Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic
Anagha Dhondye

Anagha Dhondye

Seasoned Marketing Professional
Mumbai

Summary

Dynamic marketing and branding specialist with over a decade of experience driving impactful brand experiences across physical and digital landscapes. Expertise includes executing high-impact marketing campaigns, managing space branding projects, and coordinating events, exhibitions, and seminars to elevate brand visibility.

Proven track record of effective collaboration with designers, vendors, and cross-functional teams to ensure cohesive messaging and seamless project execution. Strong proficiency in digital marketing tools and strategies, dedicated to aligning branding initiatives with overarching business objectives while enhancing audience engagement.

Overview

13
13
years of professional experience

Work History

Team Lead at Marketing And Creative Services (MACS)

Capgemini Technology Services India Limited
03.2023 - Current

Current engagement: CIS Global Internal Communications


  • Communication strategy and asset management.
  • Plan and execute internal communication campaigns in line with business objectives and priorities.
  • Responsible for Quarterly event, webinars and stakeholder coordination
  • Promote offer launches, wins, and success stories.
  • Create compelling visual content and creatives for various internal initiatives.
  • Internal engagement and content management.
  • Manage the Talent portal, ensuring content remains current, engaging, and aligned with communication goals.
  • Develop strategies to boost intranet engagement and traffic.
  • Curate and publish weekly, monthly, and quarterly newsletters to keep teams informed and connected.
  • Coordinate key leadership events, such as CEO All Hands Calls and annual kick-offs.
  • Collaborate with regional leads to ensure consistent and effective information dissemination.


Performance highlights:

  • Winner of the STAR/Rising Star for the period July 1, 2024, to September 30, 2024.
  • Winner of the STAR/Rising Star for the period October 1, 2023, to December 31, 2023.

Assistant Manager at People & Culture

Business Next
06.2022 - 03.2023
  • Communication plans for internal campaigns.
  • Responsible for field marketing, owing to events and webinars.
  • Created communication plans for campaigns, such as the integration of the People Strong portal, the Zeno Knowledge Platform, and Esports for employees.
  • Organized town halls, all-hands meetings, values workshops.
  • Drafted communication plans for initiatives like the HerosNext podcast series, 60 Minutes with the CEO, and internal newsletters.
  • Social media management.
  • Created social media channels for the company.
  • Drafted quarterly plans for populating content on social media handles.
  • Developed a wireframe for the company intranet portal, defined the look and feel, a visitor’s journey, and drafted content for the webpages.

Manager – Corporate Communication

Marine Electricals
01.2017 - 11.2018
  • Corporate communication and coordination
  • Content and marketing assets development
  • Ensuring proper use of company’s branding, internally and externally
  • Overseeing graphic designers in developing brochures, pamphlets, annual reports, advertisements, etc.
  • Social media and email marketing
  • Managing social media presence – Conceptualizing posts, developing digital assets, maintaining content calendar
  • Executing email campaigns for event invites, festival wishes, etc.
  • Exhibition management and coordination
  • Budgeting corporate events
  • Handling stall designing, conceptualizing graphics and artwork
  • Coordinating arrangements pertaining to exhibitions, seminars, tradeshows, product launch, etc.

Senior Marketing Executive

HDFC Realty
11.2014 - 01.2017
  • Digital marketing & content development
  • Executed search engine marketing (SEM) and search engine optimization (SEO) strategies to improve online visibility.
  • Managed social media, SMS, and email marketing campaigns to drive engagement and reach.
  • Oversaw website management and contributed to the development of a new company website.
  • Conceptualized and coordinated production of marketing collateral to support campaigns and brand initiatives.
  • Event & campaign coordination
  • Coordinated corporate events, ensuring smooth execution and alignment with marketing goals.
  • Completed and submitted monthly and yearly reports to support executive decision making.
  • Enhanced customer engagement through the implementation of targeted social media campaigns and content strategies.

Content Writer

Alfa Overseas
06.2012 - 06.2014
  • Content creation & digital writing
  • Developed original content and articles across diverse domains including marketing, technical, sales, finance, health, and management.
  • Created tailored materials such as cover letters, resumes, marketing emails, and SEO-optimized articles.
  • Researched and developed high-quality content for blogs, press releases, and websites.
  • Crafted copy for pamphlets and formatted resumes for LinkedIn profiles.
  • Social Media Management
  • Managed social media accounts for clients across various industries, ensuring consistent brand voice and audience engagement.

Education

Bachelor of Mass Media -

Mumbai University
Mumbai
04.2009

Master’s in Marketing Management -

IGNOU

Skills

  • Social media: Hootsuite, Buffer, Buzz Sumo

  • Email/SMS marketing: Campaign monitor, Salesforce, Mailchimp

  • Graphic designing: Canva

Accomplishments

Marketing and branding strategies

Campaign ideation and creative collaboration

Content development

Event management

Office and event space branding

Timeline

Team Lead at Marketing And Creative Services (MACS)

Capgemini Technology Services India Limited
03.2023 - Current

Assistant Manager at People & Culture

Business Next
06.2022 - 03.2023

Manager – Corporate Communication

Marine Electricals
01.2017 - 11.2018

Senior Marketing Executive

HDFC Realty
11.2014 - 01.2017

Content Writer

Alfa Overseas
06.2012 - 06.2014

Bachelor of Mass Media -

Mumbai University

Master’s in Marketing Management -

IGNOU
Anagha DhondyeSeasoned Marketing Professional