ANAND KEKRE
Business Head
Pune,Maharashtra
Summary
An accomplished Business Head with over two decades of strategic experience in the financial services sector, I am passionate about leveraging my extensive background in sales, business development, and leadership to drive growth and innovation. My aim is to apply my expertise in retail asset based businesses, P&L management, partnership management and team leadership to make a significant impact in a progressive organization that values technology-driven solutions and customer-centric approaches. With a proven track record of delivering exceptional business results, optimizing operations, and leading cross-functional teams, I am eager to contribute to the company's vision of excellence and market leadership.
Overview
23
23
years of professional experience
7
7
years of post-secondary education
4
4
Languages
Work History
Business Head
Bajaj Finance Ltd
04.2023 - Current
- Credit Card Acquisition Strategy: Develop comprehensive strategies for credit card acquisition, encompassing market analysis, competitor benchmarking, and customer segmentation
- P&L Management: Drive profit and loss accountability for the DBS Credit Card Partnership
- Oversee budgeting, forecasting, and cost-effective operations to ensure optimal financial performance
- Portfolio Management: Implement effective portfolio management strategies, including risk assessment, credit limit optimization, and customer retention initiatives to maintain a healthy credit card portfolio
- Partnership Collaboration: Foster a strong partnership between Bajaj Finance Ltd and DBS, ensuring alignment of goals, smooth operations, and mutual growth
- Launched new products or services that contributed significantly to the company''s bottom line while maintaining a strong competitive edge.
National Manager
Bajaj Finance Ltd
05.2021 - 04.2023
- Spearheaded lead generation and digital loans for rural businesses, managing 7 call centers with 600+ agents across multiple LOBs
- Achieved sales quotas across different LOBs and optimized end-to-end sales funnels
- Collaborated with the marketing team to augment digital response and inquiries
- Monitored Call center quality matrices and ensured adherence to compliance norms
- Exceeded sales targets month on month
- Built a Rapid Lead Response system which helped call centers to reach out to a customer within 5 min of enquiry
Zonal Manager
Bajaj Finance Ltd
01.2019 - 04.2021
- Directed Rural Personal Loans operations across 177 locations, meticulously tracking and achieving business targets
- Oversaw recruitment and training strategies, ensuring cost-effective practices
- Monitored and maintained business and quality metrics, implementing strategic enhancements
- Elevated team performance, surpassing targets by 15% sequentially
- Managed portfolio health by achieving 100% FEMI collections
Regional Sales Manager
Bajaj Finance Ltd
07.2016 - 12.2018
- Managed Urban Personal Loan operations across 7 Tier-2 locations, ensuring precise allocation and achievement of business targets
- Orchestrated effective manpower training programs, optimizing acquisition costs and maintaining quality standards
- Organized regular sales meetings, providing comprehensive updates on market trends, competitor analysis, and new product developments.
- Expanded market share within the region by identifying growth opportunities and collaborating with cross-functional teams.
Founder
Creanara.com
01.2011 - 06.2016
- Platform Development for Creative Professionals: Initiated and led the creation of Creanara.com, aiming to provide a comprehensive platform for India's vast community of over 15 million creative professionals
- The platform facilitated the showcasing of skills, products, and services, fostering an environment for collaboration and engagement among freelancers and self-employed individuals
- Community Expansion: Successfully onboarded and engaged more than 75,000 creative professionals, creating a vibrant ecosystem for networking, skill sharing, and collaboration within the industry
- Industry Stalwart Collaborations: Cultivated strategic partnerships and brought onboard 18 industry stalwarts, including renowned names like Mr Prahlad Kakkar, Ms Mallika Sarabhai, and Mr.Sunil Lulla as mentors on the portal
- Their involvement elevated the platform's credibility and provided invaluable guidance to aspiring talents
- SurPrabhat Initiative: Spearheaded the development and management of SurPrabhat, a recurring morning concert series, showcasing 120+ talents
- This unique initiative showcased over 120 talents across 17 seasons, providing a significant platform for emerging artists to display their skills and gain recognition
- Onboarded 18 industry stalwarts like Mallika Sarabhai, Siddharth Kak, Ashwini Deshpande as mentors
Manager - Portfolio
Barclays Bank Plc
01.2008 - 01.2011
- Regional Sales Management: Transitioned to a regional sales role after the successful development of the fulfilment channel
- Oversaw regional sales operations and strategies to drive credit card business growth
- Post-Acquisition Portfolio Management: Elevated to the role of Manager Post Acquisition Portfolio for Barclays Bank's Credit Card Business
- Responsibilities included managing upgrades, downgrades, product migrations, cross-selling initiatives, bancassurance partnerships, and EMI conversions
