ANADI SINGH GAHLOT

KPIs:

• Managed a portfolio worth INR 60 Cr+ across Flipkart, Blinkit, and Nykaa channels.
• Achieved 20% quarterly revenue growth, with responsibility for P&L management across all channels.
• Optimized advertising spend across platforms to drive efficient return on ad spend (ROAS).

Responsibilities:

• Negotiated Terms of Trade (TOTs), margins, and annual Joint Business Plans (JBPs) with all e-commerce partner platforms.
• Monitored category performance to ensure alignment with sales targets and consumer demand.
• Developed strategic advertising campaigns on Flipkart and Blinkit to drive product visibility and conversion rates
• Fostered strong relationships with key partners, ensuring collaborative and profitable business engagements.

Achievements:

• Exceeded revenue targets by at least 10% every quarter through targeted sales strategies and high-performing campaigns.
• Improved P&L margins by 5% by optimizing ad spend and negotiating better terms with platform partners.
• Doubled the category conversion rates through strategic discounting and ranking optimization.

KPIs:

• Managed P&L responsibilities for the category, ensuring profitability while driving growth as per yearly plans.
• Conducted in-depth market research and competitor analysis to identify new product opportunities and enhance the product mix.
• Developed and executed promotional campaigns to drive product visibility and conversion across the Snapdeal platform.

Responsibilities:

• Coordinated with cross-functional teams for product development, pricing strategies, and promotional planning.
• Aligned sellers and brands in the category to opt in and participate in all sale events, while maintaining price parity with other platforms.
• Oversaw successful implementations of all central organizational projects in the assigned categories.
• Analyzed category performance metrics to identify trends and formulate action plans.

Achievements:

• Led the growth of the Fragrances category, achieving 45% YoY growth through new business development in the Attar Category.
• Spearheaded the development and launch of private label products within the Fragrances category, ensuring market alignment.
• Launched two private labels that collectively increased sales by 25% within 6 months.
• Implemented new promotional tactics and PDP enhancements that led to an 8% increase in conversion rates across the Fragrances category.
• Successfully managed category profitability by increasing seller ad spend by 25%, while increasing conversion rates by 12%.

KPIs:

• Managed the seller portfolio of an annual GMV of INR 30 Cr+ in the Women's Ethnic Wear Category.
• Closure and optimization of TPs from sellers to ensure best pricing compared to other channels.
• Led a team of 5 ad account managers, ensuring consistent contribution from sellers to boost the category's bottom line performance.

Responsibilities:

• Developed and executed strategic sales plans to drive the growth of private label products, managing all aspects of the sales funnel.
• Monitored category performance metrics, such as GMV, conversion rates, and traffic, ensuring targets were met.
• Collaborated with marketing teams to create and launch targeted campaigns that enhanced product visibility and sales.

Achievements:

• Increased GMV by 20% YoY by optimizing the category's promotional strategy and leveraging data insights for Lehengas and Dress Materials subcategories.
• Reduced return rates by 15% through enhanced product listings and improved quality control through seller fragmentation.
• Achieved 100% on-time tot closures and seller onboarding for private label products, upscaling the portfolio.

KPIs:

• Managed seller portfolios of over 50 sellers across 3 major categories during the total work span, with GMV contribution ranging from 15-35 Cr annually.
• Maintained a Seller NPS score of 95%, resolving issues, and delivering excellent service.
• Built and maintained strong relationships with top clients, ensuring seamless communication and issue resolution.

Responsibilities:

• Led negotiation efforts on pricing, assortment, and marketing opportunities to maximize both sales and margins.
• Provided clients with data-driven insights to optimize their presence on the Snapdeal platform, increasing traffic and conversion rates.
• Collaborated with internal teams to align client goals with Snapdeal's broader business strategies, ensuring mutual success.

Achievements:

• Successfully grew the account portfolio by 35% YoY, contributing significantly to the platform's overall GMV.
• Improved client retention by 17% through the development of personalized retention strategies.
• Spearheaded a strategic initiative (SD+) that resulted in a 50% reduction in fulfillment time, boosting customer satisfaction.