ANAND MEHTA
Ahmedabad
Summary
Proven leader in digital marketing, adept at leveraging skills in campaign optimization and cross-team collaboration to drive revenue growth and enhance brand presence. At Chinmay Finlease Limited, spearheaded high-impact strategies, achieving significant conversion improvements. Expert in Performance Marketing and Analytics, with a knack for fostering stakeholder relationships and executing data-driven decisions.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Team Lead - Digital Marketing
Chinmay Finlease Limited
Ahmedabad
06.2023 - Current
- Performance Marketing & Campaign Management: Managing Facebook Ads, Taboola, iOS Ads, LinkedIn Ads, and Quora Ads to drive targeted traffic and maximize conversions.
Collaborating with third-party agencies for additional campaign execution and B2B lead-gathering initiatives.
Conducting data analysis to optimize ad spend, and improve campaign efficiency. - Cross-Functional Collaboration: Working closely with the CIBIL team, the IT team, and the operations team to monitor funnel efficiency and conversion rates.
Coordinating with the collection team to track and mitigate defaulter ratio hikes. - Strategic Initiatives: Leading social media strategy, ASO, SEO, and graphic design direction to ensure cohesive branding and digital presence.
Developing and executing high-impact marketing campaigns, including Women’s Day and TATA IPL brand awareness campaigns. - Data Analysis and Reporting: Preparing and presenting weekly and monthly KPI reports to management, ensuring data-driven insights support decision-making.
Tracking and analyzing key business metrics to refine digital strategies, and maximize ROI.
Lead Marketing Analyst
Lenditt Innovations & Technologies Pvt Ltd
Ahmedabad
03.2022 - 06.2023
- Generated ideas for new products and services based on customer feedback and industry insights.
- Devised processes for using research data to identify and capitalize on advertising opportunities.
- Created media campaigns and analytics reports to inform account managers.
- Conducted trend evaluation and forecasting.
- Performed ad-hoc analysis of customer segmentation data for targeted marketing efforts.
- Tracked communications strategies, advertising campaigns and marketing approaches to measure successes and failures.
- Created graphical illustrations to share market research insights.
- Managed social media accounts by creating content calendars, responding to comments, messages and engaging followers through contests, giveaways.
- Managed Performance Marketing and Lead Generation campaigns and co-ordination with sales and operation team.
Business Development Executive
GeekMindz Solutions LLP
Ahmedabad
08.2020 - 02.2022
- Developed and implemented strategies to increase customer base and revenue growth.
- Participated in trade shows, conferences, and other events to promote company's products or services.
- Posed as models for advertising, artistic creation and display of goods.
- Drove sales of company products and services by meeting with customers using strategic and organized approach.
- Established strong relationships with key decision makers within client organizations.
- Increased profitability and revenue by identifying customer needs and determining appropriate offerings.
- Participated in meetings with senior executives to discuss strategic objectives related to business development initiatives.
- Created presentations on the company's services, products, pricing plans and marketing campaigns.
Business Development Executive
Innvonix Technologies
Ahmedabad
09.2017 - 08.2020
- Developed and implemented strategies to increase customer base and revenue growth.
- Collaborated with sales team members to identify target markets and develop sales strategies.
- Identified areas of improvement within existing processes to optimize performance outcomes.
- Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
- Prioritized and organized tasks to efficiently accomplish service goals.
- Provided support and guidance to colleagues to maintain a collaborative work environment.
Education
Master of Engineering - Computer Science
GTU PG SCHOOL
Gandhinagar, Gujarat06-2017
Bachelor of Engineering - Computer Engineering
Gujarat Technological University
Junagadh, Gujarat06-2015
Diploma Engineering - Computer Science & Engineering
Gujarat Technological University
Junagadh, Gujarat06-2012
Skills
- Performance Marketing (Google Ads, Facebook Ads, LinkedIn Ads, Taboola, Quora Ads)
- Campaign Optimization and Budget Management
- SEO and ASO strategy development
- Social Media Marketing and Branding
- Lead generation and funnel optimization
- Cross-Team Collaboration and Stakeholder Management
- Analytics and Reporting (Google Analytics, Excel)
- Website Development (WordPress, WIX, Shopify)
Accomplishments
- 3 Time National Award Winner in Event Photography
- 2 Time State Level Award winner in Photography
- Best All-rounder Employee recolonization.
Languages
Gujarati
First Language
English
Intermediate (B1)
B1
Hindi
Proficient (C2)
C2
Certification
- PMI Agile Certified Practitioner
- Semrush for Digital Agencies Certification
- Google Ads Certification
Timeline
Team Lead - Digital Marketing
Chinmay Finlease Limited
06.2023 - Current
Lead Marketing Analyst
Lenditt Innovations & Technologies Pvt Ltd
03.2022 - 06.2023
Business Development Executive
GeekMindz Solutions LLP
08.2020 - 02.2022
Business Development Executive
Innvonix Technologies
09.2017 - 08.2020
Master of Engineering - Computer Science
GTU PG SCHOOL
Bachelor of Engineering - Computer Engineering
Gujarat Technological University
Diploma Engineering - Computer Science & Engineering
Gujarat Technological University
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