Anand Prajapati
Ahmedabad
Summary
Over 4.5+ Years of experience in sales and Marketing Field
Skilled in developing and executing innovative marketing strategies to enhance brand visibility, drive customer engagement, and boost revenue growth.
BTL and ATL Expertise: Proficient in utilizing Below-the-Line (BTL) and Above-the-Line (ATL) marketing tactics to maximize brand reach and impact. Successful track record in leading new store openings, launch events, and post-launch activities to generate excitement and engagement.
Team Management and Team Building : Managed near by 25 people. As a Team Leader successful in monitoring performance, delegating work and motivating members.
Customer Acquisition and Footfall Optimization: Experienced in planning and implementing strategies to attract new customers and increase footfall in-store.
Campaign Management: Skilled at managing end-to-end marketing campaigns, ensuring alignment with organizational goals and objectives.
Monitoring a team of nearly 15 people in BTL, ATL, and Social media campaigns, Experienced in conducting detailed analysis using tools such as Power BI, Excel, PPT,CRM, and Lead Square to drive data-driven decision-making.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Assistant Marketing Manager
MEDKART PHARMACY (Retail Industry)
Ahmedabad
09.2022 - Current
- Handling BTL & ATL Activities and Lead Generation Campaigns. Planning & execution of Ground Activation & Promotions.
- Lead and manage a team of Marketing Executives, guiding activity, Monitoring, observing, mentorship, and support.
- Tracking Marketing campaign Leads through CRM.
- Conduct regular audits and inspections to identify areas for improvement and ensure compliance with industry regulations and quality standards.
- Crafting quarterly and annual hiring plans.
- Supporting and helping with different projects, including executing end-to-end projects/campaigns that will impact company sales.
- Evaluating and developing our marketing strategy and marketing plan. Handling Brand Promotions,alliances, and sponsorship.
- Planning, execution, Setting, monitoring, and reporting on team goals.
- Utilizing data for marketing campaigns and interrogating the organization’s databases and external data.
- Understanding key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends to translate results into actionable insights for the marketing team.
- Keeping customers updated on the offers and product discounts through WhatsApp app shoots, blogs, and web pages.
- lead new store openings, launch events, and pre-launch, and post-launch activities, driving excitement and engagement among target audiences.
- Tracking team’s customers' calling and their follow-up through CRM. Cross-checking Leads and new customer data with the help of Power BI.
- Coordinating with Gujrat & Rajasthan region’s sales/operation and marketing team for various projects/campaigns and updating about its business progress.
- Handling Marketing and promotional activities and coordination with agencies for timely execution.
- Supporting and helping with different projects, including executing end-to-end projects/campaigns that will impact company sales.
- Maintaining good communications and company relations with key clients or vendors.
- Assisting in creating promotional materials, including brochures, blogs, marketing copy, etc.
Business Development Manager
SHYAMART GROUP OF COMPANIES (Marketing & Advertising)
Ahmedabad
03.2021 - 08.2022
- Identified potential clients, built relationships, and negotiated contracts.
- Created presentations to attract new business opportunities.
- Maintained a database of existing customers and prospective leads.
- Maintained open and ongoing communication with clients to meet needs and expectations.
- Contacting potential clients to establish rapport and arrange meetings.
- Find contact details for given leads.
- Planning and overseeing new marketing initiatives.
- Set and deliver meetings to clients and constantly in touch with clients for requirements.
- Communication with clients regarding ongoing marketing activities.
- Research organizations and individuals to find new opportunities.
- Finding and developing new markets and improving sales.
- Developing quotes and proposals for clients.
- Update on new market trends.
Team Leader
VIZHOP INNOVATORS PVT LTD
Ahmedabad
03.2019 - 01.2021
- Led weekly team meetings to discuss sales goals, customer feedback, and new product launches.· Mentoring and training team members on a one-to-one basis.
- Delivering presentation and session.
- Monitor and Track Key Performance Indicators (KPIs) and Sales Metrics.
- Monitoring a team of near by 25 people. Motivate them to achieve their targets and to increase the sales turnover of the company.
- Coordinating and maintaining good relationships with the team.
- To educate the team about the product portfolio and services of the company.
- Identifying the needs of the customers and accordingly offering suitable products to them.
- Planning and organizing promotional activities to increase sales of a company.
- Conducted performance reviews for each member of the direct sales team.
- Resolved customer service issues in a timely manner to ensure client satisfaction.
- Kept team informed of changing policies through regular team meetings.
Education
MBA - Marketing
K.S. SCHOOL OF BUSINESS MANAGEMENT
AHMEDABAD 07-2019
BBA - Marketing
K.S. SCHOOL OF BUSINESS MANAGEMENT
AHMEDABAD 07-2017
Skills
- Product Promotion
- Campaign Support
- Brand Promotion
- Branding (ATL & BTL)
- Lead Generation
- Interpersonal Skills
- Market Research and Analysis
- Leadership and Team Building
- Budgeting and Revenue Generation
- Customer Engagement
- ROI Management
- Presentation Skills
- Negotiation
- Customer Relationship Management (CRM)
Languages
English
First Language
Hindi
Advanced (C1)
C1
Gujarati
Beginner
A1
Certification
- I have a Certificate from the Gujarat Ecological Education and Research Foundation.
- I have a Certificate in English-speaking courses.
Timeline
Assistant Marketing Manager
MEDKART PHARMACY (Retail Industry)
09.2022 - Current
Business Development Manager
SHYAMART GROUP OF COMPANIES (Marketing & Advertising)
03.2021 - 08.2022
Team Leader
VIZHOP INNOVATORS PVT LTD
03.2019 - 01.2021
MBA - Marketing
K.S. SCHOOL OF BUSINESS MANAGEMENT
BBA - Marketing
K.S. SCHOOL OF BUSINESS MANAGEMENT
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