Anamika Mani
Pune
Summary
Dynamic branding and communication professional with a proven track record at BDB India Private Limited, specializing in brand strategy and creative writing. Noteworthy achievements include enhancing engagement through innovative content and digital initiatives. Strong communication and interpersonal skills have driven successful online boost, cultivating robust client relationships and elevating brand visibility. Committed to leveraging expertise to further amplify brand impact in future endeavors.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Branding and Communication
BDB India Private Limited
Pune
05.2021 - Current
- Lead content creation and digital strategy for improved brand positioning
- Manage and oversee the company's website and LinkedIn page, ensuring regular updates aligned with industry movements
- Successfully transitioned both platforms with fresh branding, messaging, and content strategy to improve user experience and engagement.
- Post weekly blogs and industry-related articles that reflect emerging trends, BDB offerings, and business transitions, significantly boosting visibility and credibility
- Create and circulate a monthly Researched Knowledge Document based on a relevant industry trend or burning topic
- These are distributed to all current and potential clients and have successfully driven increased engagement, enquiries, and conversions
- Authored well-researched articles published in renowned magazines like The Machine Maker, Machine Edge Global, Chemical Engineering World, and PACKMACH World
- Topics covered include: Innovation, Semiconductors & Industry in India, Water & Wastewater Treatment, and Railways' Technological Advancements
- Increased LinkedIn follower count and engagement through timely, targeted posts and creative storytelling
- Promote and manage visibility for the upcoming BDB Book Club events, ensuring timely communication, participant engagement, and internal branding
- Built and nurtured relationships with international clientele, enhancing brand trust
Content Marketing Associate
Classplus
Noida
09.2020 - 03.2021
- Created multi-platform marketing content that amplified brand engagement
- Collaborated across teams for effective campaign delivery
- Strategized creative content for ads, emails, and social media
Trainee – Branding & Communications
CHUK
Noida
02.2020 - 08.2020
- Drafted and executed digital communication strategies
- Maintained editorial and creative brand hygiene
- Created original blogs and marketing content for targeted campaigns
Market Research Intern
BDB India Private Limited
Pune
04.2018 - 06.2018
- Conducted market analysis on institutional dishwashing solutions
- Identified and engaged distributors in African sun-film markets
Education
PG Certification - Digital Marketing & Communication
MICA (Mudra Institute of Communications, Ahmedabad)
Ahmedabad01.2021
MSc - Marketing Management
University of Southampton, UK
UK01.2019
Bachelor of Arts - Economics
Fergusson College, University of Pune
01.2017
Higher Secondary - Arts & Humanities
Fergusson College, Maharashtra HSE Board
01.2014
Secondary Education - Std. X
St. Helena's School, ICSE
Pune01.2014
Skills
- Market Research & Trend Forecasting
- Creative & Technical Writing
- Brand Communication Strategy
- Copywriting & Editorial Content
- High EQ & Interpersonal Engagement
- Leadership & Team Management
- Strategic Thought Leadership for Brand Visibility
Certification
The Fundamentals of Digital Marketing, Google, 2020
Additional Highlights
- Demonstrated leadership potential and communication.
- A natural brand storyteller with a sharp pulse on India’s evolving industrial and technological landscape.
- Proven ability to create lasting impressions through empathetic, strategic communication.
Timeline
Branding and Communication
BDB India Private Limited
05.2021 - Current
Content Marketing Associate
Classplus
09.2020 - 03.2021
Trainee – Branding & Communications
CHUK
02.2020 - 08.2020
Market Research Intern
BDB India Private Limited
04.2018 - 06.2018
PG Certification - Digital Marketing & Communication
MICA (Mudra Institute of Communications, Ahmedabad)
MSc - Marketing Management
University of Southampton, UK
Bachelor of Arts - Economics
Fergusson College, University of Pune
Higher Secondary - Arts & Humanities
Fergusson College, Maharashtra HSE Board
Secondary Education - Std. X
St. Helena's School, ICSE
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