Anamika Haridas
Summary
- Brand Marketing and Communications Professional with proven expertise in building and scaling brands, designing global campaigns, and leading communications across industries and regions
- Creative Storyteller and Content Strategist crafting integrated narratives across social media, internal and external communications, employer branding, and large-scale events, delivering brand awareness and engagement
- Stand-Up Comedian and Performer with 500+ stand-up shows, brand partnerships, and festival appearances, bringing humour and insight to every stage, to engage diverse audiences
- Top of class in Communications and Foundations of Business at IIM Kozhikode
Overview
8
8
years of professional experience
Work History
Business Information Security Specialist (Global Communications and Awareness - Cybersecurity)
Amadeus
03.2024 - 03.2025
- Spearheaded global communication campaigns across EMEA, APAC, LATAM and USA, driving security awareness, training and compliance for 20,000+ employees
- Led on-ground engagement in India, organizing in-person events and interactive workshops, improving cybersecurity adoption among 4,000+ employees
- Launched internal content formats (infographics and videos) that simplified complex security training and policies, driving awareness of security best-practices
- Curated and delivered engaging formats for Cybersecurity Awareness Month, including a Cybersecurity Talk Show with interactive deep-dive interviews with senior leadership, a meme contest on the internal community platform, and gamified quizzes, boosting event participation
- Delivered community-led programs such as CyberHeroes for security ambassadors, CyberWomen and #IAmRemarkable by Rmkblty, positioning the organization as an inclusion-forward employer brand in cybersecurity
Senior Manager - Brand and Social Media
Zetwerk
04.2021 - 12.2023
- Second hire on the brand marketing team - promoted from Content Manager to Senior Manager, Brand and Social Media - working with the Brand Director (now CMO) to build the brand function from the ground up, setting processes, content strategy, and brand identity across 15+ business verticals
- Drove brand awareness during hypergrowth, supporting expansion from 400 to 2,500+ employees and valuation growth from USD 600mn to USD 3bn, by leading brand campaigns and internal/external communications
- Scaled LinkedIn presence 18x - from 4,000 to 75,000+ followers in 2.5 years - through storytelling, thought-leadership content, and consistent branding
- Led branding for high-visibility events (national and international expos, industry conferences), including Zetwerk Smart Manufacturing Summit, a flagship event attended by Union Ministers and industry leaders, establishing Zetwerk as a thought leader in manufacturing
- Directed subsidiary branding for new business verticals and acquired companies
- Co-created the company's first brand film across India, Bangladesh, and US sites, integrating brand messaging and improving global brand visibility
- Pioneered internal communications, collaborating with agencies, internal teams and business heads to launch the first company newsletter and stakeholder proposal templates, enhancing engagement and alignment across rapidly scaling teams
- Recognized with awards - 'ZetStar Above and Beyond', 'ZetStar Superhero' - for contributions to the brand marketing team
Assistant Manager
Vodafone Idea Ltd.
07.2017 - 04.2021
- Monitored alarms and provided firefighting solutions as part of the Operations team - promoted from GET to Assistant Manager within a year - working to ensure minimal downtime and supporting business continuity
- Collaborated with cross functional teams in a shift rotation system, laying a strong foundation for multi-tasking capabilities, stakeholder management and cross-team collaboration
Education
MBA -
Indian Institute of Management, Kozhikode
04-2026
B.Tech. -
Symbiosis Institute of Technology
04-2017
Diploma in Business Management -
Symbiosis Institute of Business Management
04-2016
Skills
- Brand and Marketing: Brand Strategy Integrated Campaigns Social Media Strategy Content Strategy Employer Branding
- Communications and Storytelling: Corporate Communications Internal and External Comms Creative Storytelling Public Speaking Stakeholder Engagement
- Digital and Analytics: Social Media Analytics MS Office Suite
Stand-up Comedy and Content Creation
● Stand-Up Comedian and Performer (7+ years) - performed at 500+ shows, including corporate events, festivals, and opening acts alongside leading comedians (Aditi Mittal, Abish Mathew, Kanan Gill, Urooj Ashfaq, Sumukhi Suresh, and more)
● Festival Performer - featured at NH7 Weekender, Pune Comedy Festival, and DeadAnt’s Laughing Dead Festival, building audience engagement across diverse stages
● National Recognition - among Top 30 comedians shortlisted for Amazon Prime’s Comicstaan (Season 2 and 3)
● Brand Collaborations - partnered with Infosys, Reliance Smart, Nykaa (Gloot) for comedy performances
● Media Features - featured on Tinder Swipe Ride (Jio Cinema) alongside Kusha Kapila and Rashmika Mandanna
● Co-head, Social Media Circle, IIM K PGP-BL - leading the institute’s flagship PGP-Business Leadership program’s digital presence, driving awareness and engagement through social media campaigns, content strategy, and community storytelling
Timeline
Business Information Security Specialist (Global Communications and Awareness - Cybersecurity)
Amadeus
03.2024 - 03.2025
Senior Manager - Brand and Social Media
Zetwerk
04.2021 - 12.2023
Assistant Manager
Vodafone Idea Ltd.
07.2017 - 04.2021
MBA -
Indian Institute of Management, Kozhikode
B.Tech. -
Symbiosis Institute of Technology
Diploma in Business Management -
Symbiosis Institute of Business Management