Anamika Dey

• Managing Homestrap – a leading home-organization brand of Shark Tank Fame and House of Himalayas, under Team Pumpkin – a Government of Uttarakhand initiative, driving brand positioning and strategic communication.
• Spearheading brand presence through social media, LinkedIn, influencer collaborations, WhatsApp marketing and performance campaigns.
• Marketplace strategy on Amazon & Blinkit.
• Led website development and optimization from a brand-building and positioning perspective.
• New product/sub-brand launches.
• Applying market research and analytics-driven insights to optimize campaigns.
• Strategizing and leading AI-led customer support solutions.
• Ideate and develop packaging concepts including product design, gift boxes, content and brand messaging to ensure cohesive storytelling.
• Conceptualize and execute marketing collaterals such as master catalogues, trade videos and brand films to strengthen brand identity.

Wellness & Business Expansion: Spearheading the Vision & Growth of Soulebration (A Holistic Wellness Centre) & Soul Studios (Media House)

• Strategic Communications – Developed brand narratives and positioning, establishing Soulebration as a leading wellness destination.
• Marketing & Experiential Campaigns – Executed multi-channel marketing, digital storytelling, and immersive wellness experiences.
• PR & Influencer Collaborations – Forged strategic alliances with wellness experts, holistic coaches, and influencers to drive engagement and media visibility.
• Transformational Wellness Programs – Curated retreats, workshops, and corporate wellness programs with leading healers and mindfulness coaches.
• Event Planning & Execution – Managed end-to-end execution of wellness retreats and mindfulness events, ensuring seamless experiences.
• Sustainability Initiatives – Launched an organic farming project and farm-to-table organic café, promoting mindful eating.
• Stakeholder & Leadership Engagement – Connected trainers, investors, and corporate partners to align business objectives with wellness philosophies.
• P&L & Business Development – Defined revenue models, secured partnerships, and expanded service offerings for long-term growth.
• Talent & Vendor Management – Built a network of top-tier wellness professionals, therapists, and alternative healing practitioners.

• Social Media Management of all brand channels and touch-points including- Instagram, Facebook, Telegram, Youtube
• Brand Messaging and Positioning: Developed and executed corporate messaging, in all communication material, ensuring alignment with global brand guidelines and business objectives
• Media Relations, Content Strategy & Campaign Management
• Public Relations and other associations/brand collaborations
• Influencer activation and management
• Measurement and Analysis: Monitor and analyze communication efforts to assess their impact and make data-driven improvements
• Regulatory Compliance: Ensure all communications adhere to relevant legal and industry regulations
• Event Management: Plan and execute brand-related events and sponsorship to boost brand recognition and engagement
• Stakeholder Engagement: Build and nurture relationships with key stakeholders, such as brand partners, customers, and industry influencers
• Budget Management: Create and manage the budget for the corp comm department and allocate resources effectively
• Internal & Employee Engagement Communication

• Leading the brand's 12 verticals Corp Comm & PR division namely:

1. FNP Retail & Franchising 2. FNP E-commerce - India & UAE 3.FNP Cakes ‘N’ More, 4.FNP Weddings & Events 5.FNP Venues 6.WDH (Wedding Design Hub) 7.Flowers ‘N’ More 8.FNP Flagship 9.FNP Water 10.FNP Media 11.Last Journey by FNP 12.Baby Bless

• Corporate Reputation Management
• Positioning spokesperson of various verticals as thought leaders
• Developing and implements policies and procedures for communicating on behalf of the organization
• Strengthening the ties through Relationship Building Meetings with journalists
• Media relations/outreach, strategies and planning
• Media outreach of campaigns- Campaigns, TVCs, New Vertical Launches, Product & Service Launches, Conducting shoots
• Securing impactful corporate stories
• Brand and corporate collaborations
• Providing Media Training to the C-Suite of the company
• ESOPs and Fundraising Media Outreach
• Strategize Social Media Plan
• Garner speakership opportunities
• Draft proposals for special communications projects
• FNP Retail & Franchising, FNP E-commerce - India & UAE, FNP Cakes ‘N’ More, FNP Weddings & Events, FNP Venues, WDH (Wedding Design Hub), Flowers ‘N’ More, FNP Flagship, FNP Water, FNP Media, Last Journey by FNP, Baby Bless

Clients Handled:

1. adidas

2. Under Armour

3. The Shriram Millennium School

4. Client Associates (Wealth Management)

5. FlipLearn

6. Aayushman Bharat (UNICEF)

• Led corporate PR and strategic communication for clients across lifestyle, technology, and education sectors
• Developed and executed multi-channel brand communication strategies, media relations plans, and influencer collaborations
• India Brand Launches: Spearheaded successful PR campaigns for multiple brand launches across India, driving awareness and engagement in new markets
• Brand Influencer Management
• High-Level Campaigns: Managed and executed high-profile, large-scale PR campaigns to enhance brand reputation and drive significant business impact

Clients Handled:

1.The Brew & Barbeque (Micro-Brewery Pub)

2. Ants (Lifestyle)

3. Motocult (Lifestlye)

4. GST Star (Technology)

5. Foodgasm (Restaurant)

6. Liv.AI (Tech-A.I)

7. Absentia(Tech)

8. Topsy Turvy

• PR & Communication Strategy: Designed and executed comprehensive PR strategies to align with business objectives for diverse brands across lifestyle, tech, and hospitality sectors
• Media Outreach: Led media relations efforts, securing positive coverage and managing press interactions to enhance brand visibility
• Brand Collaborations & Storytelling: Forged strategic brand partnerships and crafted compelling narratives to strengthen market positioning
• C-Suite Management: Managed communication for the C-suite, including speechwriting, media appearances, and high-level messaging
• Brand Strategy & New Business Development: Identified growth opportunities and developed strategies to expand market presence and brand awareness
• Content Creation & Channel Management: Oversaw multi-platform content creation and ensured consistent brand messaging across all channels
• Impact Measurement: Tracked PR campaign performance and adjusted strategies to optimize brand impact and ROI
• Team Leadership: Led and mentored the PR team, ensuring effective execution of communication strategies and continuous development

Clients Handled:

1. Lotus Herbals 2. Natio 3. Elvy Lifestyle 4. Wisma Atria Interiors 5. Make up Revolution 6. Organic Harvest 7. Make up Revolution 8. Senco Gold & Diamonds 1. Roche Bobois 2. Vissionaire 3. Address Home 4. International Furniture Brands Roche Bobois’ flagship store in Bangalore, Mumbai and New Delhi. 1. Barff 2. Jason Byrne is Propped Up 3. Hotel Paradiso 4. Stomp

• Client Relationship Management
• Media Outreach & PR Strategy
• Campaign Management & Execution
• Brand Positioning & Story Telling
• Reporting & Performance Tracking

• Media relations
• Public Relations
• Product Placements
• Developing creative, innovative Advertising ideas
• Work for Promotions & Tie-ups