- Credit Card Fulfillment: Led the establishment of an exemplary fulfillment channel for Barclays Bank Credit Cards in India
- Orchestrated the setup and expansion of the fulfillment channel across approximately 30 cities nationwide
- Completed record-breaking 10,000 fulfillments in a single day
- Built and led the largest third party fulfilment channel in the industry
Manager Sales
HSBC Bank
03.2007 - 12.2007
- Personal Loan Business Growth: Focused on expanding the personal loan portfolio through strategic utilization of the Direct Selling Agent (DSA) and Direct Sales Team (DST) channels within a specific area of Mumbai
- Implemented innovative strategies to drive business growth and increase market share
- Team Leadership and Management: Directed a team comprising 4 Sales Managers, 30 executives, and 5 DSAs
- Provided leadership, guidance, and motivation to ensure alignment with business objectives
- DSA Development and Optimization: Played a pivotal role in the recruitment, training, and continuous monitoring of DSAs
- Implemented performance-driven initiatives to enhance productivity and incentivized the team for increased business output
- Business Development and Training: Actively engaged in recruiting and nurturing DSAs, providing comprehensive training programs, and consistently motivating them to achieve higher sales targets
- Performance Analysis and Improvement: Regularly monitored performance metrics, identified areas for improvement, and implemented corrective measures to enhance team efficiency and drive higher business volumes
Area Sales Manager
SBI Cards
01.2004 - 03.2007
- Strategic Business Expansion: Spearheaded the expansion of credit card business in the Ahmedabad, Bhavnagar, and Mumbai regions by implementing targeted strategies and leveraging proprietary sales teams
- Successfully increased market penetration and customer acquisition in these areas
- Team Management and Leadership: Managed a sizable team of 110 sales executives operating across two Direct Sales Teams (DSTs)
- Provided guidance, training, and supervision to ensure the team met and exceeded sales targets
- Key Relationship Management: Oversaw and managed the State Bank of Saurashtra relationship for SBI Cards, fostering a strong and mutually beneficial partnership to enhance the credit card business
- Strategic Project Involvement: Played an integral role in the launch of the TATA card for SBI Cards, contributing significantly to the product launch strategy and execution
- This involvement showcased your strategic thinking and contribution to product diversification within the credit card portfolio
- Market Penetration and Growth: Implemented effective sales strategies that led to substantial growth in credit card business, reinforcing the market presence of SBI Cards in the specified regions
Relationship Officer
ICICI Bank Home Loans
09.2001 - 12.2003
- Mortgage Loan Business Expansion: Drove the growth of mortgage loan business through the Direct Selling Agent (DSA) channel in the regions of Durg, Bhilai, and Rajnandgaon
- Implemented targeted strategies to tap into these markets and increase market share in mortgage lending
- File Sourcing and Appraisal: Managed the end-to-end process of sourcing and appraising Housing Loan (HL) and Loan Against Property (LAP) files for disbursal
- Ensured meticulous evaluation and processing of loan files to facilitate timely disbursals for qualified applicants
- DSA Channel Development: Played a crucial role in nurturing and expanding the DSA channel network
- Market Penetration and Relationship Building: Implemented customer-centric approaches to penetrate deeper into the market, building strong relationships with prospective clients and effectively addressing their mortgage loan requirements
- Developed the DSA network and trained agents for optimal performance in Raipur and Bhilai
- Scaled mortgage loan business utilizing the DSA channel
- Overhauled the sourcing and appraisal process of HL and LAP files
Education
MBA - Management
GSIMR, Devi Ahilyabai Vishwavidyalaya
Indore, India 06.1999 - 04.2001
Bachelor of Science - Computer Science And Electronics
Gujarati Science College , DAVV
Indore, India 05.1996 - 04.1999
Higher Secondary Education - Maths,Physics And Chemistry
Senior Sec School Sec 10
Bhilai 06.1994 - 05.1996
Skills
Strategic Thinking
Problem-Solving
Analytics & Data Interpretation
CRM Solutions
Strategic Planning
Portfolio Management
Sales forecasting
Client relationships management
Customer acquisition
Timeline
Business Head
Bajaj Finance Ltd
04.2023 - Current
National Manager
Bajaj Finance Ltd
05.2021 - 04.2023
Zonal Manager
Bajaj Finance Ltd
01.2019 - 04.2021
Regional Sales Manager
Bajaj Finance Ltd
07.2016 - 12.2018
Founder
Creanara.com
01.2011 - 06.2016
Manager - Portfolio
Barclays Bank Plc
01.2008 - 01.2011
Manager Sales
HSBC Bank
03.2007 - 12.2007
Area Sales Manager
SBI Cards
01.2004 - 03.2007
Relationship Officer
ICICI Bank Home Loans
09.2001 - 12.2003
MBA - Management
GSIMR, Devi Ahilyabai Vishwavidyalaya
06.1999 - 04.2001
Bachelor of Science - Computer Science And Electronics
Gujarati Science College , DAVV
05.1996 - 04.1999
Higher Secondary Education - Maths,Physics And Chemistry
Senior Sec School Sec 10
06.1994 - 05.1996
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