Anamika Srivastava

• Managing key international buyers across the USA and EU markets.
• Handling major US retail clients including World Market, Kroger, Evergreen, and Meijer.
• Coordinating with EU clients such as Jolipa BV, Boltze Group GmbH, Posiwio, Arte, and BrandBQ to strengthen market presence.
• Supporting additional clients including Camicado and LaVida to diversify the client portfolio.
• Leading product development from concept stage to final shipment.
• Preparing detailed costing sheets and negotiating prices to achieve target margins.
• Monitoring TNA to ensure on-time production and shipment.
• Managing approval processes for color samples (lab dips), artwork, packaging, and safety compliance to ensure product quality and regulatory adherence.
• Planning production and procuring raw materials in line with project timelines and delivery commitments.
• Working closely with the QA team to minimize rejections and quality issues.
• Coordinating shipment documentation and logistics to ensure smooth dispatch.
• Managing packaging development as per international transit and drop-test standards.

Accomplishments

• Achieved 99% OTIF shipments
• Increased order conversion ratio through proactive buyer follow-up
• Developed multiple new SKUs annually for US retail clients
• Reduced damage rate in glass shipments by improving packaging structure.