ANAND KUMAR
Summary
Dynamic professional with extensive experience at Limeroad, excelling in vendor management and data analysis. Proven track record in driving revenue growth and optimizing margins through strategic negotiations and process improvements. Adept at cross-functional team management, enhancing operational efficiency, and fostering long-term supplier relationships to achieve business objectives.
Overview
14
14
years of professional experience
Work History
Manager, Category & Seller Operations (Apparels & Footwear)
Limeroad (V-Mart Retail Limited)
04.2022 - 04.2025
- Managed end-to-end operations for core categories Apparels & Footwear, driving revenue growth, margin optimization, and product assortment efficiency.
- Oversaw seller onboarding, support, and engagement, ensuring smooth query resolution, compliance, and long-term partnership development.
- Monitored seller performance metrics and provided actionable insights to improve efficiency, sales outcomes, and seller experience.
- Analyzed sales trends, market data, and customer insights to forecast demand, optimize inventory, and strengthen category performance.
- Led go-to-market strategies for new product launches and brand onboarding, ensuring timely execution aligned with business objectives.
- Collaborated with marketing and sellers on promotional campaigns, pricing strategies, and digital content to maximize category visibility and sales.
- Prepared and maintained MIS reports with insights on sales, inventory, seller performance, and upcoming initiatives.
- Implemented process improvements to enhance operational efficiency, seller experience, and overall category performance.
Area Sales Manager (O2O), Women’s & Men’s Categories
Lime Road (AM Marked Places Pvt. Ltd.)
07.2020 - 03.2022
- Led onboarding of offline sellers onto the online platform, leveraging product videos and imagery.
- Directed field operations, ensuring efficient sourcing and onboarding across major product categories.
- Executed marketplace and vendor-related projects to drive platform growth and operational efficiency.
- Negotiated with suppliers on pricing, payment terms, freight costs, and promotional collaborations.
- Built and maintained long-term supplier relationships to optimize profit margins and compliance.
Assistant Manager - Merchandising, Home & Kitchen Category
03.2015 - 06.2020
- Managed daily operations and sales performance across the Home & Kitchen category.
- Forecasted product demand using historical sales data and market trends.
- Developed Annual Business Plans aligned with company objectives.
- Implemented dynamic pricing based on real-time sales performance and seasonal trends.
- Led go-to-market strategies for new brand and product launches.
- Collaborated with marketing on digital content and promotional campaigns.
- Maintained MIS reports covering sales, inventory, and marketing initiatives.
Category Senior Merchandiser, Home and Kitchen
Fab Furnish (Blue rock Eservices Private Limited)
09.2013 - 02.2015
- Managed Kitchen & Dining category with ₹40 Cr annual turnover, achieving double-digit profit margins.
- Oversaw end-to-end sourcing and procurement across multiple subcategories.
- Negotiated with suppliers on pricing, payment terms, freight costs, and promotional participation.
- Maintained long-term supplier relationships and ensured strict contract adherence.
Category Buyer, FMCG
Spencer’s Retail ltd.
09.2011 - 09.2013
- Maintained optimal inventory across stores, ensuring timely delivery of promotional items.
- Implemented vendor onboarding, stock tracking, and statutory compliance systems.
- Oversaw warehouse operations, reverse logistics, and product dispatch/receipt.
- Coordinated marketing, distribution, and in-store merchandising to optimize product availability.
- Managed staffing, rosters, and store operational efficiency.
Education
Bachelor of Arts (B.A.) -
Kurukshetra University
01.2008
High School -
Senior Secondary School
01.2005
Intermediate -
Secondary School
01.2003
Skills
- Planning
- Vendor Management
- Inventory Management
- Margin Negotiation
- Promo Negotiation
- Supply Chain management
- Data Analysis
- Process Optimization
- SAP/NAVISION
- Cross-functional team management
Projects
Record-Breaking Diwali Sales, 2013, Contributed to highest-ever FMCG sales during Diwali season. GTM Offline-to-Online Supplier Onboarding, 2020-2021, Onboarded 100 new suppliers in Women’s & Men’s Apparels in 3 months, enhancing assortment and category growth. Vendor Performance Dashboard Implementation, 2023-2024, Developed MIS framework to monitor vendor performance, improving decision-making and accountability; recognized by senior management.
Languages
- English
- Hindi
- Tamil
Personal Information
- Father's Name: Shri Mohan Ganesh
- Nationality: Indian
- Marital Status: Married
Timeline
Manager, Category & Seller Operations (Apparels & Footwear)
Limeroad (V-Mart Retail Limited)
04.2022 - 04.2025
Area Sales Manager (O2O), Women’s & Men’s Categories
Lime Road (AM Marked Places Pvt. Ltd.)
07.2020 - 03.2022
Assistant Manager - Merchandising, Home & Kitchen Category
03.2015 - 06.2020
Category Senior Merchandiser, Home and Kitchen
Fab Furnish (Blue rock Eservices Private Limited)
09.2013 - 02.2015
Category Buyer, FMCG
Spencer’s Retail ltd.
09.2011 - 09.2013
Bachelor of Arts (B.A.) -
Kurukshetra University
High School -
Senior Secondary School
Intermediate -
Secondary School