Summary
Overview
Work History
Education
Skills
Stand-up Comedy and Content Creation
Timeline
Generic

Anamika Haridas

Summary

  • Brand Marketing and Communications Professional with proven expertise in building and scaling brands, designing global campaigns, and leading communications across industries and regions
  • Creative Storyteller and Content Strategist crafting integrated narratives across social media, internal and external communications, employer branding, and large-scale events, delivering brand awareness and engagement
  • Stand-Up Comedian and Performer with 500+ stand-up shows, brand partnerships, and festival appearances, bringing humour and insight to every stage, to engage diverse audiences
  • Top of class in Communications and Foundations of Business at IIM Kozhikode

Overview

8
8
years of professional experience

Work History

Business Information Security Specialist (Global Communications and Awareness - Cybersecurity)

Amadeus
03.2024 - 03.2025
  • Spearheaded global communication campaigns across EMEA, APAC, LATAM and USA, driving security awareness, training and compliance for 20,000+ employees
  • Led on-ground engagement in India, organizing in-person events and interactive workshops, improving cybersecurity adoption among 4,000+ employees
  • Launched internal content formats (infographics and videos) that simplified complex security training and policies, driving awareness of security best-practices
  • Curated and delivered engaging formats for Cybersecurity Awareness Month, including a Cybersecurity Talk Show with interactive deep-dive interviews with senior leadership, a meme contest on the internal community platform, and gamified quizzes, boosting event participation
  • Delivered community-led programs such as CyberHeroes for security ambassadors, CyberWomen and #IAmRemarkable by Rmkblty, positioning the organization as an inclusion-forward employer brand in cybersecurity

Senior Manager - Brand and Social Media

Zetwerk
04.2021 - 12.2023
  • Second hire on the brand marketing team - promoted from Content Manager to Senior Manager, Brand and Social Media - working with the Brand Director (now CMO) to build the brand function from the ground up, setting processes, content strategy, and brand identity across 15+ business verticals
  • Drove brand awareness during hypergrowth, supporting expansion from 400 to 2,500+ employees and valuation growth from USD 600mn to USD 3bn, by leading brand campaigns and internal/external communications
  • Scaled LinkedIn presence 18x - from 4,000 to 75,000+ followers in 2.5 years - through storytelling, thought-leadership content, and consistent branding
  • Led branding for high-visibility events (national and international expos, industry conferences), including Zetwerk Smart Manufacturing Summit, a flagship event attended by Union Ministers and industry leaders, establishing Zetwerk as a thought leader in manufacturing
  • Directed subsidiary branding for new business verticals and acquired companies
  • Co-created the company's first brand film across India, Bangladesh, and US sites, integrating brand messaging and improving global brand visibility
  • Pioneered internal communications, collaborating with agencies, internal teams and business heads to launch the first company newsletter and stakeholder proposal templates, enhancing engagement and alignment across rapidly scaling teams
  • Recognized with awards - 'ZetStar Above and Beyond', 'ZetStar Superhero' - for contributions to the brand marketing team

Assistant Manager

Vodafone Idea Ltd.
07.2017 - 04.2021
  • Monitored alarms and provided firefighting solutions as part of the Operations team - promoted from GET to Assistant Manager within a year - working to ensure minimal downtime and supporting business continuity
  • Collaborated with cross functional teams in a shift rotation system, laying a strong foundation for multi-tasking capabilities, stakeholder management and cross-team collaboration

Education

MBA -

Indian Institute of Management, Kozhikode
04-2026

B.Tech. -

Symbiosis Institute of Technology
04-2017

Diploma in Business Management -

Symbiosis Institute of Business Management
04-2016

Skills

  • Brand and Marketing: Brand Strategy Integrated Campaigns Social Media Strategy Content Strategy Employer Branding
  • Communications and Storytelling: Corporate Communications Internal and External Comms Creative Storytelling Public Speaking Stakeholder Engagement
  • Digital and Analytics: Social Media Analytics MS Office Suite

Stand-up Comedy and Content Creation

● Stand-Up Comedian and Performer (7+ years) - performed at 500+ shows, including corporate events, festivals, and opening acts alongside leading comedians (Aditi Mittal, Abish Mathew, Kanan Gill, Urooj Ashfaq, Sumukhi Suresh, and more)

● Festival Performer - featured at NH7 Weekender, Pune Comedy Festival, and DeadAnt’s Laughing Dead Festival, building audience engagement across diverse stages

● National Recognition - among Top 30 comedians shortlisted for Amazon Prime’s Comicstaan (Season 2 and 3)

● Brand Collaborations - partnered with Infosys, Reliance Smart, Nykaa (Gloot) for comedy performances

● Media Features - featured on Tinder Swipe Ride (Jio Cinema) alongside Kusha Kapila and Rashmika Mandanna

● Co-head, Social Media Circle, IIM K PGP-BL - leading the institute’s flagship PGP-Business Leadership program’s digital presence, driving awareness and engagement through social media campaigns, content strategy, and community storytelling

Timeline

Business Information Security Specialist (Global Communications and Awareness - Cybersecurity)

Amadeus
03.2024 - 03.2025

Senior Manager - Brand and Social Media

Zetwerk
04.2021 - 12.2023

Assistant Manager

Vodafone Idea Ltd.
07.2017 - 04.2021

MBA -

Indian Institute of Management, Kozhikode

B.Tech. -

Symbiosis Institute of Technology

Diploma in Business Management -

Symbiosis Institute of Business Management
Anamika Haridas