Summary
Overview
Work History
Education
Skills
Languages
Certification
Timeline
Generic
Anand Awasthi

Anand Awasthi

Noida

Summary

Associate Director – Ecommerce and P&L Leader with over 10 years of expertise in P&L management, OEM partnerships, and brand leadership within consumer electronics and IT sectors. Demonstrated success in achieving 58% loss reduction (FY24 vs. FY25), spearheading 5 profitability initiatives (+₹10L/month), and directing clusters that generate 55% of Moglix's online revenue.

Overview

10
10
years of professional experience
1
1
Certification

Work History

Associate Director

Moglix.com (Mogli Labs India Pvt Ltd)
Noida
04.2025 - Current
  • Promoted for driving a 58% loss reduction versus FY24, delivering stronger unit economics.
  • Launched five strategic projects in FY24, generating over ₹10 lakh in monthly profitability.
  • Head Office and Electrical clusters (55% of Moglix's online business).
  • P&L Head, ensuring consistent month-over-month profitability improvement.
  • Leading a 15-member cross-functional team (category, sales, BD, and marketing).
  • Optimized the order processing system by leveraging AI-driven analysis (ChatGPT) for shipment alignment, reducing order errors by 10%, and enhancing supplier order management efficiency.

Senior Category Manager

Moglix.com (Mogli Labs India Pvt Ltd)
Noida
04.2022 - 03.2025
  • Achieved 120% year-over-year revenue growth, contributing 30% of Moglix’s online business.
  • Built strong brand partnerships (30+) and a supplier network (500+) across India.
  • Designed and implemented a Price Engine tool, improving conversion by 8% monthly.
  • Drove ROAS greater than 15 through data-driven ad campaigns.
  • Introduced the price engine tool and prepared the logical reasoning for its impact, due to which it got approved for development. Currently, this pricing tool has helped in revenue growth of 6-8% monthly and improved conversion through price automation and maintaining price competitiveness with competitor channels.
  • Awards: Employee of the Quarter (Q4 FY 21-22) for record revenue.

Category Manager

Moglix.com (Mogli Labs India Pvt Ltd)
Noida
04.2019 - 03.2022
  • Launched the KAM vertical (corporate gifting and loyalty redemption), scaling to ₹2Cr+ in monthly revenue.
  • Recognized for the highest revenue contribution and new vertical growth.
  • Negotiated top deals with OEMs, improving category profitability, and brand visibility.
  • Awards: Employee of the Year (FY18-19) for business expansion.

Deputy Manager

Moglix.com (Mogli Labs India Pvt Ltd)
Noida
12.2017 - 03.2019
  • Spearheaded category creation and expansion, scaling from 0 to ₹35 lakh in revenue within 6 months.
  • Introduced over 2,500 SKUs and partnered with more than 70 suppliers, significantly widening product depth.
  • Launched new sub-categories in Office Supplies, Printers, Appliances, IT & Electronics, Cleaning, Kitchen, & Pantry.
  • Collaborated with the tech team to enhance website and app UX for smoother buying journeys.
  • Recognized for strategic foresight in category expansion, and rapid scaling capabilities.

Senior Assistant Manager

Moglix.com (Mogli Labs India Pvt Ltd)
Noida
05.2017 - 11.2017
  • Identified and launched more than 5 new categories through detailed market research and competitive benchmarking.
  • Launched and scaled global, national, and private-label brands, strengthening category depth.
  • Improved gross margin by approximately 12% month over month, and ensured a positive contribution margin via product and price gap analysis.
  • Partnered with marketing teams to execute targeted campaigns, boosting brand visibility, and ROI.
  • Represented the brand at national trade shows and conferences, increasing industry recall and partnerships.
  • Strengthened the vendor ecosystem with 70+ suppliers, ensuring reliable sourcing and sustainable growth.

Assistant Manager

Envent worldwide Pvt Ltd
Gurgaon
02.2016 - 04.2017
  • Managed major e-commerce accounts, including Amazon, Flipkart, ShopClues, and Paytm.
  • Introduced RO business through partnerships with the Times of India and Amar Ujala, adding 7% GMV in FY16.
  • Launched TV-led campaigns via Naaptol and HomeShop18, boosting GMV by 2% in FY16.
  • Coordinated with category heads to drive marketing ROI and brand visibility across e-commerce channels.
  • Directed paid digital campaigns and offline activations, ensuring maximum ROI on limited budgets.
  • Recognized for innovative marketing leadership that elevated Envent's brand recall in competitive electronics.

Senior Business Development Executive

Zimply (Start-up)
Delhi
07.2015 - 01.2016
  • Built a marketplace with over 6,000 onboarded professionals.
  • Led B2B and B2C sales, vendor management, and marketing initiatives.

Education

MBA - Marketing and International Business

Mysore University
Gurgaon
01.2015

BBA - Marketing

Kanpur University
Kanpur
01.2011

12th - Commerce

Subhash Public Senior Secondary School
Kanpur
01.2008

10th - Science

Subhash Public Senior Secondary School
Kanpur
01.2006

Skills

  • Profit and loss management
  • Strategic project planning
  • Data analysis
  • Revenue growth strategies
  • Brand partnership development
  • Cross-functional leadership
  • Performance metrics analysis
  • E-commerce marketing
  • Process improvement
  • Public speaking
  • Expense control
  • Relationship building

Languages

  • English
  • Hindi

Certification

  • Indian School of Business Hyderabad
  • Jan'25

Timeline

Associate Director

Moglix.com (Mogli Labs India Pvt Ltd)
04.2025 - Current

Senior Category Manager

Moglix.com (Mogli Labs India Pvt Ltd)
04.2022 - 03.2025

Category Manager

Moglix.com (Mogli Labs India Pvt Ltd)
04.2019 - 03.2022

Deputy Manager

Moglix.com (Mogli Labs India Pvt Ltd)
12.2017 - 03.2019

Senior Assistant Manager

Moglix.com (Mogli Labs India Pvt Ltd)
05.2017 - 11.2017

Assistant Manager

Envent worldwide Pvt Ltd
02.2016 - 04.2017

Senior Business Development Executive

Zimply (Start-up)
07.2015 - 01.2016

MBA - Marketing and International Business

Mysore University

BBA - Marketing

Kanpur University

12th - Commerce

Subhash Public Senior Secondary School

10th - Science

Subhash Public Senior Secondary School
Anand Awasthi