Anand Nripendra Sahai

Company Overview: (Tata Play Broadband Pvt. Ltd.) A fully owned subsidiary of Tata Play Ltd. Tata Play Fiber is a four-year-old start up primarily focused on Home Broadband segment available in 18 cities and with plans to expand both coverage and product portfolio.

• Consistently growing and moving towards deeper penetration and profitability.
• Established foundational processes for business operations.
• Streamlined operations for improved efficiency, reducing overall costs and increasing profitability.
• Drove continuous improvement by fostering a culture of collaboration, accountability, executional excellence and open communication across all levels of the organization.
• Coached and guided senior managers to improve employee job satisfaction and achieve higher performance levels.
• Devised and presented business plans and forecasts to board of directors.

• Entire front end of the business which consisted of Domestic and International commercial activities of the airline including Revenue Management, Sales & Marketing, Ancillary Revenue, Cargo and Customer Experience at all touch points including Airports and in-flight Services

Company Overview: Monster Energy is Energy Drink Company based out of US. It was still in planning stages at the time.

• Assignments at Vodafone Kolkata & Rest of Bengal Circles
• After two stints in the Start-up Telecom Circles of Orissa (Head of Sales & Marketing) and Assam & North East (Chief Operating Officer) I took over as Business Head of a medium size circle – Rajasthan. After a successful stint, I moved as the Business Head of Kolkata and Rest of Bengal Circles (combined turnover crossed INR 4000 crores in FY 17). The role entailed planning and delivering P&L responsibilities of two P&L’s through two separate teams totaling 900 direct employees and 1200 off role associates.
• Complete P&L responsibility: The role consisted of budget planning, strategy, ensuring adequate investments, manpower, complete delivery of budgeted numbers, numbers subscriber additions and revenue, customer market share and revenue market share.
• My detailed financial objective involved achieving top-line, bottom line, EBITDA margin, Cash flow, cost optimization and Revenue Market Share.
• Direct reports included heads of Finance, Human Resources, Customer Services, Network, Business Services and two Heads of Sales & Marketing for the two circles.
• Supervised and delivered superior customer experience through best in class customer service and perceptively superior Network Experience.
• Building a culture of superior performance

Key Achievements

• The EBITDA improved by more than 10% at the same time and gained ~5% Revenue Market share at Kolkata and Rest Of Bengal in my 3 and a half year assignment which were significantly ahead of any other Vodafone Operation in the country leading to Rest of Bengal becoming the number 1 market for Vodafone in the country in terms of Revenue Market Share and Kolkata to the number 3 position and also first amongst the Metros. Led the circle to become the Best Overall OpCo in Vodafone India and also won awards for the best OpCo in Sales, Marketing, Retail & Customer Services.
• Applied expertise in strategic planning that allowed us to outpace our competition in terms of market share growth or profitability.
• Streamlined costs through proactive examination and improvement of operations.
• Developed high-performing team members through effective coaching, mentoring, and performance evaluations.
• Cultivated a positive work environment that promoted employee engagement, teamwork, and high levels of job satisfaction.
• Successfully managed budgets and allocated resources to maximize productivity and profitability.

Key Achievements

• Brought down the gap with the market leader to 14% over two years from 21%
• Significantly deeper distribution penetration
• Improved relationship with retailers leading to a record high Trade Satisfaction Scores.
• For the Financial Year 2012 & 2013 Vodafone was the Incremental Revenue Market Leader – this when the market share was less than half of the market leader.
• Led the Industry, liaised with local authorities, and managed legal issues to overcome the EMF problem that had become a huge issue for the industry in Rajasthan and Jaipur in particular.
• Launched M-pesa, a mobile money initiative of Vodafone in Rajasthan.

• Took over as Vice president and Business Head of the circle in August 08’
• Promoted to Senior Vice President in January 09’
• Promoted to Chief Operating Officer in July 10’
• Responsible for launch of the two circles in September 08’, this included building a team of 280 employees across functions, setting up of the Telecom Network, Sales & Distribution Footprint as well as customer services mapped to the S&D footprint. Supervised all areas of Telecom i.e. Network, Sales & Distribution, Marketing, Human Resources and Customer Service to maximize customer experience

Key Achievements

• Delivered the best Returns on Investments amongst the seven Greenfield circles.
• Raced to a 10% market share in two years.

• Responsible for planning and execution of Vodafone Brand Launch in Orissa. The responsibilities transcended Sales & Distribution, Marketing and included planning of the Network, Customer Services and Manpower for launch of the Brand in March/April 2008. Also operated as the Acting COO of Bihar circle for 5 months.

Company Overview: An Indonesian Company engaged in the business of Luxury Retail and Distribution of High End Luxury Watches, Jewelry and Fashion Watches. Brands include Rolex, Richemont Group Brands, LVMH Brands and other independents.

• Complete P&L responsibility for all business units of the company. These included retail & wholesale of high-end luxury watches & jewelry, in-house advertising agency, service centers and fashion brands – which is run through a separate chain of Stores, Islands and Wholesale Dealers.
• Realizing rapid and sustainable revenue and profitability growth through effective stock & inventory control along with marketing efforts for the business. Providing structure and best practices knowledge to strengthen the process.
• Supervising an independent accredited advertising Agency set up primarily for to take care of in-house needs.
• Development and implementation of effective advertising, public relation and sales promotion to support the sales strategy of assigned products and to communicate product knowledge to the marketplace.
• Ensured effective planning, budgeting and expense control mechanisms to ensure the meeting of sales and marketing objectives

• Conceptualizing and creating sales, marketing, infrastructure, production and distribution strategy for Pepsi in my region.
• Managing four different Franchise operations in the region to execute the above.
• Implementing and delivering on an aggressive Business Plan for these Franchise territories through Franchise Partners.
• Overall P&L responsibility for my region along with cash flow, budget and spend management for the Franchisees in the region.
• Building capability of Franchise operations through intensive ‘Pepsi Way’ training input and ‘Pepsi system best practices’ sharing
• Influencing the Franchise system to adequately resource and execute business plans and if necessary to recommend and evaluate alternate franchise arrangement for the territory

Previous portfolio in Pepsi:

• Key Accounts Management for FOBO (Franchise Owned Bottling Operations)
• Sales, marketing and relationship management responsibility for the high-end/high Volume channels for FOBO territories of South Asia.
• Negotiating and closing priority accounts - Driving Equity for Brand Pepsi in the market place and amongst target groups.
• Setting and achieving channel share objectives across market units.
• Identifying high growth channels/new channels and ensuring Pepsi’s dominance

• Business Development specific to setting up various channels of distribution which include chain of exclusive retail stores (Image Shops), multi-brand stores & distributor led retail network
• Added responsibility of Institutional Sales for the country
• Planning and execution of sales and promotion budgets
• Managing the National Warehouse and physical distribution of stocks across locations
• Member of core team on pricing & merchandise collection
• Devising and executing sales promotional activities
• Developing supply sources for modules, fittings to execute the Image Shop concept in India

• Supervised multiple territories in North India at different stages of my tenure. Planned and achieved budgeted targets for volume, value, coverage and promotion.