Anand Awasthi
Noida
Summary
Associate Director – Ecommerce and P&L Leader with over 10 years of expertise in P&L management, OEM partnerships, and brand leadership within consumer electronics and IT sectors. Demonstrated success in achieving 58% loss reduction (FY24 vs. FY25), spearheading 5 profitability initiatives (+₹10L/month), and directing clusters that generate 55% of Moglix's online revenue.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Associate Director
Moglix.com (Mogli Labs India Pvt Ltd)
Noida
04.2025 - Current
- Promoted for driving a 58% loss reduction versus FY24, delivering stronger unit economics.
- Launched five strategic projects in FY24, generating over ₹10 lakh in monthly profitability.
- Head Office and Electrical clusters (55% of Moglix's online business).
- P&L Head, ensuring consistent month-over-month profitability improvement.
- Leading a 15-member cross-functional team (category, sales, BD, and marketing).
- Optimized the order processing system by leveraging AI-driven analysis (ChatGPT) for shipment alignment, reducing order errors by 10%, and enhancing supplier order management efficiency.
Senior Category Manager
Moglix.com (Mogli Labs India Pvt Ltd)
Noida
04.2022 - 03.2025
- Achieved 120% year-over-year revenue growth, contributing 30% of Moglix’s online business.
- Built strong brand partnerships (30+) and a supplier network (500+) across India.
- Designed and implemented a Price Engine tool, improving conversion by 8% monthly.
- Drove ROAS greater than 15 through data-driven ad campaigns.
- Introduced the price engine tool and prepared the logical reasoning for its impact, due to which it got approved for development. Currently, this pricing tool has helped in revenue growth of 6-8% monthly and improved conversion through price automation and maintaining price competitiveness with competitor channels.
- Awards: Employee of the Quarter (Q4 FY 21-22) for record revenue.
Category Manager
Moglix.com (Mogli Labs India Pvt Ltd)
Noida
04.2019 - 03.2022
- Launched the KAM vertical (corporate gifting and loyalty redemption), scaling to ₹2Cr+ in monthly revenue.
- Recognized for the highest revenue contribution and new vertical growth.
- Negotiated top deals with OEMs, improving category profitability, and brand visibility.
- Awards: Employee of the Year (FY18-19) for business expansion.
Deputy Manager
Moglix.com (Mogli Labs India Pvt Ltd)
Noida
12.2017 - 03.2019
- Spearheaded category creation and expansion, scaling from 0 to ₹35 lakh in revenue within 6 months.
- Introduced over 2,500 SKUs and partnered with more than 70 suppliers, significantly widening product depth.
- Launched new sub-categories in Office Supplies, Printers, Appliances, IT & Electronics, Cleaning, Kitchen, & Pantry.
- Collaborated with the tech team to enhance website and app UX for smoother buying journeys.
- Recognized for strategic foresight in category expansion, and rapid scaling capabilities.
Senior Assistant Manager
Moglix.com (Mogli Labs India Pvt Ltd)
Noida
05.2017 - 11.2017
- Identified and launched more than 5 new categories through detailed market research and competitive benchmarking.
- Launched and scaled global, national, and private-label brands, strengthening category depth.
- Improved gross margin by approximately 12% month over month, and ensured a positive contribution margin via product and price gap analysis.
- Partnered with marketing teams to execute targeted campaigns, boosting brand visibility, and ROI.
- Represented the brand at national trade shows and conferences, increasing industry recall and partnerships.
- Strengthened the vendor ecosystem with 70+ suppliers, ensuring reliable sourcing and sustainable growth.
Assistant Manager
Envent worldwide Pvt Ltd
Gurgaon
02.2016 - 04.2017
- Managed major e-commerce accounts, including Amazon, Flipkart, ShopClues, and Paytm.
- Introduced RO business through partnerships with the Times of India and Amar Ujala, adding 7% GMV in FY16.
- Launched TV-led campaigns via Naaptol and HomeShop18, boosting GMV by 2% in FY16.
- Coordinated with category heads to drive marketing ROI and brand visibility across e-commerce channels.
- Directed paid digital campaigns and offline activations, ensuring maximum ROI on limited budgets.
- Recognized for innovative marketing leadership that elevated Envent's brand recall in competitive electronics.
Senior Business Development Executive
Zimply (Start-up)
Delhi
07.2015 - 01.2016
- Built a marketplace with over 6,000 onboarded professionals.
- Led B2B and B2C sales, vendor management, and marketing initiatives.
Education
MBA - Marketing and International Business
Mysore University
Gurgaon01.2015
BBA - Marketing
Kanpur University
Kanpur01.2011
12th - Commerce
Subhash Public Senior Secondary School
Kanpur01.2008
10th - Science
Subhash Public Senior Secondary School
Kanpur01.2006
Skills
- Profit and loss management
- Strategic project planning
- Data analysis
- Revenue growth strategies
- Brand partnership development
- Cross-functional leadership
- Performance metrics analysis
- E-commerce marketing
- Process improvement
- Public speaking
- Expense control
- Relationship building
Languages
- English
- Hindi
Certification
- Indian School of Business Hyderabad
- Jan'25
Timeline
Associate Director
Moglix.com (Mogli Labs India Pvt Ltd)
04.2025 - Current
Senior Category Manager
Moglix.com (Mogli Labs India Pvt Ltd)
04.2022 - 03.2025
Category Manager
Moglix.com (Mogli Labs India Pvt Ltd)
04.2019 - 03.2022
Deputy Manager
Moglix.com (Mogli Labs India Pvt Ltd)
12.2017 - 03.2019
Senior Assistant Manager
Moglix.com (Mogli Labs India Pvt Ltd)
05.2017 - 11.2017
Assistant Manager
Envent worldwide Pvt Ltd
02.2016 - 04.2017
Senior Business Development Executive
Zimply (Start-up)
07.2015 - 01.2016
MBA - Marketing and International Business
Mysore University
BBA - Marketing
Kanpur University
12th - Commerce
Subhash Public Senior Secondary School
10th - Science
Subhash Public Senior Secondary School
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