Anam Fatima
Team Lead | Sales & Business Development | Education Sector
Delhi
Summary
Dynamic senior sales and business development leader with over a decade of experience in education, B2C, and B2B sales, complemented by a strong background in team leadership. Proven track record of driving revenue growth and consistently exceeding individual and team targets while scaling high-performance sales teams across India and South Africa. Expertise in consultative selling, sales operations, CRM optimization, and market expansion strategies has led to recognition for impactful leadership and operational excellence. Committed to talent acquisition and onboarding processes that build robust teams and foster an environment of continuous learning and dedication to organizational success.
Overview
12
12
years of professional experience
Work History
Senior Academic Counsellor → Associate Team Leader → Team Lead
Regenesys Education Pvt Ltd
12.2021 - 12.2025
- - Started my journey as a Senior Academic Counsellor, owning the end-to-end student enrolment and sales lifecycle.
- - Conducted high-volume outbound and inbound lead calling generated through marketing and digital channels.
- - Performed detailed need analysis, career counselling, and eligibility assessment to understand client requirements.
- - Delivered structured programme presentations, clearly explaining course curriculum, outcomes, fees, and value proposition.
- - Applied consultative selling techniques to generate interest and recommend suitable academic programmes aligned with client goals.
- - Handled objection management, affordability discussions, and follow-ups to improve conversion rates.
- - Converted qualified leads into successful student enrolments, consistently meeting and exceeding monthly sales targets.
- - Managed the complete sales funnel including lead qualification, counselling, conversion, documentation, and payment coordination.
- - Maintained accurate CRM updates, sales reports, and compliance with internal processes.
- - Demonstrated strong customer relationship management, retention focus, and post-enrolment coordination.
- - Consistently achieved individual KPIs including conversion rate, revenue targets, and productivity metrics.
- - Promoted to Associate Team Leader on 10th Oct 2022, leading a team of 8 members and managing both individual and team targets.
- - Monitored team performance daily, ensuring productivity and strong pipeline movement.
- - Achieved another promotion on 1st May 2024 as a Team Lead, managing a large team of 54 members.
- - Led a multicultural team comprising both Indian and South African staff.
- - Supervised and guided 4 Associate Team Leaders who directly reported to me, ensuring their teams met performance expectations.
- - Oversaw execution of sales campaigns including referral drives, urgency strategies, and Black Friday promotions.
- - Collaborated with cross-functional departments including marketing, academics, and finance to ensure smooth enrolment and documentation processes.
- - Provided coaching, performance reviews, and development support to team members and ATL-level leaders.
- - Ensured CRM accuracy, compliance, and effective reporting to senior management.
- - Worked from the South Africa office during the last months of my tenure, collaborating closely with local teams to streamline operations and enhance team performance.
- - Rewarded and recognised multiple times for exceeding both my individual targets and my team’s targets.
- - Achieved various performance and excellence certificates throughout my journey at Regenesys, reflecting consistent high performance and leadership impact.
- Regenesys Education is a leading global business school offering high-quality academic, corporate, and digital learning solutions.
Manager – Sales
WhiteHat Jr – Kid’s Coding Academy
10.2020 - 06.2021
- - Managing leads from the parent company (Byju’s) through corporate website and marketing channels.
- - Handling end-to-end sales lifecycle.
- - Conducting curriculum demonstrations and counselling parents for enrolments.
- - Meeting daily and weekly sales targets.
- - Working on Salesforce and Ops Panel for lead and process management.
- - Ensuring delivery of complete product information to clients.
- A leading global tech curriculum provider for children, focusing on logic, structure, sequencing, and algorithmic thinking.
CRM Assistant
Landmark Lifestyle Cars Pvt Ltd
12.2016 - 03.2020
- - Managing incoming calls and customer service inquiries.
- - Generating sales leads and ensuring smooth customer engagement.
- - Acting as primary point of contact for complaints, requests, and feedback.
- - Coordinating delivery of vehicles and collecting customer feedback.
- - Preparing daily reports on customer care activities.
- - Ensuring timely responses to customer requirements and concerns.
- - Recording and tracking customer complaints with accuracy.
Business Development Executive
GIL CTC Solutions
02.2014 - 10.2016
- - Coordinating with corporate L&D teams to promote training programs.
- - Managing professional certifications and employee development trainings.
- - Preparing quotations, proposals, and program packages.
- - Managing training calendars and scheduling sessions.
- - Updating clients on newly available programs.
- - Conducting meetings and presentations for client organizations.
- - Overseeing post-training feedback and improvement mechanisms.
- - Providing reports and insights to management for service enhancement.
Education
MBA -
IEC University
HP01.2018
Bachelor of Arts -
Central Board
Delhi University, Gargi College 04.2001 -
Fashion Designing (Diploma) - undefined
JD Institute of Fashion & Technology
01.2012
Senior Secondary - undefined
CBSE
01.2008
Skills
Executive KPI Ownership, Performance Governance & Revenue Accountability
Business Development, Market Expansion & Growth Acceleration
Strategic Business Planning & Go-to-Market Execution
B2C Sales Leadership & Market Penetration
Sales Operations, Forecasting & End-to-End Funnel Management
Integrated Marketing Strategy & Demand Generation
Brand Positioning & Competitive Differentiation
Market Intelligence, Competitive Analysis & Insights
Product Portfolio Expertise & Consultative Value Selling
Customer Experience, Stakeholder Management & Retention
People Leadership, Team Engagement & High-Performance Culture Building
Talent Acquisition, Hiring Strategy & Capability Development
Operational Oversight, Process Optimisation & Controls
Accomplishments
- Consistently exceeded individual and team sales targets across multiple roles.
- Received multiple performance recognition awards and certificates throughout tenure at Regenesys Education.
- Recognised for exceptional leadership in managing a multicultural team of 54 members across India and South Africa.
- Achieved two promotions within the organization due to strong performance, leadership, and consistent target delivery.
DECLARATION
I hereby declare that all the information provided above is true to the best of my knowledge. I take full responsibility for any misrepresentation. Date: Place: Delhi Name: Anam Fatima
Timeline
Senior Academic Counsellor → Associate Team Leader → Team Lead
Regenesys Education Pvt Ltd
12.2021 - 12.2025
Manager – Sales
WhiteHat Jr – Kid’s Coding Academy
10.2020 - 06.2021
CRM Assistant
Landmark Lifestyle Cars Pvt Ltd
12.2016 - 03.2020
Business Development Executive
GIL CTC Solutions
02.2014 - 10.2016
Bachelor of Arts -
Central Board
04.2001 -
Fashion Designing (Diploma) - undefined
JD Institute of Fashion & Technology
Senior Secondary - undefined
CBSE
MBA -
IEC University