P&L to achieve financial goals.
• Produced media kits to showcase key marketing analytics and demographics for sales presentations
• Developed strategies to incorporate PR and media to further enhance brand and build market share.

Key Achievements:

Directed the successful launch of Amazon Prime Video in the Indian market and over-achieved subscription acquisition targets for trial subscribers by 59% in the first month of launch, by

• Defining vision for customer experience and journey across devices before launch.
• Developing and applying strategic tools and automation.

Responsibilities

• Built and managed all aspects of traffic and customer acquisition structured as integrated marketing portfolio.
• Led product marketing plans for channels including online search, mobile, affiliate, display marketing, partnerships, paid social, SEO, ASO, social organic, native and others.
• Drove increased customer base through cross-site promotions, and focusing marketing agendas on non-prime members.
• Developed and maintained courteous and effective working relationships.
• Exceeded goals through effective task prioritization and great work ethic.
• Maintained energy and enthusiasm in fast-paced environment.
• Created plans and communicated deadlines to complete projects on time.
• Learned new skills and applied to daily tasks to improve efficiency and productivity.
• Managed team of employees, overseeing hiring, training and professional growth of employees.
• Proved successful working within tight deadlines and fast-paced atmosphere.
• Resolved problems, improved operations and provided exceptional service.

Key Achievements:

Led operations on improved metrics including

• Growth of customer satisfaction objective, NPS metric, from 5 to 8.
• Enhanced retention by nearly 20% quarter on quarter.

Responsibilities:

• Drove end-to-end marketing encompassing brand management, customer acquisition, retention, up-sell, cross-sell, analytics and digital marketing for brands representing total annual revenue of $15m.
• Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal customer base.
• Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
• Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
• Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
• Kept all campaigns and marketing collateral in line with branding and focused on target consumers.
• Developed and presented marketing plans and reports to CEO and shareholders.
• Devised marketing plans using digital strategies, print advertising and word of mouth tactics.
• Designed, implemented and enhanced national marketing initiatives to maximize outreach and product sales.
• Consulted with product development teams to enhance products based on customer interest data.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Devised and deployed online marketing plans with effective SEO, social media and viral video campaign strategies.
• Developed and recommended strategic brand pricing and positioning for B2B Brands.
• Developed metrics and measured success in order to further penetrate marketplace.

Key Achievements:

• Drove increase in mobile application usage from 20% to 60% for paid portfolio, organic by 50% and search by 20% quarter on quarter for matchmaking platform.
• Scaled up profile acquisition in US, UK, Canada and Oceania markets by 20% in quarter by running marketing programs across channels and generating affiliates and publishers in niche segments.
• Led range of initiatives to streamline and enhance overall user application journey that contributed to reduction of cost of acquisition by almost one third and scaled up quality profile acquisition by 15%.

Responsibilities.

• Led all aspects of customer acquisition and engagement in regional and international markets.
• Applied automation and digital tracking to support analytics processes.
• Identified issues, analyzed information and provided solutions to problems.
• Created spreadsheets using Microsoft Excel for daily, weekly and monthly reporting.
• Drove operational improvements which resulted in savings and improved profit margins.
• Participated in team-building activities to enhance working relationships.
• Created plans and communicated deadlines to complete projects on time.
• Learned new skills and applied to daily tasks to improve efficiency and productivity.
• Actively listened to customers' requests, confirming full understanding before addressing concerns.

At Party Gaming Marketing UK (PartyPoker (dot) com):

• Scaled monthly marketing budget from US$30K to US$1M, transforming focus from gaming verticals into non-gaming verticals across key customer acquisition channels (media, search & affiliates) back in 2003-2006 period.
• Drove and maintained 50% revenue margin, lower than industry average cost per acquisition at US$150 rather than US$250 on global portfolio.
• Retention: improved customer conversion rate from 4% to 7.5%, exceeding industry average by 2.5%, optimizing web for increased focus on conversions & traffic.

At Ink fruit (dot) com:

• Scaled up customer acquisition (transaction) numbers by 10X; reduced & optimized CPA to 0.3X & Revenue growth by 5X, maintaining revenue/cost ratio at 1.5+ levels & achieving growth ahead of investor targets in 7 months flat managing budgets of $200k+ / month.

At Financial Times (FT (dot) com):

• Drove and enabled targeted 20% increase in future website visits in less than 3 months and forecasted 50% rise in, establishing RSS Distribution and channel optimization for visitor monetization.
• Built large network of social media influencers on platforms like Digg, Stumble Upon and Twitter to enable greater distribution of articles and increased highly engaging audience.

Key Highlights:

• Participated in Ad Tech events in London, Paris, New York, San Francisco, Gurgaon, Mumbai & Affiliate Summits in Las Vegas, London.
• Events covered seminars on various online marketing technologies.
• Highest contributor distinction – Party Gaming & Times of India.