Anand Parkash
E-Commerce Manager
Delhi, India
Summary
Dedicated E-Commerce professional with history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
6
6
years of professional experience
5
5
years of post-secondary education
Work History
Head of E-Commerce
Master Digital
Ghaziabad
11.2020 - Current
- Developed and executed e-commerce positioning, values, tone of voice and design elements to bring value and convenience to customers.
- Tracked consumer behavior, content management and weight of purchase to develop robust customer acquisition and retention programs.
- Maintained up-to-date knowledge of competitor products and pricing in market served.
- Exceeded sales quotas and increased profitability through effective Ads strategy and business planning.
- Building a strategy, planning, developing, and executing content plans .
- Created plans and communicated deadlines to complete projects on time.
- Overseeing the generation of promotional materials and campaigns
Ecommerce Manager
NET PARADIGM INDIA PRIVATE LIMITED
Noida
11.2018 - 10.2020
- Established and maintained balanced and accurate e-commerce budget to execute on initiatives with proper funding and enrich customer experience.
- Optimized e-commerce fulfillment strategy to minimize costs while maximizing profits and customer satisfaction.
- Customized e-commerce platforms by building new products, designing landing pages and integrating new vendors and apps to further enhance website UI and UX.
- Leveraged Amazon Analytics and AB testing to monitor effectiveness of AMS PPC strategies, Product content and user experience.
- Developed and executed e-commerce positioning, values, tone of voice and design elements to bring value and convenience to customers.
E-Commerce Sr. Executive
Printland India Pvt. Ltd
New Delhi
11.2017 - 11.2018
- Product listings on sites like Amazon, Flipkart, eBay, Myntra, Etsy, etc. as well as shopify e-commerce site.
- Coordinate with the production department for updated inventory.
- Ensure that all the products are listed correctly on all channels.
- Generate sales and meet targets.
- Order Management, Processing, Coordinate with Logistics and maintaining Order status
- Launching various Promotional campaign and promotions on E-Market platforms
Business Development Executive
Nxtgen Infinite Datacentre
Gurgaon
11.2016 - 10.2017
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Communicated directly with customers and partners to build strong business networks and relationships.
- Translated customer needs into solution requirements using powerful value propositions and negotiation skills.
- Identified revenue opportunities by collaborating with distribution partners.
- Identified business development challenges and customer concerns for proactive resolution.
Education
BBA - Marketing
Punjab University
Ludhiana 04.2012 - 04.2015
MBA - Marketing
New Delhi Institute of Management
New Delhi 05.2015 - 03.2017
Skills
Budgeting and Allocation
P&L Management
Market Analysis
Brand development
Marketing and advertising
Campaign management
Multitasking Abilities
Timeline
Head of E-Commerce
Master Digital
11.2020 - Current
Ecommerce Manager
NET PARADIGM INDIA PRIVATE LIMITED
11.2018 - 10.2020
E-Commerce Sr. Executive
Printland India Pvt. Ltd
11.2017 - 11.2018
Business Development Executive
Nxtgen Infinite Datacentre
11.2016 - 10.2017
MBA - Marketing
New Delhi Institute of Management
05.2015 - 03.2017
BBA - Marketing
Punjab University
04.2012 - 04.2015