ANAND SHARMA
Howrah
Summary
Results-driven SEO Specialist with a proven track record of significantly increasing organic traffic and enhancing online visibility. Successfully led the SEO strategy at EssentiallySports, driving the site to achieve 350 million page views in a single year. At ARG Outlier Media, implemented targeted SEO initiatives that consistently delivered 25 million page views per month. Expertise in keyword research, on-page and technical SEO, content strategy, and performance analytics, with a strong ability to translate insights into actionable growth strategies.
Overview
12
12
years of professional experience
Work History
SEO and Operations Head
Blacksports
Kolkata
06.2023 - Current
- Managing team of several sports division
- Seemless operations to make sure every writer is there in it's position either during event or night shift.
- Connecting with Sports group head to discuss about the growth of writers and connecting with each writers to fix their issues.
- Helping the website to get a new layout and structure data to focus on organic traffic.
- Publishing 20+ articles as per US timings to get the best out of it.
- Helping with Social Media to regain the lost traffic in last 6 months.
- Connecting with tech team to fix all the issues.
- Developing a strategy to reach 20 million page views per month in several months.
SEO Manager
ITR Wrestling
Kolkata
11.2022 - 05.2023
- Developed and executed SEO strategies to increase organic search rankings and website traffic.
- Conducted keyword research and analysis to identify trends and opportunities.
- Optimized on-page elements including meta tags, headers, and content for improved search engine performance.
- Collaborated with the content team to create SEO-friendly content.
- Monitored and reported on SEO performance using tools such as Google Analytics and SEMrush.
- Implemented link-building strategies to improve domain authority.
- Provided SEO training and guidance to junior team members.
- Managed to increase the traffic from 200k page views to 900k page views in 5 months.
- Focused on internal linking and other aspects to drive organic traffic.
- Helped the organization to regain it's position in Google Discover
SEO Analyst
ARG OUTLIER MEDIA PRIVATE LIMITED
Kolkata
08.2022 - 10.2022
- Played a key role in driving the organization to achieve 20-25 million page views per month by optimizing content and implementing advanced SEO strategies.
- Conducted in-depth keyword research and analysis to identify trending news angles, ensuring content aligned with search demand and audience interests.
- Managed the publication of up to 70 articles per day, optimizing each for maximum visibility and engagement.
- Collaborated closely with editorial teams to develop SEO-friendly content strategies, leading to significant increases in organic traffic.
- Monitored SEO performance using tools like Google Analytics and SEMrush, and provided actionable insights to enhance search rankings.
- Developed and executed on-page optimization techniques, including meta tags, headers, and internal linking, to improve search engine rankings.
SEO Head and Operations
Essentiallysports.com
Howrah
11.2019 - 07.2021
- Created and curated content for blog posts, landing pages, and social media platforms, aligning with broader marketing objectives and driving brand engagement.
- Led the SEO strategy for EssentiallySports.com, resulting in a remarkable 60 million organic page views in a single month and an impressive 350 million views over the course of a year.
- Successfully managed website operations, including content posting, scheduling, and overall content management, ensuring seamless workflow and timely updates.
- Spearheaded the development of the UFC page and provided strategic insights for other sports-related pages, contributing to the growth and optimization of EssentiallySports.com.
- Developed and implemented comprehensive social media strategies that significantly boosted sales and enhanced brand awareness across multiple platforms.
SEO Specialist, Social Media Manager
Cricrevolution, Sportzwiki, Cricshots
Howrah
02.2013 - 10.2019
- Reached the level of 5000 in India (Alexa Rank) - Cricrevolution
- Started the website in 2014 and within a month reached 2M traffic. - Cricrevolution
- Content head of cricrevolution
- Worked as a Social Media Manager at Sportzwiki and Cricshots
Education
High School Diploma -
Shree Maheshwari Vidyalay
KolkataGED -
Ideal Educational Institution
HindmotorSkills
- Keyword Research & Analysis: Expertise in identifying high-impact keywords and long-tail opportunities to boost organic traffic
- On-Page SEO Optimization: Proficiency in optimizing meta tags, headers, URLs, and content for improved search engine rankings
- Technical SEO: Experience with site audits, schema markup, site speed optimization, and mobile-first indexing
- Link Building: Strong background in developing and executing link-building strategies to improve domain authority
- SEO Tools: Proficient in Google Analytics, Google Search Console, SEMrush, Moz, Ahrefs, and other SEO tools
- Content Strategy: Ability to create and optimize content strategies that align with SEO best practices
- Google Algorithm Updates: Awareness of the latest Google trends and updates, including core updates and their impact on SEOManaged to reach 350 Million in a single year at
essentiallysports and average of 20 to 25 million
traffic for republicworld along with operations
management and reviews
Handling website, content, operations and social
media all by myself if needed just like doing it for
reportingsportscom right now
Handling Social Media with more than 3 million
audience
Social Media specialist with experience on how to grow audience while keeping the engagement high
In-depth keyword research and analysis to identify high-impact keywords and long-tail opportunities that maximize organic traffic and conversions
Created a strategy to optimize Headline, Content, Meta Description, Tags, Categories
Familiar with SEO tools, including Google Analytics, Google Search Console, SEMrush, Moz, and Ahrefs, Answer The Question to gather valuable insights and make data-driven decisions
Aware of all the latest google trends including google core updates for websites and ranking factors
Accomplishments
- Drove 350 million organic page views in a single year at EssentiallySports through the development and execution of a comprehensive SEO strategy.
- Consistently achieved 25 million monthly page views at ARG Outlier Media by implementing targeted SEO tactics and optimizing content for maximum visibility.
- Increased website traffic by 60 million organic page views in one month at EssentiallySports by enhancing on-page SEO, optimizing content, and improving technical site elements.
Languages
Hindi
First Language
English
Advanced (C1)
C1
Timeline
SEO and Operations Head
Blacksports
06.2023 - Current
SEO Manager
ITR Wrestling
11.2022 - 05.2023
SEO Analyst
ARG OUTLIER MEDIA PRIVATE LIMITED
08.2022 - 10.2022
SEO Head and Operations
Essentiallysports.com
11.2019 - 07.2021
SEO Specialist, Social Media Manager
Cricrevolution, Sportzwiki, Cricshots
02.2013 - 10.2019
High School Diploma -
Shree Maheshwari Vidyalay
GED -
Ideal Educational Institution
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