Anand S
Bangalore
Summary
Goal oriented and dynamic marketing specialist with over 5 years of experience, adept at transforming digital marketing efforts into measurable impact. Proficient in leveraging advanced marketing automation tools and analytics to enhance customer journeys and optimize performance. A results-driven approach ensures the delivery of innovative solutions that meet evolving market demands.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Senior Analyst
Anteriad
01.2022 - 01.2024
- Omnichannel execution of Account-Based Marketing programs, targeting high-value accounts globally to enhance conversions and relationships.
- Implementation and Audience segmentation using firmographic, technographic, and intent data to refine programs.
- Optimized customer engagement through data analysis, A/B testing and lead scoring across multiple touchpoints.
- Cross-Functional Collaboration: Partnered with internal teams, including sales, marketing, and analytics, to align marketing efforts with business goals.
- Project management and initiatives through meticulous documentation.
Campaign Executive
Kenscio
01.2022 - 01.2022
- Extensive hands-on experience in end-to-end campaign execution using Mapp Engage, with a focus on segmentation, A/B testing, and performance analytics.
- Expertise in managing the full email production process, from planning and targeting to HTML coding, testing, deployment, and performance analysis.
- Real-time performance tracking and optimization, including domain and IP reputation checks, addressing rendering issues, and adjusting strategies based on data insights.
Client Relationship Officer
Flatworld Solution
01.2020 - 01.2021
- Expertise in developing comprehensive marketing strategies, boosting customer engagement, and executing campaigns, including SMS initiatives.
- Generating leads through marketing platforms to enhance customer interaction and drive business growth.
- Proficient in database reporting, employing advanced Excel techniques for detailed data analysis, reporting, and providing actionable insights.
Digital Interaction Advisor
247.ai
01.2018 - 01.2019
- Proficient in using the Salesforce platform to enhance marketing strategies and customer engagement, managing campaigns via web, SMS, and push notifications across diverse channels.
- Skilled in developing email programs with Marketing Automation and Email Studio.
- Competent in using the Salesforce CRM application to send emails and messages, effectively reaching subscribers and customers.
HGS
01.2017 - 01.2018
- Develop integrated marketing emails for B2C (business-to-consumer) with the goal of acquiring and retaining customers.
- Ensure that their SLAs and deliverables align with customer requirements.
- Troubleshoot and resolve technical glitches using software programs and various tools or technologies efficiently.
- Possess hands-on experience with IP configuration, domain, and server troubleshooting.
Education
Bachelor of Computer Applications (BCA) -
Presidency University
Bangalore, India01.2016
Skills
- Gen AI
- HTML/CSS
- Power BI
- SQL
- Advanced Excel
Certification
- Salesforce Marketing Cloud Email Specialist
- HubSpot Marketing Hub Software
- Analyzing and Visualizing Data with Microsoft Power BI
Area of specialization
- Account-based marketing and Omnichannel strategies
- Sales & Marketing Alignment
- Marketing automation and CRM expertise
- Audience segmentation and A/B testing
- Lead nurturing and brand strategy
- Analytics and performance tracking
- Cross-functional collaboration and compliance
- AI-driven marketing with MarTech tools & technologies
Timeline
Senior Analyst
Anteriad
01.2022 - 01.2024
Campaign Executive
Kenscio
01.2022 - 01.2022
Client Relationship Officer
Flatworld Solution
01.2020 - 01.2021
Digital Interaction Advisor
247.ai
01.2018 - 01.2019
HGS
01.2017 - 01.2018
Bachelor of Computer Applications (BCA) -
Presidency University