Anamika Nandi
Bangalore
Summary
Seasoned retail and e-commerce leader with 20+ years of experience driving revenue growth, profitability, and business transformation across leading fashion and lifestyle brands. Adept at managing P&L, building high-impact strategies, and leading cross-functional teams in buying, merchandising, and category management. Proven ability to scale businesses in both online and offline formats, with a strong focus on customer experience, process excellence, and strategic partnerships.
Key Achievements:
- TataCliq Fashion – Led targeted marketing & brand campaigns; improved CRM & performance marketing; doubled brand marketing investments in 6 months.
- Nykaa Fashion – Grew Western Wear contribution from 16% to 25%, driving 2x platform growth and 45% higher conversions.
- Shoppers Stop – Scaled Women’s Westernwear from 6% to 10% and Winterwear to ₹15 Cr in 5 years; launched Desigual across 5 cities & 2 airports and Rheson (celebrity-led by Sonam & Rhea Kapoor) online & offline.
- Shoppers Stop x Amazon – Integrated omni-channel across 50 stores; grew private labels from 12% to 30%; reduced cancellations from 25% to 4% and late shipments from 15% to
Overview
23
23
years of professional experience
Work History
Assistant Vice President – Category Management
TataCliq Fashion
07.2024 - Current
- Leading Businesses – Womens Westernwear, Intimatewear, Kidswear, Home & Jewellery. Business Turnover – 350 crores
- Lead multiple businesses and categories with end-to-end P&L ownership.
- Drive strategic planning and execution to achieve sustained growth.
- Manage and mentor cross-functional teams to deliver high performance.
- Spearheaded collaborative marketing and brand campaigns, developing cohort-based strategies to enhance brand targeting and engagement.
- Improved efficiency in CRM and performance marketing through integrated, cross-functional initiatives.
- Strengthened brand partnerships, leading to a 2x increase in additional marketing investments within 6 months.
Associate Vice President – Brand Management
Nykaa Fashion
07.2021 - 07.2024
- Spearhead the growth and profitability of the Women's western wear category and Bags overseeing and driving strategic initiatives on the platform.
- Business Turnover – 450 crores
- Planned category ranges to optimize merchandise mix, margin, and customer growth.
- Owned category P&L, delivering on top-line and bottom-line targets.
- Led Annual Operating Plan (AOP) through market, trend, and data analysis.
- Collaborated with brands on campaigns, events, and offer planning to boost conversions.
- Co-owned trend selection and visibility to enhance customer engagement.
- Built and led high-performing teams across brand management, buying, and merchandising.
- Western wear Contribution Mix increased from 16% in 2021 to 25% in 2023.
- Category achieved a significant milestone, driving 2x growth to the overall platform.
- The category contributes to a 45% higher conversion rate on the platform.
GM – Lead Amazon Business
Shoppers Stop Ltd.
08.2019 - 07.2021
- Lead Amazon Strategic Relationship for Shoppers Stop
- Annual business turnover - 150crs (GMS)
- Spearhead Amazon Business management, Category Financials, Retail P&L, Auditing, and Analysis
- Leading Marketing and Advertising Campaigns for SS and SS Private Brands
- Streamlining supply chain management through detailed process alignment and program management
- Developing and implementing category-specific merchandising strategies and promotions for Apparel/Non-Apparel & Home categories
- Driving Selection range, Brand assortment, and the development of specialized Buying and Merchandising for Amazon
- Scaling up Private Label business through offer process optimization.
- Successfully implementing OMNI Channel Store Integration to 50 sites
- Private Label Business scaled up from 12% to 30% mix.
- Streamlined returns process with consistent program management, automated daily returns reports, internal system updates at SAP, and operational alignments through regular training.
- Cancellations reduced from 25% to 4%
- Late shipments and stuck orders decreased to under 1% from 15%
GM – Senior Category Manager
Shoppers Stop Ltd.
04.2014 - 07.2019
- Women’s Western, Ethnic Brands & Exclusive Private Brands
- 550 Crores - Head of Ladies' External Brand Portfolio
- Womens Westernwear Business Contribution went up from 6% to 10%
- Womens Winterwear business was planned from scratch and scaled to 15 crs in 5 years
- Successfully launched and managed brands from concept to market launch, with 360 planning and coordination across all stakeholders.
- Desigual – Introduced the Spanish premium fashion brand in India, expanding across 5 cities and 2 international airports.
- Rheson – Launched Online & Offline one of India’s first iconic celebrity-led fashion brands, co-owned by Sonam & Rhea Kapoor, creating a distinctive presence in the market.
Merchandiser
Shoppers Stop Ltd
Mumbai
09.2010 - 03.2014
- Women’s Western & Fusion Brands, Intimate wear
- ₹70 crore portfolio of ladies' western brands and intimate wear.
Deputy Buyer & Merchandiser; Assistant Manager
Globus Stores Pvt Ltd.
Mumbai
08.2003 - 09.2010
- Kids wear (National & Private Brands)
Overseeing both Own Label and Private Brands. - Women’s National Brands & Private Label Unit – Buying & Merchandising
Ethnic Wear, Western wear, Innerwear.
Management Trainee
Konega International Pvt. Ltd.
Mumbai
05.2002 - 08.2003
- Production, Exports, International Sourcing
- Client Coordination
Education
PGDBA - Marketing
ITM Mumbai
Mumbai05-2002
Bachelor of Arts - English Honours
University of Calcutta
Kolkata04-1999
Skills
- Leadership
- Strategic Business Planning
- Buying & Merchandising
- Ecommerce
- Customer Insights
- Team Management
- Brand Management
- Vendor Management
- Space & Layout Planning
- Working Capital
- Trend Analysis
- Inventory Management
- Competitor Analysis
Awards
- Best Category Team, 2014-2015, Shoppers Stop
- Out of the Box Excellence Award, 2009, Globus Stores
Accomplishments
- “ Best Category Team” Award
2014 – 2015 \ Shoppers Stop - “ Out of the Box “ Excellence Award
2009 \ Globus Stores
References
References available upon request.
Timeline
Assistant Vice President – Category Management
TataCliq Fashion
07.2024 - Current
Associate Vice President – Brand Management
Nykaa Fashion
07.2021 - 07.2024
GM – Lead Amazon Business
Shoppers Stop Ltd.
08.2019 - 07.2021
GM – Senior Category Manager
Shoppers Stop Ltd.
04.2014 - 07.2019
Merchandiser
Shoppers Stop Ltd
09.2010 - 03.2014
Deputy Buyer & Merchandiser; Assistant Manager
Globus Stores Pvt Ltd.
08.2003 - 09.2010
Management Trainee
Konega International Pvt. Ltd.
05.2002 - 08.2003
PGDBA - Marketing
ITM Mumbai
Bachelor of Arts - English Honours
University of Calcutta
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